{
  "status": "Concept, names uncleared, no production claims",
  "palette": {
    "bone": "#F3EADB",
    "navy": "#082F5B",
    "cobalt": "#244B9A",
    "tangerine": "#EA5014",
    "sunflower": "#F7C52B",
    "graphite": "#32383D"
  },
  "pages": [
    {
      "kind": "cover",
      "title": "",
      "eyebrow": ""
    },
    {
      "kind": "columns",
      "title": "Make room for play.",
      "eyebrow": "01 / THE BRAND",
      "intro": "Hoydich Play makes characterful objects that invite people to invent an afternoon. SIGNALSAURS is the first world: familiar dinosaur energy, original robot form, and an optimistic future you can hold.",
      "cols": [
        [
          "A company that can grow",
          "Build a house of original play properties under Hoydich Enterprises. Reuse the discipline of good character design, dependable products and audience trust across future lines. Start with one hero that earns its place in a home."
        ],
        [
          "A point of view",
          "The 1980s imagined a future with buttons, color, creatures and personality. Bring that optimism into a present-day object with clear controls, understandable behavior and a useful offline life."
        ],
        [
          "A standard for the first toy",
          "Expression should be legible. A first mission should be satisfying. A parent should understand the product. A collector should want to pick it up. These are design goals to test, not claims already demonstrated."
        ]
      ]
    },
    {
      "kind": "architecture",
      "title": "A house, a world, a character.",
      "eyebrow": "02 / BRAND ARCHITECTURE"
    },
    {
      "kind": "refs",
      "title": "The starting point is yours.",
      "eyebrow": "03 / REFERENCE ANALYSIS"
    },
    {
      "kind": "fullimage",
      "title": "Daylight laboratory.",
      "eyebrow": "04 / MOOD BOARD A",
      "image": "01-signalsaurs-moodboard.png",
      "caption": "Warm bone plastics / signal colors / field notes / daylight / tactile controls. Generated concept visualization; mechanisms, materials and markings require development."
    },
    {
      "kind": "fullimage",
      "title": "After hours.",
      "eyebrow": "05 / MOOD BOARD B",
      "image": "04-after-hours-moodboard.png",
      "caption": "Adult collector finish study. Same proposed ROOK platform, graphite color treatment. Extra paint or material changes require their own cost and safety review."
    },
    {
      "kind": "marks",
      "title": "A clear maker signature.",
      "eyebrow": "06 / THE MARK"
    },
    {
      "kind": "palette",
      "title": "Colors that feel like controls.",
      "eyebrow": "07 / COLOR SYSTEM"
    },
    {
      "kind": "type",
      "title": "Big type. Small field notes.",
      "eyebrow": "08 / TYPOGRAPHY"
    },
    {
      "kind": "layout",
      "title": "Give the creature room.",
      "eyebrow": "09 / GRAPHIC GRAMMAR"
    },
    {
      "kind": "columns",
      "title": "One creature. Two reasons to care.",
      "eyebrow": "10 / AUDIENCE",
      "intro": "Families and collectors lead together. Use a shared hardware platform with distinct creative and separate validation cohorts.",
      "cols": [
        [
          "Families / ages 8-12 as a design brief",
          "Lead with short physical missions and the pleasure of making a scene together. Show the player setting it up and starting it. Explain sound, power, connectivity, privacy and service. Professional age grading still follows the real product."
        ],
        [
          "Adult collectors / play and display",
          "Lead with sculpture, finish, graphics and expression. Photograph the toy as a designed object with a real behavior demonstration. A collector package changes presentation; it does not establish a different safety classification."
        ],
        [
          "Shared truth",
          "ROOK is planned as a planted tabletop robot with two expressive motor axes. It does not walk, see or listen. An optional adult AI mission planner is a separate proposed feature, dependent on legal classification and working implementation."
        ]
      ]
    },
    {
      "kind": "columns",
      "title": "Meet ROOK / REX-01.",
      "eyebrow": "11 / CHARACTER BIBLE",
      "intro": "Curious. Earnest. Slightly overprepared. ROOK approaches every small mission as an important expedition. Personality comes from gesture, rhythm and authored creature sounds.",
      "cols": [
        [
          "Recognition cues",
          "A single warm amber visor; broad stable feet; cream or graphite shell; cobalt panel; orange and yellow accents; a compact friendly tyrannosaur silhouette. Keep facial expression readable with a limited vocabulary."
        ],
        [
          "Behavior direction",
          "A small head turn means curiosity. A short nod means ready. A repeated sound pattern is a signal the player can recognize. These are choreography proposals; no inference of feelings, emotional understanding or sentience belongs in the copy."
