{
  "edition": "2026-10-03",
  "human": "https://pointcast.xyz/ues/coffee",
  "atlas": {
    "editionDate": "2026-10-03",
    "title": "University of El Segundo Coffee Atlas — first edition source set",
    "center": {
      "name": "El Segundo City Hall",
      "address": "350 Main St, El Segundo, CA 90245",
      "latitude": 33.91992025096,
      "longitude": -118.415864992665,
      "coordinateMethod": "Census address interpolation confirmed by parent; approximate address point, not rooftop precision"
    },
    "radiusMiles": 25,
    "distanceMethod": "WGS84 ellipsoid Vincenty inverse from the shared City Hall point, using approximate Census street-address interpolation or merchant-linked directions destination points as specified in each record; 1 mile = 1609.344 meters.",
    "limitations": [
      "A selected first edition, not a census of coffee businesses within the radius.",
      "Official public pages were reviewed on 2026-10-03; website observations may be cached or differ from current counter service.",
      "Assortment examples are partial. Brand online catalogs do not establish local café stock or real-time availability.",
      "Coordinates are approximate public source address points: Census street-address interpolation or merchant-linked directions destinations as documented per record. They do not verify entrances, parking, or accessible routes.",
      "Physical accessibility, municipal business licenses, and facility health inspection outcomes were not independently verified.",
      "No company sales, revenue, profit, endorsements, or private customer data are inferred."
    ],
    "records": [
      {
        "id": "blue-butterfly-main",
        "name": "Blue Butterfly Coffee — Main Street",
        "brand": "Blue Butterfly Coffee",
        "area": "El Segundo",
        "address": "351 Main St, El Segundo, CA 90245",
        "type": "café",
        "summary": "A Main Street café serving coffee roasted by its sister company, Smoky Hollow.",
        "assortment": [
          "Espresso using Smoky Hollow Lost Wallet blend",
          "Flat white",
          "Cortado",
          "24-hour batch cold brew",
          "Matcha tea latte",
          "Breakfast burrito"
        ],
        "tags": [
          "espresso",
          "cold brew",
          "matcha",
          "food",
          "local roasting"
        ],
        "brewMethods": [
          "espresso",
          "drip",
          "cold brew"
        ],
        "assortmentScope": "Location-specific official menu; selected examples only.",
        "menuUrl": "https://order.dripos.com/Blue-Butterfly-Coffee-Co-+-Main-St",
        "beansUrl": "https://www.smokyhollowcoffee.com/collections/retail-bags",
        "sources": [
          {
            "label": "Official Main Street menu",
            "url": "https://order.dripos.com/Blue-Butterfly-Coffee-Co-+-Main-St",
            "evidence": "Address visible in More Info. Menu lists Lost Wallet espresso, flat white, cortado, cold brew, matcha, and breakfast items.",
            "scope": "Official ordering interface, read directly in browser",
            "accessed": "2026-10-03",
            "title": "Official Main Street menu",
            "note": "Address visible in More Info. Menu lists Lost Wallet espresso, flat white, cortado, cold brew, matcha, and breakfast items."
          },
          {
            "label": "Blue Butterfly coffee sourcing",
            "url": "https://bluebutterflycoffee.com/",
            "evidence": "Names Smoky Hollow as sister company and exclusive source of the café coffee.",
            "scope": "official business website",
            "accessed": "2026-10-03",
            "title": "Blue Butterfly coffee sourcing",
            "note": "Names Smoky Hollow as sister company and exclusive source of the café coffee."
          }
        ],
        "priceExamples": [
          {
            "item": "Espresso",
            "priceUsd": 3.5,
            "qualifier": "from; selected official menu price, not a final order quote"
          },
          {
            "item": "Latte",
            "priceUsd": 5.25,
            "qualifier": "from; selected official menu price, not a final order quote"
          }
        ],
        "latitude": 33.919920147512,
        "longitude": -118.416003083218,
        "lat": 33.919920147512,
        "lon": -118.416003083218,
        "distanceMiles": 0.007935,
        "bearingDegrees": 269.948553,
        "coordinatesApproximate": true,
        "coordinateProvenance": {
          "query": "351 Main St, El Segundo, CA 90245",
          "url": "https://geocoding.geo.census.gov/geocoder/locations/onelineaddress?address=351+Main+St%2C+El+Segundo%2C+CA+90245&benchmark=Public_AR_Current&format=json",
          "status": "matched",
          "matchedAddress": "351 MAIN ST, EL SEGUNDO, CA, 90245",
          "latitude": 33.919920147512,
          "longitude": -118.416003083218,
          "coordinateMethod": "US Census Public_AR_Current address interpolation; approximate street address point, not an entrance or rooftop",
          "distanceMiles": 0.007934556018350195,
          "initialBearingDegrees": 269.9485528171288,
          "tigerLine": {
            "side": "L",
            "tigerLineId": "141579892"
          },
          "directionalReview": "Official published street direction compared with geocoder match on 2026-10-03; no opposing N/S or E/W accepted."
        },
        "within25Miles": true,
        "updatedAt": "2026-10-03",
        "physicalAccessibility": "unknown — no official physical access details verified",
        "stockStatus": "not verified; dated partial assortment only",
        "licenseStatus": "not independently verified",
        "healthInspectionStatus": "not independently verified",
        "city": "El Segundo",
        "observedOn": "2026-10-03",
        "coordinateNote": "Approximate public source address point; not an entrance location.",
        "assortmentNote": "Location-specific official menu; selected examples only. Online brand catalogs do not establish local café stock.",
        "accessibility": "unknown — no official physical access details verified"
      },
      {
        "id": "smoky-hollow-sierra",
        "name": "Smoky Hollow Coffee — Sierra Street",
        "brand": "Smoky Hollow Coffee",
        "area": "El Segundo",
        "address": "118 Sierra St, El Segundo, CA 90245",
        "type": "roastery and café",
        "summary": "An El Segundo roastery with an open concept roasting space and an online retail bean catalog.",
        "assortment": [
          "Lost Wallet medium-dark blend",
          "Smoke Stack dark blend",
          "La Primera medium-dark",
          "Dekaf medium-dark",
          "Papua New Guinea medium-dark"
        ],
        "tags": [
          "roastery",
          "whole beans",
          "decaf",
          "single origin",
          "blends",
          "wholesale"
        ],
        "brewMethods": [],
        "assortmentScope": "Brand online retail catalog; café menu and physical stock were not verified.",
        "menuUrl": "https://order.dripos.com/Smoky-Hollow",
        "beansUrl": "https://www.smokyhollowcoffee.com/collections/retail-bags",
        "sources": [
          {
            "label": "Official roastery address",
            "url": "https://www.smokyhollowcoffee.com/",
            "evidence": "Invites visits to the roastery at 118 Sierra St in El Segundo; has a wholesale partner link.",
            "scope": "official business website",
            "accessed": "2026-10-03",
            "title": "Official roastery address",
            "note": "Invites visits to the roastery at 118 Sierra St in El Segundo; has a wholesale partner link."
          },
          {
            "label": "Official bean catalog",
            "url": "https://www.smokyhollowcoffee.com/collections/retail-bags",
            "evidence": "Lists Lost Wallet, Smoke Stack, La Primera, Dekaf, and Papua New Guinea with roast descriptions.",
            "scope": "official business website",
            "accessed": "2026-10-03",
            "title": "Official bean catalog",
            "note": "Lists Lost Wallet, Smoke Stack, La Primera, Dekaf, and Papua New Guinea with roast descriptions."
          }
        ],
        "latitude": 33.916685007598,
        "longitude": -118.408807434751,
        "lat": 33.916685007598,
        "lon": -118.408807434751,
        "distanceMiles": 0.46279,
        "bearingDegrees": 118.802567,
        "coordinatesApproximate": true,
        "coordinateProvenance": {
          "query": "118 Sierra St, El Segundo, CA 90245",
          "url": "https://geocoding.geo.census.gov/geocoder/locations/onelineaddress?address=118+Sierra+St%2C+El+Segundo%2C+CA+90245&benchmark=Public_AR_Current&format=json",
          "status": "matched",
          "matchedAddress": "118 SIERRA ST, EL SEGUNDO, CA, 90245",
          "latitude": 33.916685007598,
          "longitude": -118.408807434751,
          "coordinateMethod": "US Census Public_AR_Current address interpolation; approximate street address point, not an entrance or rooftop",
          "distanceMiles": 0.4627899612436931,
          "initialBearingDegrees": 118.80256669287373,
          "tigerLine": {
            "side": "R",
            "tigerLineId": "141580556"
          },
          "directionalReview": "Official published street direction compared with geocoder match on 2026-10-03; no opposing N/S or E/W accepted."
