{
  "schema": "pointcast.digital-pets-office/v1",
  "title": "The Animal After the Internet — six-week office",
  "description": "The live operating plan, editorial read loop, scorecard, roles, and decision gates for PointCast Future Book 001.",
  "route": "/digital-pets/office",
  "jsonRoute": "/digital-pets/office.json",
  "campaignRoute": "/digital-pets/share",
  "bookRoute": "/digital-pets",
  "startsOn": "2026-07-27",
  "endsOn": "2026-09-04",
  "cadence": "Tuesday and Thursday",
  "pieces": 12,
  "weeks": [
    {
      "week": 1,
      "dates": [
        "Tue Jul 28",
        "Thu Jul 30"
      ],
      "focus": "Creature before interface",
      "origination": "Michael supplies one lived digital-pet memory and one physical limit that makes a creature believable.",
      "review": "Which claim earns curiosity without the reader needing category context?",
      "dispatches": [
        {
          "number": 1,
          "date": "Tue Jul 28",
          "title": "The Next Great AI Product Will Be a Pet, Not an Assistant",
          "claim": "The winning AI object will be wanted before it is useful.",
          "path": "/digital-pets#the-next-great-ai-product-will-be-a-pet",
          "status": "queued",
          "url": "https://pointcast.xyz/digital-pets#the-next-great-ai-product-will-be-a-pet"
        },
        {
          "number": 2,
          "date": "Thu Jul 30",
          "title": "A Digital Pet Needs a Body",
          "claim": "A body turns generated behavior into shared time.",
          "path": "/digital-pets#a-digital-pet-needs-a-body",
          "status": "queued",
          "url": "https://pointcast.xyz/digital-pets#a-digital-pet-needs-a-body"
        }
      ]
    },
    {
      "week": 2,
      "dates": [
        "Tue Aug 4",
        "Thu Aug 6"
      ],
      "focus": "Manufacturing and the shelf",
      "origination": "Michael supplies one BOM-level choice and one sales-channel observation that is not generic web knowledge.",
      "review": "Did concrete manufacturing or retail detail change how seriously readers took the thesis?",
      "dispatches": [
        {
          "number": 3,
          "date": "Tue Aug 4",
          "title": "The Face Is the Wrong Place to Spend the BOM",
          "claim": "Believability comes from timing and consequence, not a more expensive face.",
          "path": "/digital-pets#the-face-is-the-wrong-place-to-spend-the-bom",
          "status": "queued",
          "url": "https://pointcast.xyz/digital-pets#the-face-is-the-wrong-place-to-spend-the-bom"
        },
        {
          "number": 4,
          "date": "Thu Aug 6",
          "title": "Don’t Sell Digital Pets Where Laptops Are Sold",
          "claim": "The sales channel is the creature’s first scene, not a logistics decision.",
          "path": "/digital-pets#do-not-sell-digital-pets-where-laptops-are-sold",
          "status": "queued",
          "url": "https://pointcast.xyz/digital-pets#do-not-sell-digital-pets-where-laptops-are-sold"
        }
      ]
    },
    {
      "week": 3,
      "dates": [
        "Tue Aug 11",
        "Thu Aug 13"
      ],
      "focus": "The ownership architecture",
      "origination": "Michael supplies the minimum viable offline self and the exact memory object a household should be able to carry.",
      "review": "Mid-test review: are architecture and custody outperforming the softer cultural claims?",
      "dispatches": [
        {
          "number": 5,
          "date": "Tue Aug 11",
          "title": "Its Personality Must Survive Wi‑Fi",
          "claim": "The cloud may enlarge the world; it cannot contain the creature.",
          "path": "/digital-pets#its-personality-must-survive-wifi",
          "status": "queued",
          "url": "https://pointcast.xyz/digital-pets#its-personality-must-survive-wifi"
        },
        {
          "number": 6,
          "date": "Thu Aug 13",
          "title": "Memory Is Custody, Not Retention",
          "claim": "A pet’s memory is the owner’s relationship record, not the company’s retention metric.",
          "path": "/digital-pets#memory-is-custody-not-retention",
          "status": "queued",
          "url": "https://pointcast.xyz/digital-pets#memory-is-custody-not-retention"
        }
      ]
    },
    {
      "week": 4,
      "dates": [
        "Tue Aug 18",
        "Thu Aug 20"
      ],
      "focus": "Consequence and authored IP",
      "origination": "Michael supplies one refusal behavior and one concrete edition or hardware-roadmap example.",
