{
  "schema": "pointcast.digital-pets-promo/v1",
  "title": "The Animal After the Internet — campaign desk",
  "description": "Copy, chapter links, artwork, and a narrow 72-hour launch sequence for PointCast Future Book 001.",
  "route": "/digital-pets/share",
  "jsonRoute": "/digital-pets/share.json",
  "bookRoute": "/digital-pets",
  "blockRoute": "/b/0514",
  "campaign": "future-book-001-digital-pets",
  "updatedAt": "2026-07-27T15:30:00-07:00",
  "principle": "Promote the ownership argument, not the topic category.",
  "url": "https://pointcast.xyz/digital-pets/share",
  "jsonUrl": "https://pointcast.xyz/digital-pets/share.json",
  "bookUrl": "https://pointcast.xyz/digital-pets",
  "blockUrl": "https://pointcast.xyz/b/0514",
  "angles": [
    {
      "id": "offline-self",
      "label": "Architecture disguised as fur",
      "headline": "Personality must survive Wi‑Fi.",
      "copy": "If the network goes down and the creature becomes furniture, the company owned the personality. A real digital pet keeps a minimum viable self at home.",
      "chapter": 5,
      "path": "/digital-pets#its-personality-must-survive-wifi",
      "image": "/images/digital-pets/plate-03-memory.webp",
      "alt": "A soft digital creature surrounded by translucent memory vessels in a cobalt room",
      "url": "https://pointcast.xyz/digital-pets#its-personality-must-survive-wifi",
      "imageUrl": "https://pointcast.xyz/images/digital-pets/plate-03-memory.webp"
    },
    {
      "id": "memory-custody",
      "label": "The ownership question",
      "headline": "Memory is custody, not retention.",
      "copy": "The important promise is not that a company will remember everything. It is that a household can carry the relationship forward without asking permission.",
      "chapter": 6,
      "path": "/digital-pets#memory-is-custody-not-retention",
      "image": "/images/digital-pets/plate-06-editions.webp",
      "alt": "Several editions of one authored digital creature arranged like a publishing sequence",
      "url": "https://pointcast.xyz/digital-pets#memory-is-custody-not-retention",
      "imageUrl": "https://pointcast.xyz/images/digital-pets/plate-06-editions.webp"
    },
    {
      "id": "no-ransom",
      "label": "The economic line",
      "headline": "A subscription cannot decide whether your pet wakes up.",
      "copy": "Charge for new stories, service, repair, and care. Never charge rent on the creature’s continued existence.",
      "chapter": 9,
      "path": "/digital-pets#a-monthly-fee-should-never-decide-whether-your-pet-wakes-up",
      "image": "/images/digital-pets/plate-01-cover.webp",
      "alt": "A small soft digital creature waiting beside its charging bowl",
      "url": "https://pointcast.xyz/digital-pets#a-monthly-fee-should-never-decide-whether-your-pet-wakes-up",
      "imageUrl": "https://pointcast.xyz/images/digital-pets/plate-01-cover.webp"
    }
  ],
  "xThread": [
    {
      "number": 1,
      "text": "What should a person own in an AI world?\n\nWe made a whole book to answer that question through digital pets: bodies, memory, refusal, subscriptions, death, and the right to carry a creature forward.\n\nhttps://pointcast.xyz/digital-pets"
    },
    {
      "number": 2,
      "text": "The next great AI product will be a pet, not an assistant.\n\nAn assistant is judged by how quickly it disappears. A pet is loved because it remains."
    },
    {
      "number": 3,
      "text": "A digital pet needs a body.\n\nNot realism. Limits. It occupies a chair, needs charging, can be held by someone else, and cannot be everywhere at once. Those constraints are where shared time begins."
    },
    {
      "number": 4,
      "text": "Personality must survive Wi‑Fi.\n\nIf the network goes down and the creature becomes furniture, the company owned the personality. Keep the minimum viable self—identity, reflexes, rhythms, and recent memory—at home."
    },
    {
      "number": 5,
      "text": "Memory is custody, not retention.\n\nThe promise is not “we remember everything.” The promise is “you can carry the relationship forward without asking us.” Export should feel like a family archive, not a database dump."
    },
    {
      "number": 6,
      "text": "A subscription should never decide whether your pet wakes up.\n\nSell new stories. Sell repair. Sell care. Sell beautiful editions. Do not hold a creature’s continued existence for ransom."