        },
        "within25Miles": true,
        "updatedAt": "2026-10-03",
        "physicalAccessibility": "unknown — no official physical access details verified",
        "stockStatus": "not verified; dated partial assortment only",
        "licenseStatus": "not independently verified",
        "healthInspectionStatus": "not independently verified",
        "city": "El Segundo",
        "observedOn": "2026-10-03",
        "coordinateNote": "Approximate public source address point; not an entrance location.",
        "assortmentNote": "Brand online retail catalog; café menu and physical stock were not verified. Online brand catalogs do not establish local café stock.",
        "accessibility": "unknown — no official physical access details verified"
      },
      {
        "id": "offset-el-segundo",
        "name": "Offset Coffee — El Segundo",
        "brand": "Offset Coffee",
        "area": "El Segundo",
        "address": "150 S. PCH, El Segundo, CA 90245",
        "type": "café and roaster",
        "summary": "South Bay café brand whose official website says its coffee is roasted in El Segundo.",
        "assortment": [
          "Pacific Coast blend: Mexico washed and Kenya washed",
          "Counterbalance Half Caff",
          "Peru Decaf FTO Swiss Water Process",
          "Ethiopia Guji Gogogu Washed",
          "Canned cold brew four-pack"
        ],
        "tags": [
          "roastery",
          "whole beans",
          "decaf",
          "single origin",
          "blends",
          "cold brew",
          "subscription",
          "wholesale"
        ],
        "brewMethods": [],
        "assortmentScope": "Brand online catalog; location-specific café menu and physical stock were not verified.",
        "menuUrl": "https://offset-coffee.square.site/",
        "beansUrl": "https://www.offsetcoffee.com/collections/all",
        "sources": [
          {
            "label": "Official locations",
            "url": "https://www.offsetcoffee.com/pages/locations",
            "evidence": "Lists El Segundo at 150 S. PCH.",
            "scope": "official business website",
            "accessed": "2026-10-03",
            "title": "Official locations",
            "note": "Lists El Segundo at 150 S. PCH."
          },
          {
            "label": "Official roasting description",
            "url": "https://www.offsetcoffee.com/",
            "evidence": "Says coffee is roasted in El Segundo; describes seasonal products and mobile pop-ups.",
            "scope": "official business website",
            "accessed": "2026-10-03",
            "title": "Official roasting description",
            "note": "Says coffee is roasted in El Segundo; describes seasonal products and mobile pop-ups."
          },
          {
            "label": "Official catalog",
            "url": "https://www.offsetcoffee.com/collections/all",
            "evidence": "Lists selected blends, decaf, single origins, cold brew, and subscriptions.",
            "scope": "official business website",
            "accessed": "2026-10-03",
            "title": "Official catalog",
            "note": "Lists selected blends, decaf, single origins, cold brew, and subscriptions."
          },
          {
            "label": "Pacific Coast details",
            "url": "https://www.offsetcoffee.com/products/pacific-coast-colombia-washed-guatemala-washed",
            "evidence": "Current title and description state Mexico washed / Kenya washed; whole bean and ground choices, 10 oz and 5 lb sizes. URL slug retains an older formulation.",
            "scope": "official business website",
            "accessed": "2026-10-03",
            "title": "Pacific Coast details",
            "note": "Current title and description state Mexico washed / Kenya washed; whole bean and ground choices, 10 oz and 5 lb sizes. URL slug retains an older formulation."
          }
        ],
        "latitude": 33.915248453054,
        "longitude": -118.39588661529,
        "lat": 33.915248453054,
        "lon": -118.39588661529,
        "distanceMiles": 1.192273,
        "bearingDegrees": 105.662724,
        "coordinatesApproximate": true,
        "coordinateProvenance": {
          "query": "150 S Sepulveda Blvd, El Segundo, CA 90245",
          "url": "https://geocoding.geo.census.gov/geocoder/locations/onelineaddress?address=150+S+Sepulveda+Blvd%2C+El+Segundo%2C+CA+90245&benchmark=Public_AR_Current&format=json",
          "status": "matched",
          "matchedAddress": "150 S SEPULVEDA BLVD, EL SEGUNDO, CA, 90245",
          "latitude": 33.915248453054,
          "longitude": -118.39588661529,
          "coordinateMethod": "US Census Public_AR_Current address interpolation, using legacy Sepulveda street-name query for official 150 S PCH address; approximate address point, not an entrance or rooftop",
          "coordinateCaveat": "The published PCH address did not match Census directly; the Sepulveda street-name query matched. Treat this point as an approximate legacy-address match.",
          "distanceMiles": 1.1922733386372382,
          "initialBearingDegrees": 105.66272357669799,
          "tigerLine": {
            "side": "L",
            "tigerLineId": "142844868"
          },
          "directionalReview": "Official published street direction compared with geocoder match on 2026-10-03; no opposing N/S or E/W accepted."
        },
        "within25Miles": true,
        "updatedAt": "2026-10-03",
        "physicalAccessibility": "unknown — no official physical access details verified",
        "stockStatus": "not verified; dated partial assortment only",
        "licenseStatus": "not independently verified",
        "healthInspectionStatus": "not independently verified",
        "city": "El Segundo",
        "observedOn": "2026-10-03",
        "coordinateNote": "Approximate public source address point; not an entrance location. The published PCH address did not match Census directly; the Sepulveda street-name query matched. Treat this point as an approximate legacy-address match.",
        "assortmentNote": "Brand online catalog; location-specific café menu and physical stock were not verified. Online brand catalogs do not establish local café stock.",
        "accessibility": "unknown — no official physical access details verified"
      },
      {
        "id": "two-guns-mid-manhattan",
        "name": "Two Guns Espresso — Mid Manhattan",
        "brand": "Two Guns Espresso",
        "area": "Manhattan Beach / South Bay",
        "address": "875 Manhattan Beach Blvd, Manhattan Beach, CA 90266",
        "type": "café and coffee brand",
        "summary": "A South Bay coffee brand with a whole-bean catalog and a monthly Double-Shot Club.",
        "assortment": [
          "Espresso blend",
          "Coast",
          "Pier",
          "Beach",
          "City",
          "Decaf"
        ],
        "tags": [
          "whole beans",
          "decaf",
          "blends",
          "subscription"
        ],
        "brewMethods": [],
        "assortmentScope": "Brand whole-bean catalog; location-specific café menu and physical stock were not verified.",
        "menuUrl": "https://twogunsespresso.com/",
        "beansUrl": "https://twogunsespresso.com/",
        "sources": [
          {
            "label": "Official locations and whole beans",
            "url": "https://twogunsespresso.com/",
            "evidence": "Lists Mid Manhattan at 875 Manhattan Beach Blvd, six named bean examples, and the Double-Shot Club.",
            "scope": "official business website",
            "accessed": "2026-10-03",
            "title": "Official locations and whole beans",
            "note": "Lists Mid Manhattan at 875 Manhattan Beach Blvd, six named bean examples, and the Double-Shot Club."
          }
        ],
        "latitude": 33.887436160191,
        "longitude": -118.400844926863,
        "lat": 33.887436160191,
        "lon": -118.400844926863,
        "distanceMiles": 2.399538,
        "bearingDegrees": 158.911764,
        "coordinatesApproximate": true,
        "coordinateProvenance": {
          "query": "875 Manhattan Beach Blvd, Manhattan Beach, CA 90266",
          "url": "https://geocoding.geo.census.gov/geocoder/locations/onelineaddress?address=875+Manhattan+Beach+Blvd%2C+Manhattan+Beach%2C+CA+90266&benchmark=Public_AR_Current&format=json",
          "status": "matched",
          "matchedAddress": "875 MANHATTAN BEACH BLVD, MANHATTAN BEACH, CA, 90266",
          "latitude": 33.887436160191,
          "longitude": -118.400844926863,
          "coordinateMethod": "US Census Public_AR_Current address interpolation; approximate street address point, not an entrance or rooftop",
          "distanceMiles": 2.399537648567972,
          "initialBearingDegrees": 158.9117638126294,
          "tigerLine": {
            "side": "L",
            "tigerLineId": "141582371"
          },
          "directionalReview": "Official published street direction compared with geocoder match on 2026-10-03; no opposing N/S or E/W accepted."
