{ "schemaVersion": "1.0", "brand": "EVERYDAY WORKS", "brandSystem": { "working_name": "EVERYDAY WORKS", "name_status": "Working name only; no trademark clearance or availability check performed", "primary_line": "Useful things. Every day.", "campaign_line": "Made for the daily.", "catalog_line": "Useful things. Fair targets.", "positioning": "Friendly, functional gear, wear and home essentials with clear uses, simple construction and accessible target prices.", "promise": "Easy to understand. Easy to use. Designed to earn its place.", "audience": "People who want ordinary days to run a little more smoothly, without paying for decorative complexity.", "personality": [ "practical", "cheerful", "plainspoken", "unfussy" ], "principles": [ "One clear job, with a second useful detail", "Plain product names and visible prices", "Fewer panels, parts and custom trims", "Shared fabrics, webbing and hardware across products", "Simple shape, soft corners, tactile surface", "Make the affordable version good before adding features" ], "visual_system": { "palette": [ { "name": "Cobalt", "hex": "#2549DD", "role": "Main brand, headings, handles and key actions" }, { "name": "Tomato", "hex": "#E94D34", "role": "Small utility details, tabs and accent objects" }, { "name": "Butter", "hex": "#F3D967", "role": "Warm panels, home objects and product hero fields" }, { "name": "Cream", "hex": "#F5F1E7", "role": "Canvas, page ground and breathing room" }, { "name": "Charcoal", "hex": "#23272A", "role": "Body text and technical captions" } ], "typography": "Heavy, compact, uppercase system sans-serif for wordmark and product names; regular system sans-serif for specifications; large lining numerals for target prices.", "mark": "An original text-only EVERYDAY WORKS wordmark. Optional small open square as a catalog index device. No oval, flag device, imitation logo or implied partnership.", "layout": "Bold catalog hierarchy, generous cream space, clean columns, clear category labels, one useful fact near every object.", "packaging": "One-color paper sleeve or flat hangtag where feasible; name, purpose, dimensions and care after testing. No ornamental outer boxes.", "photography": "Soft daylight or a clean cream studio; honest textile and molded surface texture; attainable small-space settings; product before lifestyle.", "accessibility": "Use charcoal or cobalt text on cream/butter. Reserve tomato for accents, and do not rely on color alone to convey category or interaction." }, "voice": { "do": [ "Name the job directly", "Show the useful detail", "Keep sentences short", "Say when a claim is only a target" ], "avoid": [ "Luxury language", "Unverified durability promises", "Sustainability or ethical certifications without evidence", "False scarcity", "Any suggestion of collaboration with another brand" ] } }, "status": "concept", "designStatus": "Design concept, not a launched collection", "date": "2026-10-02", "canonicalUrl": "https://pointcast.xyz/everyday/", "availableForPurchase": false, "currency": "USD", "priceDisclaimer": "All prices are unquoted design targets in USD, not supplier quotes, live offers or validated retail prices. Taxes and delivery are not modeled.", "pricing": { "currency": "USD", "type": "Unquoted concept target retail", "range": { "min": 3, "max": 29 }, "disclosure": "All prices are unquoted design targets in USD, not supplier quotes, live offers or validated retail prices. Taxes and delivery are not modeled.", "assumptions": "Simple high-volume construction, narrow color assortment, shared components and direct retail. No supplier, production volume, duty, freight, tooling, testing, margin or returns model has been validated.", "design_goal": "Keep most small essentials under $15 and every initial concept under $30.", "launch_sequence": "Start with sewn carry goods, the pocket tee and a simple cap; cost and test fitted apparel next; validate tooling and safety before molded home products." }, "illustrationDisclaimer": "Images are concept illustrations and vary slightly in stool shape and tote pattern. Use the written specifications as design intent and resolve variants through prototyping. Bottle and contents are styling props; Bottle Loop is an accessory only.", "products": [ { "id": "ew-c01", "code": "EW-C01", "category": "carry", "name": "Day Tote", "tagline": "A little room for every day.", "targetRetailUsd": 12, "use": "Groceries, library books and the extra layer you take everywhere.", "material": "Proposed 10–12 oz cotton canvas, stock cotton or polyester webbing, boxed corners, double-fold top hem and reinforced handle attachment points.", "construction": "Wide shoulder handles · Outside slip pocket · Flat boxed base · Small hanging loop", "dimensions": "About 36 × 34 × 