A field that gives something back.
Keep the great void, but wrap it with greenhouse concourses, public transit, and winter study halls.
UNOFFICIAL 2029 IDENTITY SYSTEM
Big Ten · Ann Arbor, Michigan
Michigan
Big House Void
The mark is the room itself: 100,000 people organized around a charged rectangle of nothing.
#173e70 #f1bd32 #e9dfc4
The local input comes from PointCast’s sourced mascot field card. The design direction is PointCast interpretation, not an institutional claim.
Michigan Athletics · no-mascot note source ↗The signal leaves the merch table.
An empty blue square becomes a frame for student work rather than a logo stamped over it.
Repair is part of the identity.
Dark-blue square-cut coat with maize void lining and a window pocket for student-made inserts.
MARK HOUSE 03
One system among five unrelated signals.
The shared house is a presentation device, not a template. Every mark should remain recognizable in one color, in motion, at sixteen pixels, in embroidery, and at stadium scale.