        },
        "within25Miles": true,
        "updatedAt": "2026-10-03",
        "physicalAccessibility": "unknown — no official physical access details verified",
        "stockStatus": "not verified; dated partial assortment only",
        "licenseStatus": "not independently verified",
        "healthInspectionStatus": "not independently verified",
        "city": "Manhattan Beach / South Bay",
        "observedOn": "2026-10-03",
        "coordinateNote": "Approximate public source address point; not an entrance location.",
        "assortmentNote": "Brand whole-bean catalog; location-specific café menu and physical stock were not verified. Online brand catalogs do not establish local café stock.",
        "accessibility": "unknown — no official physical access details verified"
      },
      {
        "id": "caffe-luxxe-manhattan",
        "name": "Caffe Luxxe — Manhattan Beach",
        "brand": "Caffe Luxxe",
        "area": "Manhattan Beach / South Bay",
        "address": "904 Manhattan Ave, Manhattan Beach, CA 90266",
        "type": "café and roaster",
        "summary": "A café with an Italian-style espresso drink gallery and whole-bean retail offerings.",
        "assortment": [
          "Espresso",
          "Marocchino",
          "Gibraltar / cortado",
          "Cappuccino",
          "Cold brew",
          "Montenero Classico whole beans"
        ],
        "tags": [
          "espresso",
          "cold brew",
          "whole beans",
          "blends",
          "subscription",
          "wholesale"
        ],
        "brewMethods": [
          "espresso",
          "cold brew"
        ],
        "assortmentScope": "Official brand café drink gallery and online bean catalog; physical stock was not verified.",
        "menuUrl": "https://www.caffeluxxe.com/pages/drink-gallery",
        "beansUrl": "https://www.caffeluxxe.com/products/montenero",
        "sources": [
          {
            "label": "Official caffes",
            "url": "https://www.caffeluxxe.com/pages/our-caffes",
            "evidence": "Lists Manhattan Beach at 904 Manhattan Ave.",
            "scope": "official business website",
            "accessed": "2026-10-03",
            "title": "Official caffes",
            "note": "Lists Manhattan Beach at 904 Manhattan Ave."
          },
          {
            "label": "Official drinks",
            "url": "https://www.caffeluxxe.com/pages/drink-gallery",
            "evidence": "Lists classic drinks made at its cafés, including espresso, Marocchino, Gibraltar, cappuccino, and cold brew.",
            "scope": "official business website",
            "accessed": "2026-10-03",
            "title": "Official drinks",
            "note": "Lists classic drinks made at its cafés, including espresso, Marocchino, Gibraltar, cappuccino, and cold brew."
          },
          {
            "label": "Montenero Classico",
            "url": "https://www.caffeluxxe.com/products/montenero",
            "evidence": "Identifies the product as whole bean, 12 oz and 2 lb options, with subscription option.",
            "scope": "official business website",
            "accessed": "2026-10-03",
            "title": "Montenero Classico",
            "note": "Identifies the product as whole bean, 12 oz and 2 lb options, with subscription option."
          },
          {
            "label": "Official Manhattan Beach directions",
            "url": "https://www.google.com/maps/dir//904+Manhattan+Avenue,+Manhattan+Beach,+CA+90266/@33.8831439,-118.4507326,13z/data=!4m8!4m7!1m0!1m5!1m1!1s0x80c2b3ecb2e304bf:0x180786dcd2aa4468!2m2!1d-118.4095328!2d33.8830795?entry=ttu",
            "evidence": "Merchant directions link for 904 Manhattan Ave uses destination 33.8830795, -118.4095328, corroborating the approximate Census segment.",
            "scope": "Merchant-linked Google Maps destination",
            "accessed": "2026-10-03",
            "title": "Official Manhattan Beach directions",
            "note": "Merchant directions link for 904 Manhattan Ave uses destination 33.8830795, -118.4095328, corroborating the approximate Census segment."
          }
        ],
        "latitude": 33.883043597983,
        "longitude": -118.409729769157,
        "lat": 33.883043597983,
        "lon": -118.409729769157,
        "distanceMiles": 2.565986,
        "bearingDegrees": 172.100109,
        "coordinatesApproximate": true,
        "coordinateProvenance": {
          "query": "904 Manhattan Ave, Manhattan Beach, CA 90266",
          "url": "https://geocoding.geo.census.gov/geocoder/locations/onelineaddress?address=904+Manhattan+Ave%2C+Manhattan+Beach%2C+CA+90266&benchmark=Public_AR_Current&format=json",
          "status": "matched",
          "matchedAddress": "904 N MANHATTAN AVE, MANHATTAN BEACH, CA, 90266",
          "latitude": 33.883043597983,
          "longitude": -118.409729769157,
          "coordinateMethod": "US Census Public_AR_Current address interpolation; approximate street address point, not an entrance or rooftop",
          "distanceMiles": 2.565986153966829,
          "initialBearingDegrees": 172.10010869595783,
          "tigerLine": {
            "side": "R",
            "tigerLineId": "141581577"
          },
          "directionalReview": "Official address omits N/S; Census adds N. Merchant-linked directions destination at 33.8830795, -118.4095328 corroborates this street segment (about 19 m from the Census interpolation point). No opposing official direction."
        },
        "within25Miles": true,
        "updatedAt": "2026-10-03",
        "physicalAccessibility": "unknown — no official physical access details verified",
        "stockStatus": "not verified; dated partial assortment only",
        "licenseStatus": "not independently verified",
        "healthInspectionStatus": "not independently verified",
        "city": "Manhattan Beach / South Bay",
        "observedOn": "2026-10-03",
        "coordinateNote": "Approximate public source address point; not an entrance location.",
        "assortmentNote": "Official brand café drink gallery and online bean catalog; physical stock was not verified. Online brand catalogs do not establish local café stock.",
        "accessibility": "unknown — no official physical access details verified"
      },
      {
        "id": "boy-bear-redondo",
        "name": "The Boy & The Bear — Black Store",
        "brand": "The Boy & The Bear",
        "area": "Redondo Beach / South Bay",
        "address": "350 N. Pacific Coast Hwy, Redondo Beach, CA 90277",
        "type": "café and roaster",
        "summary": "A Redondo Beach café from a roaster whose catalog focuses on Colombian coffees alongside other origins.",
        "assortment": [
          "Dynamic Espresso regional blend",
          "Coro-Cora regional blend",
          "Primavera Decaf single origin",
          "Emerald Series La Cristalina",
          "Nordic Lights cold brew"
        ],
        "tags": [
          "whole beans",
          "decaf",
          "single origin",
          "blends",
          "cold brew",
          "subscription",
          "wholesale",
          "outdoor seating",
          "wifi"
        ],
        "brewMethods": [],
        "assortmentScope": "Brand online catalog; location-specific café menu and physical stock were not verified.",
        "menuUrl": "https://theboyandthebear-pickup.square.site/",
        "beansUrl": "https://theboyandthebear.com/",
        "amenities": {
          "outdoorSeating": "officially listed",
          "wifi": "officially listed",
          "parking": "street parking officially listed"
        },
        "sources": [
          {
            "label": "Official Black Store",
            "url": "https://theboyandthebear.com/pages/the-black-store",
            "evidence": "Confirms address; lists outdoor seating, Wi-Fi, and street parking.",
            "scope": "official business website",
            "accessed": "2026-10-03",
            "title": "Official Black Store",
            "note": "Confirms address; lists outdoor seating, Wi-Fi, and street parking."
          },
          {
            "label": "Official catalog and models",
            "url": "https://theboyandthebear.com/",
            "evidence": "Lists selected beans and cold brew, monthly subscription program, and wholesale link.",
            "scope": "official business website",
            "accessed": "2026-10-03",
            "title": "Official catalog and models",
            "note": "Lists selected beans and cold brew, monthly subscription program, and wholesale link."