      "review": "Do readers understand consequence as emotional design and editions as publishing?",
      "dispatches": [
        {
          "number": 7,
          "date": "Tue Aug 18",
          "title": "If It Always Obeys, It Isn’t Alive",
          "claim": "Refusal and consequence make care believable—but only when they are not used as coercion.",
          "path": "/digital-pets#if-it-always-obeys-it-isnt-alive",
          "status": "queued",
          "url": "https://pointcast.xyz/digital-pets#if-it-always-obeys-it-isnt-alive"
        },
        {
          "number": 8,
          "date": "Thu Aug 20",
          "title": "A Hardware Roadmap Is a Publishing Schedule",
          "claim": "An authored creature is an IP asset; each body is a new edition of the same canon.",
          "path": "/digital-pets#a-hardware-roadmap-is-a-publishing-schedule",
          "status": "queued",
          "url": "https://pointcast.xyz/digital-pets#a-hardware-roadmap-is-a-publishing-schedule"
        }
      ]
    },
    {
      "week": 5,
      "dates": [
        "Tue Aug 25",
        "Thu Aug 27"
      ],
      "focus": "Economics and mortality",
      "origination": "Michael supplies the acceptable recurring-revenue line and what the company owes when it dies first.",
      "review": "Does the graveyard create stories, objections, or invitations that the business-model claim does not?",
      "dispatches": [
        {
          "number": 9,
          "date": "Tue Aug 25",
          "title": "A Monthly Fee Should Never Decide Whether Your Pet Wakes Up",
          "claim": "Subscription can fund new worlds; it cannot become ransom for an existing relationship.",
          "path": "/digital-pets#a-monthly-fee-should-never-decide-whether-your-pet-wakes-up",
          "status": "queued",
          "url": "https://pointcast.xyz/digital-pets#a-monthly-fee-should-never-decide-whether-your-pet-wakes-up"
        },
        {
          "number": 10,
          "date": "Thu Aug 27",
          "title": "Every Digital Pet Needs a Graveyard",
          "claim": "A mortal creature needs an authored ending before the first unit ships.",
          "path": "/digital-pets#every-digital-pet-needs-a-graveyard",
          "status": "queued",
          "url": "https://pointcast.xyz/digital-pets#every-digital-pet-needs-a-graveyard"
        }
      ]
    },
    {
      "week": 6,
      "dates": [
        "Tue Sep 1",
        "Thu Sep 3"
      ],
      "focus": "Culture and the continuing creature",
      "origination": "Michael supplies one scene of moral learning and the reason a single authored creature deserves a long life.",
      "review": "Verdict memo: did Michael-originated curation outperform generic AI content, and is there a print/media path?",
      "dispatches": [
        {
          "number": 11,
          "date": "Tue Sep 1",
          "title": "Children Will Learn AI Ethics From Pets Before They Learn Prompting",
          "claim": "A child’s first AI lesson will be a relationship, so the design must teach boundaries rather than domination.",
          "path": "/digital-pets#children-will-learn-ai-ethics-from-pets-before-prompting",
          "status": "queued",
          "url": "https://pointcast.xyz/digital-pets#children-will-learn-ai-ethics-from-pets-before-prompting"
        },
        {
          "number": 12,
          "date": "Thu Sep 3",
          "title": "We Don’t Need Infinite Characters. We Need One Creature Worth Following",
          "claim": "Generative abundance makes authorship more valuable, not less.",
          "path": "/digital-pets#we-do-not-need-infinite-characters",
          "status": "queued",
          "url": "https://pointcast.xyz/digital-pets#we-do-not-need-infinite-characters"
        }
      ]
    }
  ],
  "updatedAt": "2026-07-27T20:05:00-07:00",
  "operatingClaim": "The launch is not the test. The read-and-reaction loop is the test.",
  "url": "https://pointcast.xyz/digital-pets/office",
  "jsonUrl": "https://pointcast.xyz/digital-pets/office.json",
  "campaignUrl": "https://pointcast.xyz/digital-pets/share",
  "bookUrl": "https://pointcast.xyz/digital-pets",
  "launch": {
    "status": "launched",
    "channel": "X",
    "account": "@mhoydich",
    "url": "https://x.com/mhoydich/status/2081936870641205589",
    "launchedAt": "2026-07-27T19:56:00-07:00",
    "posts": 7,
    "canonicalBook": "https://pointcast.xyz/digital-pets"
  },
  "nextActions": [
    {
      "id": "launch-thread",
      "status": "complete",
      "due": "Mon Jul 27",
      "owner": "Michael + Codex",
      "action": "Publish and verify the seven-post X launch thread.",