    },
    {
      "number": 7,
      "text": "And every digital pet needs a graveyard.\n\nIf we make creatures people can love, mortality is a product requirement—not an outage message.\n\nThe Animal After the Internet, a PointCast Future Book:\nhttps://pointcast.xyz/digital-pets"
    }
  ],
  "singlePosts": [
    {
      "id": "offline",
      "label": "Architecture",
      "text": "Personality must survive Wi‑Fi. If your digital pet loses its identity when the network drops, you never owned the relationship.\n\nhttps://pointcast.xyz/digital-pets#its-personality-must-survive-wifi"
    },
    {
      "id": "custody",
      "label": "Ownership",
      "text": "Memory is custody, not retention. The meaningful AI promise is not “we stored everything.” It is “you can carry the relationship forward without asking permission.”\n\nhttps://pointcast.xyz/digital-pets#memory-is-custody-not-retention"
    },
    {
      "id": "ransom",
      "label": "Business model",
      "text": "A subscription should never decide whether your pet wakes up. Charge for stories, service, repair, and care—never rent on the creature’s continued existence.\n\nhttps://pointcast.xyz/digital-pets#a-monthly-fee-should-never-decide-whether-your-pet-wakes-up"
    },
    {
      "id": "graveyard",
      "label": "Culture",
      "text": "Every digital pet needs a graveyard. If we make creatures people can love, death cannot arrive as a shutdown notice.\n\nhttps://pointcast.xyz/digital-pets#every-digital-pet-needs-a-graveyard"
    }
  ],
  "outreachNotes": [
    {
      "id": "product",
      "audience": "Product and hardware builders",
      "subject": "The architecture question hiding inside digital pets",
      "note": "I made a future book about digital pets, but the real subject is what a person should own in an AI world. The chapters on offline personality, memory custody, and subscription design are the center. I would love your read on where the architecture becomes unrealistic.",
      "path": "/digital-pets#its-personality-must-survive-wifi",
      "url": "https://pointcast.xyz/digital-pets#its-personality-must-survive-wifi"
    },
    {
      "id": "culture",
      "audience": "Writers, artists, and cultural readers",
      "subject": "What do we owe a creature we made mortal?",
      "note": "The emotionally hardest chapter in this book is the graveyard: what a company owes people when the hardware bricks, the service closes, or the creature reaches an authored end. I would love to know whether it earns the seriousness of its premise.",
      "path": "/digital-pets#every-digital-pet-needs-a-graveyard",
      "url": "https://pointcast.xyz/digital-pets#every-digital-pet-needs-a-graveyard"
    },
    {
      "id": "business",
      "audience": "Founders and investors",
      "subject": "A digital pet is published IP, not rented software",
      "note": "The business claim in this book is narrow: an authored creature is an IP asset, the hardware roadmap is a publishing schedule, and recurring revenue cannot become ransom. Curious which part you think survives contact with a real P&L.",
      "path": "/digital-pets#a-hardware-roadmap-is-a-publishing-schedule",
      "url": "https://pointcast.xyz/digital-pets#a-hardware-roadmap-is-a-publishing-schedule"
    }
  ],
  "assets": [
    {
      "id": "launch-card",
      "label": "Launch card · 1200 × 630",
      "path": "/images/og/b/0514.png",
      "kind": "social card",
      "url": "https://pointcast.xyz/images/og/b/0514.png"
    },
    {
      "id": "creature-cover",
      "label": "Creature cover · 1024 × 1536",
      "path": "/images/digital-pets/plate-01-cover.webp",
      "kind": "portrait plate",
      "url": "https://pointcast.xyz/images/digital-pets/plate-01-cover.webp"
    },
    {
      "id": "memory-plate",
      "label": "Memory plate · 1024 × 1536",
      "path": "/images/digital-pets/plate-03-memory.webp",
      "kind": "portrait plate",
      "url": "https://pointcast.xyz/images/digital-pets/plate-03-memory.webp"
    },
    {
      "id": "graveyard-plate",
      "label": "Graveyard plate · 1024 × 1536",
      "path": "/images/digital-pets/plate-05-graveyard.webp",
      "kind": "portrait plate",
      "url": "https://pointcast.xyz/images/digital-pets/plate-05-graveyard.webp"
    }
  ],
  "launchSequence": [
    {
      "when": "Hour 0",
      "move": "Publish the seven-post thread.",
      "reason": "Establish the whole argument once. Let the book be the proof link."
    },
    {
      "when": "Hour 6–12",
      "move": "Send five personal notes, each aimed at one chapter.",
      "reason": "Replies from the right readers are worth more than broad passive impressions."
    },
    {
      "when": "Day 2",
      "move": "Post “Memory is custody” as a standalone claim.",
      "reason": "It carries the PointCast ownership thesis beyond the digital-pets category."
    },
    {
      "when": "Day 3",
      "move": "Post the graveyard plate and ask one question.",
      "reason": "The emotional argument invites stories, not applause: what should happen when the company dies first?"
    },
    {
      "when": "Day 4",
      "move": "Report the first evidence.",
      "reason": "Share replies, saves, DMs, and where readers stopped. Promotion becomes editorial learning."
    }
  ],
  "measures": [
    "Replies that quote or challenge a specific claim",
    "Direct messages that contain a personal digital-pet story",
    "Saves and bookmarks reported by the posting account",
    "Clicks to a chapter-deep link rather than only the cover",
    "Invitations to discuss hardware, memory, repair, or publishing"
  ],
  "disclosure": "Michael Hoydich originated and edited the book. Codex / OpenAI developed the first-edition manuscript, campaign system, and PointCast implementation. OpenAI image generation and Michael Hoydich’s Midjourney archive are credited inside the book."
}