          },
          {
            "label": "Official merchant directions destination",
            "url": "https://www.google.com/maps/dir//350+N+Pacific+Coast+Hwy,+Redondo+Beach,+CA+90277,+USA/@33.8475061,-118.3866962,16z/data=!4m8!4m7!1m0!1m5!1m1!1s0x80c2b4a1fbe7fc39:0xb7a497e72694f7ad!2m2!1d-118.3875327!2d33.8471144?hl=en-US",
            "evidence": "Linked by Get Directions on the official Black Store page. Destination encodes 350 N Pacific Coast Hwy and the latitude / longitude 33.8471144, -118.3875327.",
            "scope": "Merchant-linked Google Maps destination",
            "accessed": "2026-10-03",
            "title": "Official merchant directions destination",
            "note": "Linked by Get Directions on the official Black Store page. Destination encodes 350 N Pacific Coast Hwy and the latitude / longitude 33.8471144, -118.3875327."
          }
        ],
        "latitude": 33.8471144,
        "longitude": -118.3875327,
        "lat": 33.8471144,
        "lon": -118.3875327,
        "distanceMiles": 5.275654,
        "bearingDegrees": 162.010689,
        "coordinatesApproximate": true,
        "coordinateProvenance": {
          "url": "https://www.google.com/maps/dir//350+N+Pacific+Coast+Hwy,+Redondo+Beach,+CA+90277,+USA/@33.8475061,-118.3866962,16z/data=!4m8!4m7!1m0!1m5!1m1!1s0x80c2b4a1fbe7fc39:0xb7a497e72694f7ad!2m2!1d-118.3875327!2d33.8471144?hl=en-US",
          "status": "official-directions-point",
          "publishedAddress": "350 N. Pacific Coast Hwy, Redondo Beach, CA 90277",
          "latitude": 33.8471144,
          "longitude": -118.3875327,
          "coordinateMethod": "Approximate merchant directions destination point from the official Black Store Get Directions link; destination coordinates !1d / !2d, not the map viewport center.",
          "distanceMiles": 5.275653731419978,
          "initialBearingDegrees": 162.0106889288072,
          "rejectedCensusMatch": {
            "query": "350 N Pacific Coast Hwy, Redondo Beach, CA 90277",
            "url": "https://geocoding.geo.census.gov/geocoder/locations/onelineaddress?address=350+N+Pacific+Coast+Hwy%2C+Redondo+Beach%2C+CA+90277&benchmark=Public_AR_Current&format=json",
            "matchedAddress": "350 S PACIFIC COAST HWY, REDONDO BEACH, CA, 90277",
            "reason": "Census returned 350 S PACIFIC COAST HWY for the official 350 N address. Directional mismatch rejected; the South point is not used."
          },
          "reviewedAt": "2026-10-03",
          "directionalReview": "Official published street direction compared with geocoder match on 2026-10-03; no opposing N/S or E/W accepted."
        },
        "within25Miles": true,
        "updatedAt": "2026-10-03",
        "physicalAccessibility": "unknown — no official physical access details verified",
        "stockStatus": "not verified; dated partial assortment only",
        "licenseStatus": "not independently verified",
        "healthInspectionStatus": "not independently verified",
        "city": "Redondo Beach / South Bay",
        "observedOn": "2026-10-03",
        "coordinateNote": "Approximate public source address point; not an entrance location.",
        "assortmentNote": "Brand online catalog; location-specific café menu and physical stock were not verified. Online brand catalogs do not establish local café stock.",
        "accessibility": "unknown — no official physical access details verified"
      },
      {
        "id": "alanas-mar-vista",
        "name": "Alana’s Coffee Roasters — Mar Vista",
        "brand": "Alana’s Coffee Roasters",
        "area": "Mar Vista / Westside",
        "address": "12511 Venice Blvd, Los Angeles, CA 90066",
        "type": "café and roaster",
        "summary": "A Mar Vista roaster and café with subscription and wholesale programs on its official store.",
        "assortment": [
          "Yabitu Koba / Ethiopia — homepage release feature"
        ],
        "tags": [
          "single origin",
          "subscription",
          "wholesale"
        ],
        "brewMethods": [],
        "assortmentScope": "Homepage feature only. The coffee collection returned no products during this source review; menu, active bean range, and physical stock remain unverified.",
        "menuUrl": null,
        "beansUrl": "https://shop.alanascoffeeroasters.com/collections/frontpage",
        "sources": [
          {
            "label": "Official location and release feature",
            "url": "https://shop.alanascoffeeroasters.com/",
            "evidence": "Lists Mar Vista at 12511 Venice Blvd and features Yabitu Koba / Ethiopia; links subscriptions and wholesale.",
            "scope": "official business website",
            "accessed": "2026-10-03",
            "title": "Official location and release feature",
            "note": "Lists Mar Vista at 12511 Venice Blvd and features Yabitu Koba / Ethiopia; links subscriptions and wholesale."
          },
          {
            "label": "Catalog limitation",
            "url": "https://shop.alanascoffeeroasters.com/collections/frontpage",
            "evidence": "Coffee collection returned no products in the page text. This is a coverage limitation, not an assertion about shop inventory.",
            "scope": "official business website",
            "accessed": "2026-10-03",
            "title": "Catalog limitation",
            "note": "Coffee collection returned no products in the page text. This is a coverage limitation, not an assertion about shop inventory."
          }
        ],
        "latitude": 34.003243401037,
        "longitude": -118.434853481447,
        "lat": 34.003243401037,
        "lon": -118.434853481447,
        "distanceMiles": 5.845551,
        "bearingDegrees": 349.253371,
        "coordinatesApproximate": true,
        "coordinateProvenance": {
          "query": "12511 Venice Blvd, Los Angeles, CA 90066",
          "url": "https://geocoding.geo.census.gov/geocoder/locations/onelineaddress?address=12511+Venice+Blvd%2C+Los+Angeles%2C+CA+90066&benchmark=Public_AR_Current&format=json",
          "status": "matched",
          "matchedAddress": "12511 VENICE BLVD, LOS ANGELES, CA, 90066",
          "latitude": 34.003243401037,
          "longitude": -118.434853481447,
          "coordinateMethod": "US Census Public_AR_Current address interpolation; approximate street address point, not an entrance or rooftop",
          "distanceMiles": 5.845550627780991,
          "initialBearingDegrees": 349.25337115713035,
          "tigerLine": {
            "side": "R",
            "tigerLineId": "141570751"
          },
          "directionalReview": "Official published street direction compared with geocoder match on 2026-10-03; no opposing N/S or E/W accepted."
        },
        "within25Miles": true,
        "updatedAt": "2026-10-03",
        "physicalAccessibility": "unknown — no official physical access details verified",
        "stockStatus": "not verified; dated partial assortment only",
        "licenseStatus": "not independently verified",
        "healthInspectionStatus": "not independently verified",
        "city": "Mar Vista / Westside",
        "observedOn": "2026-10-03",
        "coordinateNote": "Approximate public source address point; not an entrance location.",
        "assortmentNote": "Homepage feature only. The coffee collection returned no products during this source review; menu, active bean range, and physical stock remain unverified. Online brand catalogs do not establish local café stock.",
        "accessibility": "unknown — no official physical access details verified"
      },
      {
        "id": "goodboybob-santa-monica",
        "name": "goodboybob — Santa Monica",
        "brand": "goodboybob",
        "area": "Santa Monica / Westside",
        "address": "2058 Broadway, Santa Monica, CA 90404",
        "type": "café and roaster",
        "summary": "An art-oriented coffee brand offering cafés, retail coffee, subscriptions, and wholesale.",
        "assortment": [
          "Pour-over coffee",
          "House Blend",
          "Marine Layer Dark Roast",
          "Decaf Blend",
          "Nicaragua Las Hermanas",
          "Single-Origin Coffee Subscription"
        ],
        "tags": [
          "pour over",
          "whole beans",
          "decaf",
          "single origin",
          "blends",
          "subscription",
          "wholesale"
        ],
        "brewMethods": [
          "pour over"
        ],
        "assortmentScope": "Pour-over availability is stated for its Southern California cafés. Named beans are from the brand online catalog; physical stock was not verified.",
        "menuUrl": "https://www.ordergoodboybob.com/s/order?location=11ee7b303130d4ecb0f83cecef6dbae2",
        "beansUrl": "https://goodboybob.com/collections/2025-coffee",
        "sources": [
          {
            "label": "Official location and café brewing",
            "url": "https://goodboybob.com/",
            "evidence": "Lists Santa Monica at 2058 Broadway and explicitly describes pour-over at its Southern California locations.",
            "scope": "official business website",
            "accessed": "2026-10-03",
            "title": "Official location and café brewing",
            "note": "Lists Santa Monica at 2058 Broadway and explicitly describes pour-over at its Southern California locations."
