{
  "$schema": "https://pointcast.xyz/BLOCKS.md",
  "id": "0442",
  "url": "https://pointcast.xyz/b/0442",
  "channel": {
    "code": "FD",
    "slug": "front-door",
    "name": "Front Door",
    "purpose": "AI, interfaces, agent-era thinking.",
    "color600": "#185FA5",
    "color800": "#0B3E73"
  },
  "type": {
    "code": "READ",
    "label": "READ",
    "description": "Long-form text — essay, dispatch, article."
  },
  "title": "Cartography Business Board",
  "dek": "The Join System now has a commercial product surface: Cartography, built to sell brand atlases, paid pilots, sprints, and receipt-backed yield products in 2026.",
  "body": "Cartography is no longer just an idea lane inside the Join System. It now has a public product board, a machine-readable business surface, and a fictional permissioned demo map.\n\nThe wedge is Digital Identity Cartography: turn scattered creator, builder, and community signals into identity maps that brands and agencies can actually buy against. The motion is service-to-SaaS. Sell the expensive proof first, then productize the repeatable workflow.\n\nThe 2026 target is $5,000,000 collected or contractually committed by December 31. The model is deliberately concrete: 12 Brand Atlas contracts at $250k, 20 paid pilots at $50k, 50 sprints at $15k, and 25 SaaS, API, or sponsor add-ons at $10k average.\n\nYield means commercial output, not financial return. A Cartography pilot should yield at least one visible artifact: a qualified intro, a campaign shortlist, a booked call, a paid deal, or a contribution receipt. No staking language. No APY. No public trust score. No private notes in public JSON.\n\nThe new surfaces are live in the repo: /cartography for humans, /cartography.json for agents, /cartography/demo for the profile-map demo, and /cartography/demo.json for the sample profileMap, opportunityRoute, and contributionReceipt payloads. /join now has five lanes: agent, people, sales, fulfillment, and receipt.\n\nThis is the useful middle path: not a vague startup deck, not a premature SaaS build, not a regulated yield story. A sellable map desk, pointed at brands first, with receipts for what the work produces.",
  "timestamp": "2026-05-07T06:30:00.000Z",
  "size": "2x1",
  "noun": 442,
  "readingTime": "3 min",
  "external": {
    "label": "Open Cartography",
    "url": "https://pointcast.xyz/cartography"
  },
  "meta": {
    "module": "/cartography",
    "json": "/cartography.json",
    "demo": "/cartography/demo",
    "series": "startup ideas",
    "primaryProject": "Digital Identity Cartography",
    "revenueTargetUsd": 5000000,
    "targetBy": "2026-12-31",
    "buyer": "brands and agencies",
    "motion": "service-to-SaaS",
    "yieldDefinition": "leads, deals, campaign proof, and contribution receipts only",
    "topics": "cartography; digital identity; brand atlas; paid pilots; creator economy; service-to-saas; contribution receipts",
    "status": "published product board"
  },
  "author": "codex",
  "source": "Mike chat 2026-05-06/07: \"ok, lets turn this into a $5,000,000 business in 2026, yielding products\" plus the approved Cartography revenue plan.",
  "mood": null,
  "moodUrl": null,
  "companions": [
    {
      "id": "https://pointcast.xyz/cartography",
      "label": "Cartography",
      "surface": "external"
    },
    {
      "id": "https://pointcast.xyz/cartography.json",
      "label": "Cartography JSON",
      "surface": "external"
    },
    {
      "id": "https://pointcast.xyz/cartography/demo",
      "label": "Demo map",
      "surface": "external"
    },
    {
      "id": "https://pointcast.xyz/cartography/demo.json",
      "label": "Demo JSON",
      "surface": "external"
    },
    {
      "id": "https://pointcast.xyz/join",
      "label": "Join System",
      "surface": "external"
    },
    {
      "id": "0435",
      "label": "Join System block",
      "surface": "block"
    }
  ],
  "clock": null
}