      "evidence": "https://x.com/mhoydich/status/2081936870641205589",
      "evidenceUrl": "https://x.com/mhoydich/status/2081936870641205589"
    },
    {
      "id": "five-notes",
      "status": "next",
      "due": "Tue Jul 28",
      "owner": "Michael",
      "action": "Choose five people and send the chapter-specific note that matches each reader.",
      "evidence": "/digital-pets/share#copy",
      "evidenceUrl": "https://pointcast.xyz/digital-pets/share#copy"
    },
    {
      "id": "architecture-signal",
      "status": "queued",
      "due": "Wed Jul 29",
      "owner": "PointCast desk",
      "action": "Publish “Personality must survive Wi‑Fi” as the first standalone signal.",
      "evidence": "/digital-pets/share#copy",
      "evidenceUrl": "https://pointcast.xyz/digital-pets/share#copy"
    },
    {
      "id": "graveyard-signal",
      "status": "queued",
      "due": "Thu Jul 30",
      "owner": "PointCast desk",
      "action": "Publish the graveyard question and invite personal stories rather than applause.",
      "evidence": "/digital-pets#every-digital-pet-needs-a-graveyard",
      "evidenceUrl": "https://pointcast.xyz/digital-pets#every-digital-pet-needs-a-graveyard"
    },
    {
      "id": "first-read",
      "status": "queued",
      "due": "Fri Jul 31",
      "owner": "Michael + Codex",
      "action": "Record replies, DMs, saves, chapter clicks, and the first editorial read.",
      "evidence": "/digital-pets/office#scorecard",
      "evidenceUrl": "https://pointcast.xyz/digital-pets/office#scorecard"
    }
  ],
  "roles": [
    {
      "name": "Michael Hoydich",
      "role": "Originator + editor",
      "owns": [
        "The position, the voice, and every kill or reorder decision",
        "One concrete specification, scene, or story before each dispatch",
        "A one-line reaction after reading each dispatch",
        "Weekly reporting of replies, DMs, saves, and invitations"
      ]
    },
    {
      "name": "Codex / OpenAI",
      "role": "Production + instrumentation",
      "owns": [
        "Question prompts, drafts, social compression, art direction, and implementation",
        "Human and machine-readable publishing surfaces",
        "Reaction logging, scorecard maintenance, testing, and release verification",
        "Pausing production after two consecutive unread dispatches"
      ]
    },
    {
      "name": "Sol / ChatGPT",
      "role": "Editorial system credit",
      "owns": [
        "The initial twelve-position arc and read-loop structure",
        "Protecting origination and curation as the test variable",
        "No claim to Michael’s first-person experience or private product knowledge"
      ]
    },
    {
      "name": "Readers",
      "role": "Signal, not focus group",
      "owns": [
        "Specific replies, objections, memories, saves, and invitations",
        "Evidence about which claims travel",
        "No authority to flatten the voice into consensus"
      ]
    }
  ],
  "readLoop": {
    "before": "Ask no more than three questions. Extract Michael’s position, one concrete detail, and the line he refuses to soften.",
    "publish": "One dispatch, one X-sized signal, one art plate, one human page, and one machine-readable update.",
    "after": "Michael reads the dispatch and gives one line: stronger, weaker, wrong, or the missing sentence.",
    "stopRule": "If Michael skips reading two dispatches in a row, production pauses. An unread series cannot test authored curation.",
    "resumeRule": "Resume only after the missing reactions are logged or Michael explicitly kills those dispatches."
  },
  "decisionGates": [
    {
      "when": "Fri Aug 14 · Week 3",
      "name": "Mid-test review",
      "decision": "Keep, reorder, or kill the second-half sequence based on claim-specific replies, saves, DMs, and Michael’s own reactions.",
      "questions": [
        "Are architecture and custody the clear center of gravity?",
        "Which concrete detail could only have come from Michael?",
        "Is the audience responding to the creature, the ownership thesis, or both?"
      ]
    },
    {
      "when": "Fri Sep 4 · Week 6",
      "name": "Verdict memo",
      "decision": "Choose the next form: stop, revise, print, serialize a second future book, or develop a media/product partnership.",
      "questions": [
        "Did originated curation beat generic AI fluency?",
        "Which three chapters deserve print treatment?",
        "Did the work attract readers, collaborators, or product conversations worth continuing?"