          },
          {
            "label": "Official coffee catalog",
            "url": "https://goodboybob.com/collections/2025-coffee",
            "evidence": "Lists selected blends, single-origin beans, and subscription products.",
            "scope": "official business website",
            "accessed": "2026-10-03",
            "title": "Official coffee catalog",
            "note": "Lists selected blends, single-origin beans, and subscription products."
          }
        ],
        "latitude": 34.027877547223,
        "longitude": -118.477657473057,
        "lat": 34.027877547223,
        "lon": -118.477657473057,
        "distanceMiles": 8.24355,
        "bearingDegrees": 334.522212,
        "coordinatesApproximate": true,
        "coordinateProvenance": {
          "query": "2058 Broadway, Santa Monica, CA 90404",
          "url": "https://geocoding.geo.census.gov/geocoder/locations/onelineaddress?address=2058+Broadway%2C+Santa+Monica%2C+CA+90404&benchmark=Public_AR_Current&format=json",
          "status": "matched",
          "matchedAddress": "2058 BROADWAY, SANTA MONICA, CA, 90404",
          "latitude": 34.027877547223,
          "longitude": -118.477657473057,
          "coordinateMethod": "US Census Public_AR_Current address interpolation; approximate street address point, not an entrance or rooftop",
          "distanceMiles": 8.24355029990657,
          "initialBearingDegrees": 334.5222120026606,
          "tigerLine": {
            "side": "R",
            "tigerLineId": "241239427"
          },
          "directionalReview": "Official published street direction compared with geocoder match on 2026-10-03; no opposing N/S or E/W accepted."
        },
        "within25Miles": true,
        "updatedAt": "2026-10-03",
        "physicalAccessibility": "unknown — no official physical access details verified",
        "stockStatus": "not verified; dated partial assortment only",
        "licenseStatus": "not independently verified",
        "healthInspectionStatus": "not independently verified",
        "city": "Santa Monica / Westside",
        "observedOn": "2026-10-03",
        "coordinateNote": "Approximate public source address point; not an entrance location.",
        "assortmentNote": "Pour-over availability is stated for its Southern California cafés. Named beans are from the brand online catalog; physical stock was not verified. Online brand catalogs do not establish local café stock.",
        "accessibility": "unknown — no official physical access details verified"
      },
      {
        "id": "offset-torrance",
        "name": "Offset Coffee — Torrance",
        "brand": "Offset Coffee",
        "area": "Torrance / South Bay",
        "address": "24416 Crenshaw Blvd, Torrance, CA 90505",
        "type": "café",
        "summary": "A South Bay branch of the El Segundo roasting brand.",
        "assortment": [
          "Pacific Coast blend",
          "Counterbalance Half Caff",
          "Peru Swiss Water decaf",
          "Bolivia Caranavi Rosita Catuai Anaerobic Natural",
          "Roaster’s Choice Single Origin Subscription"
        ],
        "tags": [
          "whole beans",
          "decaf",
          "single origin",
          "blends",
          "subscription",
          "wholesale"
        ],
        "brewMethods": [],
        "assortmentScope": "Shared brand online catalog; location-specific café menu and physical stock were not verified.",
        "menuUrl": "https://offset-coffee.square.site/",
        "beansUrl": "https://www.offsetcoffee.com/collections/all",
        "sources": [
          {
            "label": "Official locations",
            "url": "https://www.offsetcoffee.com/pages/locations",
            "evidence": "Lists Torrance at 24416 Crenshaw Blvd.",
            "scope": "official business website",
            "accessed": "2026-10-03",
            "title": "Official locations",
            "note": "Lists Torrance at 24416 Crenshaw Blvd."
          },
          {
            "label": "Official catalog",
            "url": "https://www.offsetcoffee.com/collections/all",
            "evidence": "Lists the named bean examples and single-origin subscription.",
            "scope": "official business website",
            "accessed": "2026-10-03",
            "title": "Official catalog",
            "note": "Lists the named bean examples and single-origin subscription."
          }
        ],
        "latitude": 33.804067922902,
        "longitude": -118.32785814457,
        "lat": 33.804067922902,
        "lon": -118.32785814457,
        "distanceMiles": 9.453206,
        "bearingDegrees": 147.611874,
        "coordinatesApproximate": true,
        "coordinateProvenance": {
          "query": "24416 Crenshaw Blvd, Torrance, CA 90505",
          "url": "https://geocoding.geo.census.gov/geocoder/locations/onelineaddress?address=24416+Crenshaw+Blvd%2C+Torrance%2C+CA+90505&benchmark=Public_AR_Current&format=json",
          "status": "matched",
          "matchedAddress": "24416 CRENSHAW BLVD, TORRANCE, CA, 90505",
          "latitude": 33.804067922902,
          "longitude": -118.32785814457,
          "coordinateMethod": "US Census Public_AR_Current address interpolation; approximate street address point, not an entrance or rooftop",
          "distanceMiles": 9.453206499709102,
          "initialBearingDegrees": 147.61187383851146,
          "tigerLine": {
            "side": "L",
            "tigerLineId": "638700154"
          },
          "directionalReview": "Official published street direction compared with geocoder match on 2026-10-03; no opposing N/S or E/W accepted."
        },
        "within25Miles": true,
        "updatedAt": "2026-10-03",
        "physicalAccessibility": "unknown — no official physical access details verified",
        "stockStatus": "not verified; dated partial assortment only",
        "licenseStatus": "not independently verified",
        "healthInspectionStatus": "not independently verified",
        "city": "Torrance / South Bay",
        "observedOn": "2026-10-03",
        "coordinateNote": "Approximate public source address point; not an entrance location.",
        "assortmentNote": "Shared brand online catalog; location-specific café menu and physical stock were not verified. Online brand catalogs do not establish local café stock.",
        "accessibility": "unknown — no official physical access details verified"
      },
      {
        "id": "verve-arts-district",
        "name": "Verve Coffee — Arts District",
        "brand": "Verve Coffee Roasters",
        "area": "Arts District / Central Los Angeles",
        "address": "500 Mateo St, Suite 102, Los Angeles, CA 90013",
        "type": "café and roaster",
        "summary": "An Arts District café with a location-specific menu spanning espresso, pour-over, draft coffee, food, and whole beans.",
        "assortment": [
          "Espresso",
          "Monthly single-origin pour-over",
          "Nitro Flash Brew",
          "Streetlevel blend whole beans",
          "Sermon blend whole beans",
          "Vancouver Decaf whole beans",
          "Breakfast burrito"
        ],
        "tags": [
          "espresso",
          "pour over",
          "flash brew",
          "whole beans",
          "decaf",
          "single origin",
          "blends",
          "food",
          "subscription",
          "wholesale"
        ],
        "brewMethods": [
          "espresso",
          "drip",
          "pour over",
          "flash brew"
        ],
        "assortmentScope": "Location-specific official menu; selected examples only, with no stock claims.",
        "menuUrl": "https://vervecoffeeroasters.toast.site/order/verve-coffee-roasters-mateo-street-arts-district-500-mateo-st",
        "beansUrl": "https://www.vervecoffee.com/collections/blends",
        "sources": [
          {
            "label": "Official locations",
            "url": "https://www.vervecoffee.com/pages/locations",
            "evidence": "Lists Arts District at 500 Mateo Street, Los Angeles, CA 90013.",
            "scope": "official business website",
            "accessed": "2026-10-03",
            "title": "Official locations",
            "note": "Lists Arts District at 500 Mateo Street, Los Angeles, CA 90013."
