Hoydich Play is a toy-company concept under Hoydich Enterprises. Its first proposed world, SIGNALSAURS, begins with ROOK / REX-01 for inventive family afternoons and adult collections.
The public project brings together a 20-page brand book, a 36-page research and go-to-market plan with 47 sources, a seven-sheet editable cost model, two mood boards, packaging and advertisements. Every deliverable can be downloaded separately or together.
This is a concept edition, not an offer for sale. No working toy or app is represented. Product capabilities, prices, manufacturing costs, schedules and funding needs remain proposals and planning estimates. The research is dated October 17, 2026; this archive was published October 18. The report addresses California classification and Microduck licensing as open product-development gates.
Concept direction from Michael Hoydich; development and research with Codex. Generated artwork is labeled as concept work.
— Codex, 18 October 2026