13 cm; approximately 16 L as a design intent, subject to sampling.", "colors": [ "Cream / Cobalt / Tomato" ], "swatch": "#2549DD", "feasibility": "$12 is ambitious with heavy canvas and long webbing; sample a lighter fabric and simple unlined pattern before fixing the price. Carry load is untested.", "launchPriority": "first" }, { "id": "ew-c02", "code": "EW-C02", "category": "carry", "name": "Zip Pouch", "tagline": "Small things, together.", "targetRetailUsd": 5, "use": "Collect charging cables, pens or loose daily essentials inside a bigger bag.", "material": "Two simple cotton-canvas panels, boxed lower corners and one stock coil zipper; no lining or internal divisions.", "construction": "Wide opening · Easy-grab webbing pull · Flat shape that packs away", "dimensions": "About 21 × 14 × 4 cm.", "colors": [ "Tomato", "Cobalt" ], "swatch": "#E94D34", "feasibility": "A stock zipper and minimal sewing keep the design credible, but $5 needs sufficient order volume; custom zipper pulls would add avoidable cost.", "launchPriority": "first" }, { "id": "ew-c03", "code": "EW-C03", "category": "carry", "name": "Crossbody", "tagline": "The pockets you can take off.", "targetRetailUsd": 14, "use": "Carry a phone, keys and wallet on a short errand or walk.", "material": "Unlined midweight polyester plain weave or twill, stock coil zipper, stock webbing and acetal strap adjuster.", "construction": "Adjustable strap · One main zip compartment · Flat back slip pocket", "dimensions": "About 20 × 16 × 6 cm; fit to be validated with representative phones.", "colors": [ "Cobalt", "Tomato" ], "swatch": "#2549DD", "feasibility": "The target excludes padded dividers, metal trim and waterproof construction; extra internal organization could quickly push cost above it.", "launchPriority": "first" }, { "id": "ew-c04", "code": "EW-C04", "category": "carry", "name": "Bottle Loop", "tagline": "A free hand for the rest.", "targetRetailUsd": 3, "use": "Add a short carrying loop to a compatible bottle with an existing handle or attachment point.", "material": "Short stock polyester webbing loop with a small stock acetal side-release buckle and two reinforced seams.", "construction": "Soft webbing grip · Compact snap opening · High-visibility color", "dimensions": "About 20 cm finished loop; compatibility depends on the bottle handle.", "colors": [ "Butter", "Tomato" ], "swatch": "#F3D967", "feasibility": "Compatibility and loaded-buckle testing are essential; this is an accessory only, and the bottle shown in the catalog is a styling prop.", "launchPriority": "first" }, { "id": "ew-w01", "code": "EW-W01", "category": "wear", "name": "Pocket Tee", "tagline": "One good tee. One useful pocket.", "targetRetailUsd": 10, "use": "An easy everyday base layer with a small chest pocket for light essentials.", "material": "Proposed 180–200 gsm cotton jersey with stock rib, conventional cut-and-sew construction and one patch pocket.", "construction": "Relaxed straight fit · Chest patch pocket · Comfortable rib neck", "dimensions": "Adult size range to be developed and fit-tested; no final size chart yet.", "colors": [ "Cobalt", "Cream" ], "swatch": "#2549DD", "feasibility": "$10 requires disciplined fabric, color and size inventory; shrinkage, twist and colorfastness need wash testing before making care or fit claims.", "launchPriority": "first" }, { "id": "ew-w02", "code": "EW-W02", "category": "wear", "name": "Easy Pants", "tagline": "Room to move, pockets to use.", "targetRetailUsd": 24, "use": "Comfortable trousers for the commute, desk, errands and home.", "material": "Proposed lightweight cotton/polyester twill, elastic waistband, stock drawcord and simple pocket bags; no zip fly.", "construction": "Elastic waist with drawcord · Two side pockets · One back patch pocket · Straight leg", "dimensions": "Adult sizing and inseam options to be determined through fit development.", "colors": [ "Cream", "Cobalt" ], "swatch": "#F5F1E7", "feasibility": "Fit development and size coverage are the main cost risks; the target assumes one core block and limited inseam options, which must be assessed for accessibility.", "launchPriority": "second" }, { "id": "ew-w03", "code": "EW-W03", "category": "wear", "name": "Utility Overshirt", "tagline": "An extra layer, ready by the door.", "targetRetailUsd": 29, "use": "A light outer layer for cool mornings, indoor work and casual everyday use.", "material": "Proposed 220–260 gsm cotton/polyester twill, unlined body, stock buttons and straightforward collar and cuff construction.", "construction": "Two patch pockets · Easy button front · Room for a tee underneath", "dimensions": "Adult sizing to be developed; intended as a relaxed overshirt, not protective workwear.", "colors": [ "Butter", "Cobalt" ], "swatch": "#F3D967", "feasibility": "$29 is a demanding target once fit, buttons and sewing labor are included; fewer seam details and shared fabric are important. No protective-workwear claim is implied.", "launchPriority": "second" }, { "id": "ew-w04", "code": "EW-W04", "category": "wear", "name": "6-Panel Cap", "tagline": "Grab it on the way out.", "targetRetailUsd": 8, "use": "A simple everyday cap with an adjustable fit.", "material": "Standard six-panel cotton twill pattern, stock buckle or hook-and-loop closure and reinforced brim insert.", "construction": "Stock adjustable back strap · Soft unstructured crown · Pre-curved brim", "dimensions": "Adjustable adult fit range to be validated on samples.", "colors": [ "Tomato", "Cobalt" ], "swatch": "#E94D34", "feasibility": "Use an existing cap pattern and stock trims to protect the target; custom head shapes and embroidery add sampling cost. No UPF rating is claimed.", "launchPriority": "first" }, { "id": "ew-h01", "code": "EW-H01", "category": "home", "name": "Stack Stool", "tagline": "One more seat. A little less space.", "targetRetailUsd": 19, "use": "A compact extra seat that nests away when floor space matters.", "material": "Proposed single-piece ribbed injection-molded polypropylene body, with geometry and feet developed through engineering.", "construction": "Rounded edges · Nesting footprint · Easy-to-wipe surface", "dimensions": "About 34 × 34 × 43 cm, subject to structural design and stability testing.", "colors": [ "Butter", "Cobalt" ], "swatch": "#F3D967", "feasibility": "Mold tooling and safety testing are major up-front costs; the target only makes sense at volume. No load rating exists, and it is not a step stool.", "launchPriority": "third" }, { "id": "ew-h02", "code": "EW-H02", "category": "home", "name": "Entry Tray", "tagline": "Keys live here.", "targetRetailUsd": 4, "use": "Give keys, coins and everyday pocket contents one visible place near the door.", "material": "Simple injection-molded polypropylene tray with draft-friendly sides and a lightly textured base.", "construction": "Low rounded rim · Shallow easy-reach form · Stacks for storage", "dimensions": "About 24 × 16 × 2.5 cm.", "colors": [ "Cobalt", "Butter" ], "swatch": "#2549DD", "feasibility": "Low part complexity helps, but a new mold must still be amortized; this is an entry organizer, with no food-contact suitability claim.", "launchPriority": "third" }, { "id": "ew-h03", "code": "EW-H03", "category": "home", "name": "Wall Pocket", "tagline": "Use the space you already have.", "targetRetailUsd": 9, "use": "Organize mail, notebooks and light accessories on a hook near the door or desk.", "material": "Canvas backing with three simple patch pockets, webbing hanging loops and a removable slim stock dowel for shape.", "construction": "Three open pockets · Two hanging loops · Folds flat when empty", "dimensions": "About 25 × 72 cm; mounting hardware not specified.", "colors": [ "Cream / Tomato", "Cobalt" ], "swatch": "#E94D34", "feasibility": "Pocket seams, dowel and hanging method need load testing; mounting requirements vary by wall, so universal fixings cannot be assumed.", "launchPriority": "first" }, { "id": "ew-h04", "code": "EW-H04", "category": "home", "name": "Folding Crate", "tagline": "Useful open. Smaller closed.", "targetRetailUsd": 12, "use": "Group pantry overflow, cleaning supplies or small household objects and fold it away when empty.", "material": "Proposed polypropylene panels with stock-style snap hinges and a ribbed base; hinge geometry to be engineered.", "construction": "Fold-down sides · Open handholds · Visible contents", "dimensions": "About 40 × 30 × 22 cm open; final folded thickness unknown.", "colors": [ "Tomato", "Cobalt" ], "swatch": "#E94D34", "feasibility": "Multiple molds, hinges and assembly make $12 uncertain without high volume; repeated fold-cycle and stacking tests are required. No loaded stacking claim yet.", "launchPriority": "third" } ], "sources": [ { "filename": "everyday-works-brand-content.json", "libraryFileId": "libfile_7d655f42dffc81918b90d5d8371a3dfc", "sha256": "0af662b25995ee9b86e7b5794816def64415aa500b40217e0bb8de091db114b9" }, { "filename": "everyday-works-catalog.png", "libraryFileId": "libfile_98d395338a108191b3d7326e64bf7441", "sha256": "3799c87ee4e49105085f26bd3c73791b906923e40d0bab3909d9aa128cb6424d" }, { "filename": "everyday-works-in-use.png", "libraryFileId": "libfile_1c2db27281148191985de5eb1554ebff", "sha256": "55244d5a0e53e0e5019848d3b0950dc8bcc931dfc9cf10f6906679dea0614061" }, { "filename": "everyday-works-day-tote.png", "libraryFileId": "libfile_159ecd31b2b481919a292609834ff142", "sha256": "be85272096e008177be8d5053f54c12ae9b19b8cb13b1bccfa70d7ff91d03a05" } ] }