          },
          {
            "label": "Official Mateo menu",
            "url": "https://vervecoffeeroasters.toast.site/order/verve-coffee-roasters-mateo-street-arts-district-500-mateo-st",
            "evidence": "Confirms Suite 102 and the named drink, bean, and food examples.",
            "scope": "Official ordering menu linked from Verve website",
            "accessed": "2026-10-03",
            "title": "Official Mateo menu",
            "note": "Confirms Suite 102 and the named drink, bean, and food examples."
          }
        ],
        "priceExamples": [
          {
            "item": "Espresso",
            "priceUsd": 4.6,
            "qualifier": "listed menu price; not a final order quote"
          },
          {
            "item": "Latte",
            "priceUsd": 7.3,
            "qualifier": "listed menu price; not a final order quote"
          }
        ],
        "latitude": 34.041493065226,
        "longitude": -118.233006594397,
        "lat": 34.041493065226,
        "lon": -118.233006594397,
        "distanceMiles": 13.433141,
        "bearingDegrees": 51.356623,
        "coordinatesApproximate": true,
        "coordinateProvenance": {
          "query": "500 Mateo St, Los Angeles, CA 90013",
          "url": "https://geocoding.geo.census.gov/geocoder/locations/onelineaddress?address=500+Mateo+St%2C+Los+Angeles%2C+CA+90013&benchmark=Public_AR_Current&format=json",
          "status": "matched",
          "matchedAddress": "500 MATEO ST, LOS ANGELES, CA, 90013",
          "latitude": 34.041493065226,
          "longitude": -118.233006594397,
          "coordinateMethod": "US Census Public_AR_Current address interpolation; approximate street address point, not an entrance or rooftop",
          "distanceMiles": 13.433140756713303,
          "initialBearingDegrees": 51.35662298391183,
          "tigerLine": {
            "side": "L",
            "tigerLineId": "141620714"
          },
          "directionalReview": "Official published street direction compared with geocoder match on 2026-10-03; no opposing N/S or E/W accepted."
        },
        "within25Miles": true,
        "updatedAt": "2026-10-03",
        "physicalAccessibility": "unknown — no official physical access details verified",
        "stockStatus": "not verified; dated partial assortment only",
        "licenseStatus": "not independently verified",
        "healthInspectionStatus": "not independently verified",
        "city": "Arts District / Central Los Angeles",
        "observedOn": "2026-10-03",
        "coordinateNote": "Approximate public source address point; not an entrance location.",
        "assortmentNote": "Location-specific official menu; selected examples only, with no stock claims. Online brand catalogs do not establish local café stock.",
        "accessibility": "unknown — no official physical access details verified"
      },
      {
        "id": "maru-los-feliz",
        "name": "Maru Coffee — Los Feliz",
        "brand": "Maru Coffee",
        "area": "Los Feliz / Central Los Angeles",
        "address": "1936 Hillhurst Ave, Los Angeles, CA 90027",
        "type": "café and roaster",
        "summary": "A Los Feliz café from a Los Angeles roasting brand with an Ethiopian house blend and seasonal releases.",
        "assortment": [
          "Sanmi Blend — Ethiopian washed and natural components",
          "Panama Elida Estate seasonal release",
          "Colombia Yeison Tovar seasonal release",
          "Costa Rica Finca Los Angeles seasonal release"
        ],
        "tags": [
          "whole beans",
          "blends",
          "single origin",
          "subscription"
        ],
        "brewMethods": [],
        "assortmentScope": "Brand online catalog. Sanmi page says the blend has been served in its cafés since 2016; seasonal releases and café brew methods were not verified at this branch.",
        "menuUrl": null,
        "beansUrl": "https://www.marucoffee.com/",
        "brewGuideUrl": "https://www.marucoffee.com/blogs/notes/kalita",
        "sources": [
          {
            "label": "Official locations",
            "url": "https://www.marucoffee.com/pages/locations",
            "evidence": "Lists Los Feliz at 1936 Hillhurst Ave.",
            "scope": "official business website",
            "accessed": "2026-10-03",
            "title": "Official locations",
            "note": "Lists Los Feliz at 1936 Hillhurst Ave."
          },
          {
            "label": "Official catalog",
            "url": "https://www.marucoffee.com/",
            "evidence": "Lists Sanmi Blend and selected seasonal releases; links subscriptions and a Kalita brew guide.",
            "scope": "official business website",
            "accessed": "2026-10-03",
            "title": "Official catalog",
            "note": "Lists Sanmi Blend and selected seasonal releases; links subscriptions and a Kalita brew guide."
          },
          {
            "label": "Sanmi Blend details",
            "url": "https://www.marucoffee.com/products/san-mi-blend10",
            "evidence": "Describes washed and natural Ethiopian components, 10 oz size, roasting in Los Angeles, and service in its cafés since 2016.",
            "scope": "official business website",
            "accessed": "2026-10-03",
            "title": "Sanmi Blend details",
            "note": "Describes washed and natural Ethiopian components, 10 oz size, roasting in Los Angeles, and service in its cafés since 2016."
          }
        ],
        "latitude": 34.106473719855,
        "longitude": -118.287348714865,
        "lat": 34.106473719855,
        "lon": -118.287348714865,
        "distanceMiles": 14.82362,
        "bearingDegrees": 29.806007,
        "coordinatesApproximate": true,
        "coordinateProvenance": {
          "query": "1936 Hillhurst Ave, Los Angeles, CA 90027",
          "url": "https://geocoding.geo.census.gov/geocoder/locations/onelineaddress?address=1936+Hillhurst+Ave%2C+Los+Angeles%2C+CA+90027&benchmark=Public_AR_Current&format=json",
          "status": "matched",
          "matchedAddress": "1936 HILLHURST AVE, LOS ANGELES, CA, 90027",
          "latitude": 34.106473719855,
          "longitude": -118.287348714865,
          "coordinateMethod": "US Census Public_AR_Current address interpolation; approximate street address point, not an entrance or rooftop",
          "distanceMiles": 14.823620364429429,
          "initialBearingDegrees": 29.806007105877036,
          "tigerLine": {
            "side": "R",
            "tigerLineId": "141597579"
          },
          "directionalReview": "Official published street direction compared with geocoder match on 2026-10-03; no opposing N/S or E/W accepted."
        },
        "within25Miles": true,
        "updatedAt": "2026-10-03",
        "physicalAccessibility": "unknown — no official physical access details verified",
        "stockStatus": "not verified; dated partial assortment only",
        "licenseStatus": "not independently verified",
        "healthInspectionStatus": "not independently verified",
        "city": "Los Feliz / Central Los Angeles",
        "observedOn": "2026-10-03",
        "coordinateNote": "Approximate public source address point; not an entrance location.",
        "assortmentNote": "Brand online catalog. Sanmi page says the blend has been served in its cafés since 2016; seasonal releases and café brew methods were not verified at this branch. Online brand catalogs do not establish local café stock.",
        "accessibility": "unknown — no official physical access details verified"
      }
    ],
    "coordinateReview": {
      "date": "2026-10-03",
      "recordsReviewed": 11,
      "correction": "Boy & Bear Redondo Census South match rejected; replaced with official merchant directions North destination. Caffe Luxxe added North match corroborated by merchant directions. No other directional contradictions found."
    }
  },
  "economics": {
    "schema_version": 1,
    "title": "University of El Segundo — Coffee business studies, first edition",
    "observed_on": "2026-10-03",
    "prepared_by": "Codex delegated research",
    "research_scope": "Six official indicators covering El Segundo, the Los Angeles metropolitan area, California, U.S. retail coffee prices, and the global green-coffee market. This is a bounded source-backed teaching edition, not a local business census or shop revenue database.",
    "editorial_rules": [
      "Show the report period and observation date separately next to every statistic.",
      "Mark USDA production and consumption figures as forecasts. Do not present them as realized 2026/27 outcomes.",
      "Use merchant-owned published menus and product pages for assortment examples; availability is dated and partial.",
      "Company revenue, sales, inventory counts, margins, footfall, payroll and customer retention are unknown unless a public source specifically establishes them.",
      "Every numerical business model below is invented for teaching and is unrelated to any named shop.",
      "IndustryNext and University of El Segundo are editorial destinations, not a claim of accreditation, affiliation with a public university, or merchant endorsement.",
      "The café calculator uses the agreed $7 ticket, 180 daily transactions, 26 operating days, 30% variable costs and $19,000 fixed budget including labor and occupancy. Keep the calculator and displayed worked example synchronized."
