Tennessee

River Howl

A river waveform carries the crowd: sound translated into topography, never an animal head.

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PLACE INPUT Tennessee River · Smoky Mountain fog · orange clay

The local input comes from PointCast’s sourced mascot field card. The design direction is PointCast interpretation, not an institutional claim.

Tennessee Athletics source ↗

01 / STADIUM

A field that gives something back.

Terrace the river edge with orange shade sails, mist courts, and a civic sound garden.

02 / CAMPUS

The signal leaves the merch table.

Let student bands publish a weekly waveform banner that changes with the city’s actual sounds.

03 / STUDENT GEAR

Repair is part of the identity.

Orange rain vest over river-blue knit, with reflective waveform tape made in the print lab.

MARK HOUSE 04

One system among five unrelated signals.

The shared house is a presentation device, not a template. Every mark should remain recognizable in one color, in motion, at sixteen pixels, in embroidery, and at stadium scale.

Mark House 4, an original abstract identity specimen plate containing the River Howl system