        ],
        [
          "World expansion",
          "TRACK-02: a future ground explorer. SKY-03: a future aerial-themed creature, with no flight promise. New bodies and mechanisms need separate budgets. The first commercial program covers ROOK alone."
        ]
      ]
    },
    {
      "kind": "fullimage",
      "title": "A box from an optimistic future.",
      "eyebrow": "12 / PACKAGING CONCEPT",
      "image": "02-packaging-concept.png",
      "caption": "Concept packaging and materials. No dieline, dimensions, compliance artwork, validated pack-out or production samples exist. Mission-card graphics are illustrative."
    },
    {
      "kind": "columns",
      "title": "Every panel has a job.",
      "eyebrow": "13 / PACKAGING RULES",
      "intro": "Use one strong character portrait and a legible maker/world/model hierarchy. Packaging should explain the actual toy and help it arrive intact.",
      "cols": [
        [
          "Front / invite",
          "HOYDICH PLAY at the top; SIGNALSAURS as the world; ROOK / REX-01 as the specific product. One physical action scene. Age grading and required marks follow professional review, with no invented badges or certifications."
        ],
        [
          "Back / demonstrate",
          "Three images of genuine supported behavior, a concise contents list, power and connectivity facts, and a clear service explanation. Reserve a compliance zone for traceability, importer details, warnings and validated claim conditions."
        ],
        [
          "Inside / begin",
          "Paper field guide, a simple first mission and an obvious start/stop instruction. Validate protective geometry, pack-out time, shipping performance and carton volume. Avoid a special finish or extra insert that has no measured purpose."
        ]
      ]
    },
    {
      "kind": "ad",
      "title": "Small robot. Big afternoon.",
      "eyebrow": "14 / FAMILY CAMPAIGN",
      "image": "05-family-social-ad.png",
      "caption": "Family creative for adult buyers. Caption draft: \"Meet ROOK, the first Signalsaur concept from Hoydich Play. We are developing a physical toy for inventive afternoons. Follow the build.\" Research-stage CTA only; no public page or offer is live."
    },
    {
      "kind": "ad",
      "title": "Grow up. Keep playing.",
      "eyebrow": "15 / COLLECTOR CAMPAIGN",
      "image": "06-collector-social-ad.png",
      "caption": "Collector creative for adult buyers. Caption draft: \"A familiar future, in a new form. Explore the ROOK / REX-01 color study from Hoydich Play.\" Label all render-based placements as concept work; do not imply limited stock or production availability."
    },
    {
      "kind": "copy",
      "title": "The voice is curious and direct.",
      "eyebrow": "16 / VOICE & COPY"
    },
    {
      "kind": "story",
      "title": "A 30-second invitation.",
      "eyebrow": "17 / FILM STORYBOARD"
    },
    {
      "kind": "columns",
      "title": "The brand has to survive ownership.",
      "eyebrow": "18 / SERVICE & TRUST",
      "intro": "The service experience should use the same clarity as the box. A finished brand includes setup, repair, data choices and the day an optional online service ends.",
      "cols": [
        [
          "Setup language",
          "\"Start here. Choose a mission. Press play.\" Use physical controls first. Show the genuine power, volume, pairing and stop behavior, and explain when an adult phone is useful."
        ],
        [
          "AI language after approval",
          "Describe the exact supported function: an adult-controlled tool that proposes bounded missions. No open child conversation, relationship memory, emotional claims or unlimited capabilities. Until built and legally classified, use concept language."
        ],
        [
          "Repair and service language",
          "Use plain guidance, batch IDs and a reachable support route. Promise only funded support terms. The proposed offline core must be demonstrated without internet, and any online service term, cap, closure and data deletion process must be explicit."
        ]
      ]
    },
    {
      "kind": "columns",
      "title": "From concept to a real shelf.",
      "eyebrow": "19 / BRAND RELEASE CHECK",
      "intro": "This package establishes a direction and a practical research program. The next stage replaces attractive assumptions with working evidence.",
      "cols": [
        [
          "Before public brand adoption",
          "Clear names, marks, character designs and artwork rights. Finalize the vector identity and licensed type. The generated image lettering is exploratory; the supplied editable SVG mark is the reproducible interim master."
        ],
        [
          "Before advertising features",
          "Have a working product, valid claim evidence, legal classification, intended age assessment and a funded service plan. Replace renders with actual demonstrations wherever capability is implied."
        ],
        [
          "Before retail production",
          "Complete lab and radio requirements, qualification, factory acceptance, final packaging, support readiness and costed inventory. The strategy book and editable workbook define the commercial gates. No supplier, institution or retailer is a confirmed partner."
        ]
      ]
    }
  ]
}