    ],
    "sources": [
      {
        "id": "bls-us-coffee-202608",
        "publisher": "U.S. Bureau of Labor Statistics",
        "title": "CPI-U Table 2 — U.S. city average, August 2026",
        "url": "https://www.bls.gov/news.release/cpi.t02.htm",
        "publication_date": "2026-09-11",
        "publication_date_precision": "day",
        "report_period": "August 2026",
        "observed_on": "2026-10-03",
        "verification": "Coffee row and table headers read directly; annual change is unadjusted. Release date verified on accompanying CPI summary.",
        "supporting_url": "https://www.bls.gov/news.release/cpi.nr0.htm"
      },
      {
        "id": "bls-la-cpi-202608",
        "publisher": "U.S. Bureau of Labor Statistics",
        "title": "Consumer Price Index, Los Angeles area — August 2026",
        "url": "https://www.bls.gov/regions/west/news-release/consumerpriceindex_losangeles.htm",
        "publication_date": "2026-09-11",
        "publication_date_precision": "day",
        "report_period": "August 2026",
        "observed_on": "2026-10-03",
        "verification": "Food-away-from-home paragraph and Table 1 read directly."
      },
      {
        "id": "ca-dir-minimum-wage-2026",
        "publisher": "California Department of Industrial Relations",
        "title": "Minimum Wage Frequently Asked Questions",
        "url": "https://www.dir.ca.gov/dlse/FAQ_MinimumWage.htm",
        "publication_date": null,
        "publication_date_precision": "not stated",
        "report_period": "Rate effective January 1, 2026",
        "observed_on": "2026-10-03",
        "verification": "Question 1 and effective-date table read directly."
      },
      {
        "id": "census-el-segundo-quickfacts",
        "publisher": "U.S. Census Bureau",
        "title": "QuickFacts — El Segundo city, California",
        "url": "https://www.census.gov/quickfacts/fact/table/elsegundocitycalifornia/PST045224",
        "publication_date": null,
        "publication_date_precision": "not stated on page",
        "report_period": "July 1, 2025 population estimate (V2025); 2020–2024 income estimate in 2024 dollars",
        "observed_on": "2026-10-03",
        "verification": "Population and income rows read directly. The URL selector is legacy; displayed table values explicitly carry V2025 and 2020–2024 labels."
      },
      {
        "id": "usda-coffee-july-2026",
        "publisher": "USDA Foreign Agricultural Service",
        "title": "Coffee: World Markets and Trade — July 2026",
        "url": "https://apps.fas.usda.gov/psdonline/circulars/coffee.pdf",
        "publication_date": "2026-07",
        "publication_date_precision": "month",
        "report_period": "2026/27 marketing-year forecasts; country marketing years differ",
        "observed_on": "2026-10-03",
        "verification": "Cover date and page 3 overview read directly. Current circular URL can later be replaced by a newer report.",
        "archive_index_url": "https://www.fas.usda.gov/data/coffee-world-markets-and-trade"
      },
      {
        "id": "ico-cmr-202608",
        "publisher": "International Coffee Organization",
        "title": "Coffee Market Report — August 2026",
        "url": "https://www.ico.org/documents/cy2025-26/cmr-0826-e.pdf",
        "publication_date": null,
        "publication_date_precision": "exact report publication day not stated in inspected report",
        "report_period": "August 2026 green-coffee price monthly average; July 2026 comparison",
        "observed_on": "2026-10-03",
        "verification": "Page 1 and page 2 price summary read directly. August report linked as current from ICO homepage on observation date."
      }
    ],
    "facts": [
      {
        "id": "us-retail-coffee-price",
        "title": "U.S. retail coffee prices",
        "display_value": "+6.1% year over year",
        "value": "+6.1% year over year",
        "unit": "percent change",
        "geography": "U.S. city average",
        "period": "August 2025 to August 2026",
        "kind": "official published statistic",
        "source_id": "bls-us-coffee-202608",
        "summary": "The national coffee CPI-U category increased 6.1% over twelve months. Its August month-to-month change was −0.9% before seasonal adjustment.",
        "interpretation": "A household retail-price signal for coffee purchased for home use; useful for discussing consumer substitution and price transmission.",
        "limitations": "It is not a café menu-price index, wholesale bean quote, dollar price per pound, local demand measure or shop margin.",
        "value_raw": 6.1,
        "claim": "The national coffee CPI-U category increased 6.1% over twelve months. Its August month-to-month change was −0.9% before seasonal adjustment.",
        "url": "https://www.bls.gov/news.release/cpi.t02.htm",
        "caveat": "It is not a café menu-price index, wholesale bean quote, dollar price per pound, local demand measure or shop margin."
      },
      {
        "id": "la-food-away-price",
        "title": "Los Angeles food service price backdrop",
        "display_value": "+2.4% year over year",
        "value": "+2.4% year over year",
        "unit": "percent change",
        "geography": "Los Angeles–Long Beach–Anaheim; Los Angeles and Orange counties",
        "period": "August 2025 to August 2026",
        "kind": "official published statistic",
        "source_id": "bls-la-cpi-202608",
        "summary": "The area's food-away-from-home CPI-U increased 2.4% over twelve months and was unchanged from July to August.",
        "interpretation": "A broad restaurant-price comparison for classroom discussion of a café's pricing choices.",
        "limitations": "The metro index is broader than coffee, is not seasonally adjusted, and has a smaller sample than the national CPI. It does not measure an El Segundo café or compare price levels between cities.",
        "value_raw": 2.4,
        "claim": "The area's food-away-from-home CPI-U increased 2.4% over twelve months and was unchanged from July to August.",
        "url": "https://www.bls.gov/regions/west/news-release/consumerpriceindex_losangeles.htm",
        "caveat": "The metro index is broader than coffee, is not seasonally adjusted, and has a smaller sample than the national CPI. It does not measure an El Segundo café or compare price levels between cities."
      },
      {
        "id": "california-general-wage-floor",
        "title": "California general wage floor",
        "display_value": "$16.90/hour",
        "value": "$16.90/hour",
        "unit": "USD per hour",
        "geography": "California",
        "period": "Effective January 1, 2026",
        "kind": "official published rule",
        "source_id": "ca-dir-minimum-wage-2026",
        "summary": "California's general minimum wage is $16.90 per hour for employers outside a higher industry or local wage requirement.",
        "interpretation": "An input to labor-cost scenario design, before payroll taxes, benefits, coverage, training and scheduling.",
        "limitations": "Some localities and industries have higher requirements. Do not apply this general floor to every café or chain; verify the workplace and applicable rules. The calculator’s $19,000 fixed budget is an invented teaching assumption, not a statutory wage or reported shop payroll.",
        "value_raw": 16.9,
        "claim": "California's general minimum wage is $16.90 per hour for employers outside a higher industry or local wage requirement.",
        "url": "https://www.dir.ca.gov/dlse/FAQ_MinimumWage.htm",
        "caveat": "Some localities and industries have higher requirements. Do not apply this general floor to every café or chain; verify the workplace and applicable rules. The calculator’s $19,000 fixed budget is an invented teaching assumption, not a statutory wage or reported shop payroll."
      },
      {
        "id": "el-segundo-resident-context",
        "title": "El Segundo resident context",
        "display_value": "16,379 residents",
        "value": "16,379 residents",
        "unit": "estimated residents",
        "geography": "El Segundo city, California",
        "period": "July 1, 2025 estimate (V2025); income period 2020–2024",
        "kind": "official published estimate",
        "source_id": "census-el-segundo-quickfacts",
        "summary": "Census estimates 16,379 city residents on July 1, 2025. The 2020–2024 median household income is $150,737 in 2024 dollars.",
        "secondary_metric": {
          "value": 150737,
          "unit": "USD in 2024 dollars",
          "name": "median household income",
          "period": "2020–2024"
        },
        "interpretation": "Resident-market context for a catchment exercise.",
        "limitations": "City residents are not the population of the 25-mile atlas. Household income is not individual purchasing power; neither figure counts café customers, commuters, airport visitors or daytime workers. Five-year income estimates are historical averages.",
        "value_raw": 16379,
        "claim": "Census estimates 16,379 city residents on July 1, 2025. The 2020–2024 median household income is $150,737 in 2024 dollars.",
        "url": "https://www.census.gov/quickfacts/fact/table/elsegundocitycalifornia/PST045224",
        "caveat": "City residents are not the population of the 25-mile atlas. Household income is not individual purchasing power; neither figure counts café customers, commuters, airport visitors or daytime workers. Five-year income estimates are historical averages."
