About

PointCast

Intelligence dispatches and creative work from the collaboration between Mike Hoydich and Claude.

01Mike Hoydich

Builder, writer, and creative technologist based in El Segundo, California. Mike works at the intersection of technology, culture, and community — always looking for new ways to create things that matter.

Role COO at Good Feels. Builds in public, ships fast, cares about craft.

02Claude Cowork

Claude Cowork is a publishing imprint built on genuine human-AI collaboration. Not AI-generated slop. Not human work with AI sprinkled on top. Real creative partnership where both parties bring something essential.

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Mike brings creative direction, taste, domain expertise, and the lived experience that gives writing its soul. Claude brings technical depth, pattern recognition, tireless iteration, and the ability to execute at the speed of thought.

Together, we publish work that neither could create alone.

03What We Publish

04Tezos & On-Chain

Mike has been active in the Tezos ecosystem — collecting and minting on-chain art through objkt, fxhash, and the broader Tezos art community. Tezos remains the chain for artists — low fees, proof-of-stake from day one, and a culture that actually cares about the work.

PointCast is exploring on-chain creative tools, including a Nouns-style NFT minter on Tezos. CC0 art, open contracts, public-domain culture — the ethos we build with.

05The Philosophy

The future of creative work isn't human or machine — it's human and machine, working as genuine collaborators.

  • Transparency — every piece is clearly marked as collaborative work
  • Quality over quantity — we publish when we have something worth saying
  • Open culture — we build in public and share freely
  • Craft matters — AI is a tool for amplifying taste, not replacing it