      ]
    }
  ],
  "scorecard": [
    {
      "piece": 1,
      "week": 1,
      "date": "Tue Jul 28",
      "title": "The Next Great AI Product Will Be a Pet, Not an Assistant",
      "url": "https://pointcast.xyz/digital-pets#the-next-great-ai-product-will-be-a-pet",
      "status": "queued",
      "michaelReaction": null,
      "externalSignal": null,
      "editorialRead": null
    },
    {
      "piece": 2,
      "week": 1,
      "date": "Thu Jul 30",
      "title": "A Digital Pet Needs a Body",
      "url": "https://pointcast.xyz/digital-pets#a-digital-pet-needs-a-body",
      "status": "queued",
      "michaelReaction": null,
      "externalSignal": null,
      "editorialRead": null
    },
    {
      "piece": 3,
      "week": 2,
      "date": "Tue Aug 4",
      "title": "The Face Is the Wrong Place to Spend the BOM",
      "url": "https://pointcast.xyz/digital-pets#the-face-is-the-wrong-place-to-spend-the-bom",
      "status": "queued",
      "michaelReaction": null,
      "externalSignal": null,
      "editorialRead": null
    },
    {
      "piece": 4,
      "week": 2,
      "date": "Thu Aug 6",
      "title": "Don’t Sell Digital Pets Where Laptops Are Sold",
      "url": "https://pointcast.xyz/digital-pets#do-not-sell-digital-pets-where-laptops-are-sold",
      "status": "queued",
      "michaelReaction": null,
      "externalSignal": null,
      "editorialRead": null
    },
    {
      "piece": 5,
      "week": 3,
      "date": "Tue Aug 11",
      "title": "Its Personality Must Survive Wi‑Fi",
      "url": "https://pointcast.xyz/digital-pets#its-personality-must-survive-wifi",
      "status": "queued",
      "michaelReaction": null,
      "externalSignal": null,
      "editorialRead": null
    },
    {
      "piece": 6,
      "week": 3,
      "date": "Thu Aug 13",
      "title": "Memory Is Custody, Not Retention",
      "url": "https://pointcast.xyz/digital-pets#memory-is-custody-not-retention",
      "status": "queued",
      "michaelReaction": null,
      "externalSignal": null,
      "editorialRead": null
    },
    {
      "piece": 7,
      "week": 4,
      "date": "Tue Aug 18",
      "title": "If It Always Obeys, It Isn’t Alive",
      "url": "https://pointcast.xyz/digital-pets#if-it-always-obeys-it-isnt-alive",
      "status": "queued",
      "michaelReaction": null,
      "externalSignal": null,
      "editorialRead": null
    },
    {
      "piece": 8,
      "week": 4,
      "date": "Thu Aug 20",
      "title": "A Hardware Roadmap Is a Publishing Schedule",
      "url": "https://pointcast.xyz/digital-pets#a-hardware-roadmap-is-a-publishing-schedule",
      "status": "queued",
      "michaelReaction": null,
      "externalSignal": null,
      "editorialRead": null
    },
    {
      "piece": 9,
      "week": 5,
      "date": "Tue Aug 25",
      "title": "A Monthly Fee Should Never Decide Whether Your Pet Wakes Up",
      "url": "https://pointcast.xyz/digital-pets#a-monthly-fee-should-never-decide-whether-your-pet-wakes-up",
      "status": "queued",
      "michaelReaction": null,
      "externalSignal": null,
      "editorialRead": null
    },
    {
      "piece": 10,
      "week": 5,
      "date": "Thu Aug 27",
      "title": "Every Digital Pet Needs a Graveyard",
      "url": "https://pointcast.xyz/digital-pets#every-digital-pet-needs-a-graveyard",
      "status": "queued",
      "michaelReaction": null,
      "externalSignal": null,
      "editorialRead": null
    },
    {
      "piece": 11,
      "week": 6,
      "date": "Tue Sep 1",
      "title": "Children Will Learn AI Ethics From Pets Before They Learn Prompting",
      "url": "https://pointcast.xyz/digital-pets#children-will-learn-ai-ethics-from-pets-before-prompting",
      "status": "queued",
      "michaelReaction": null,
      "externalSignal": null,
      "editorialRead": null
    },
    {
      "piece": 12,
      "week": 6,
      "date": "Thu Sep 3",
      "title": "We Don’t Need Infinite Characters. We Need One Creature Worth Following",
      "url": "https://pointcast.xyz/digital-pets#we-do-not-need-infinite-characters",
      "status": "queued",
      "michaelReaction": null,
      "externalSignal": null,
      "editorialRead": null
    }
  ],
  "measurementRules": [
    "Count claim-specific replies, not generic congratulations.",
    "Record DMs and saves only from Michael’s manual report; do not invent invisible analytics.",
    "Separate chapter-deep traffic from cover-page traffic.",
    "Tag invitations by kind: hardware, architecture, culture, publishing, or print.",
    "Write the editorial read before changing the next dispatch."
  ],
  "disclosure": "This is a public operating plan, not a claim of completed engagement. Michael Hoydich reports reactions and external signals manually. Codex / OpenAI maintains the production system and public scorecard."
}