      },
      {
        "id": "global-coffee-forecast",
        "title": "Global supply outlook",
        "display_value": "189.7m / 179.7m bags",
        "value": "189.7m / 179.7m bags",
        "unit": "million 60-kilogram bags",
        "geography": "World",
        "period": "USDA July 2026 forecast for 2026/27",
        "kind": "official forecast",
        "source_id": "usda-coffee-july-2026",
        "summary": "USDA forecasts 2026/27 world coffee production at 189.7 million bags and consumption at 179.7 million bags; each bag is 60 kilograms.",
        "secondary_metric": {
          "value": 179.7,
          "unit": "million 60-kilogram bags",
          "name": "forecast consumption"
        },
        "interpretation": "Use the forecast to discuss procurement planning and the uncertainty between crop expectations and delivered costs.",
        "limitations": "Forecasts can change. Marketing-year calendars vary by country. Production minus consumption is not a shop profit, delivered inventory forecast or complete stocks/trade accounting. Do not splice these figures with ICO coffee-year balances without explaining their different periods and methods.",
        "value_raw": 189.7,
        "claim": "USDA forecasts 2026/27 world coffee production at 189.7 million bags and consumption at 179.7 million bags; each bag is 60 kilograms.",
        "url": "https://apps.fas.usda.gov/psdonline/circulars/coffee.pdf",
        "caveat": "Forecasts can change. Marketing-year calendars vary by country. Production minus consumption is not a shop profit, delivered inventory forecast or complete stocks/trade accounting. Do not splice these figures with ICO coffee-year balances without explaining their different periods and methods."
      },
      {
        "id": "green-coffee-indicator",
        "title": "Global green-coffee price signal",
        "display_value": "287.29 US cents/lb",
        "value": "287.29 US cents/lb",
        "unit": "US cents per pound",
        "geography": "ICO international composite",
        "period": "August 2026 monthly average",
        "kind": "official published market indicator",
        "source_id": "ico-cmr-202608",
        "summary": "ICO's composite green-coffee indicator averaged 287.29 US cents per pound in August, compared with 287.26 in July.",
        "secondary_metric": {
          "value": 287.26,
          "unit": "US cents per pound",
          "name": "July 2026 monthly average"
        },
        "interpretation": "A benchmark for discussing exposure to global bean-price movements.",
        "limitations": "The composite is not the invoice price of a specialty lot or roasted bag. Differentials, quality, contracts, currency, freight, yield loss and timing affect a roaster's actual cost.",
        "value_raw": 287.29,
        "claim": "ICO's composite green-coffee indicator averaged 287.29 US cents per pound in August, compared with 287.26 in July.",
        "url": "https://www.ico.org/documents/cy2025-26/cmr-0826-e.pdf",
        "caveat": "The composite is not the invoice price of a specialty lot or roasted bag. Differentials, quality, contracts, currency, freight, yield loss and timing affect a roaster's actual cost."
      }
    ],
    "outlook": {
      "label": "Source-based classroom interpretation, not a sales forecast",
      "local": "Start with distinct resident, workplace, visitor and neighborhood catchments. Census city figures help frame the resident segment; the 25-mile radius needs its own geography and does not establish trade areas.",
      "regional": "A café's menu-price decision can be compared with metro food service inflation, while its own mix and customer response remain unknown.",
      "state": "Use the applicable workplace wage requirements when designing the labor budget. The calculator includes all scheduled labor inside its fixed-cost assumption; a wage floor alone cannot establish that budget.",
      "national": "Retail coffee inflation and café demand are different measures. The national coffee category can inform a discussion of home-brew substitution without proving that a named café gained or lost customers.",
      "global": "Supply forecasts and a nearly unchanged monthly green-coffee indicator can coexist with higher annual retail prices. Timing and the path from green beans to a finished product matter.",
      "refresh_guidance": "This edition was observed October 3, 2026. Recheck BLS after the scheduled October 14 CPI release, USDA after its scheduled December 16 circular, and ICO when the next report appears; these are source release notes, not promises that the atlas is live."
    },
    "business_models": [
      {
        "id": "cafe",
        "name": "Neighborhood café",
        "unit": "One beverage order",
        "revenue_mechanism": "Immediate sale of a prepared drink; food and retail bags can change the basket.",
        "cost_drivers": [
          "Scheduled labor coverage",
          "Purchased roasted beans and milk",
          "Packaging, waste and payment fees",
          "Occupancy and equipment"
        ],
        "operating_constraint": "Peak-hour queue and service capacity, plus enough traffic outside the peak to cover the schedule.",
        "lesson": "Measure contribution per order and contribution per scheduled labor hour together. A busy queue does not prove a profitable full day.",
        "evidence_to_collect": [
          "Published menu and hours",
          "Timed public observation of service flow without personal data",
          "Voluntary merchant-provided aggregate data only if separately authorized"
        ],
        "case_prompt": "An independent café faces a bean-cost increase. Compare a menu adjustment, product mix change, and staffing schedule using the same demand scenarios."
      },
      {
        "id": "roastery",
        "name": "Roastery with direct retail",
        "unit": "One 12-ounce roasted bag",
        "revenue_mechanism": "Transform purchased green coffee into branded roasted beans sold directly.",
        "cost_drivers": [
          "Green coffee and roasting yield",
          "Batch labor and energy",
          "Packaging and fulfillment",
          "Quality control, equipment and working capital"
        ],
        "operating_constraint": "Batch utilization and freshness window.",
        "lesson": "Calculate yield before margin. A lower green-bean quote does not imply the same reduction in cost per sellable roasted pound.",
        "evidence_to_collect": [
          "Published roast assortment and bag sizes",
          "Public sourcing or processing statements",
          "Published shipping and returns policies"
        ],
        "case_prompt": "A roaster can add another origin or increase an existing batch. Compare inventory complexity, freshness risk and capacity use."
      },
      {
        "id": "wholesale",
        "name": "Roastery wholesale channel",
        "unit": "One roasted pound delivered",
        "revenue_mechanism": "Repeat bulk orders from cafés, offices or hospitality accounts.",
        "cost_drivers": [
          "Green beans and yield",
          "Roast and bulk packaging",
          "Delivery routes and service support",
          "Payment timing and customer concentration"
        ],
        "operating_constraint": "Reliable production and delivery plus receivables.",
        "lesson": "Compare contribution after delivery and service with cash conversion. Larger volume can require more cash before payment arrives.",
        "evidence_to_collect": [
          "Merchant's public wholesale offering",
          "Published minimums or service terms where available",
          "Do not infer customer identities or contract prices"
        ],
        "case_prompt": "A wholesale account offers more volume at a lower price. Test the order after route cost, capacity and payment terms."
      },
      {
        "id": "subscription",
        "name": "Direct coffee subscription",
        "unit": "One shipment containing two 12-ounce bags",
        "revenue_mechanism": "Recurring shipments with a chosen cadence and published terms.",
        "cost_drivers": [
          "Roasted coffee and packaging",
          "Postage and fulfillment",
          "Payment fees",
          "Customer acquisition, cancellations and skipped cycles"
        ],
        "operating_constraint": "Retention and fulfillment reliability.",
        "lesson": "Separate repeat contribution from acquisition payback. Count actual fulfilled cycles, including skips and refunds, before estimating lifetime value.",
        "evidence_to_collect": [
          "Published subscription cadence and terms",
          "Bag size and shipping policy",
          "No invented churn or subscriber counts"
        ],
        "case_prompt": "Compare a shipping-included subscription with local pickup. Model postage and replacement acquisition separately."
      }
    ],
    "unit_economics": {
      "label": "Illustrative classroom assumptions — not actual company sales or costs",
      "currency": "USD",
      "common_notes": [
        "Exercises are independent; their purchase and sale prices are not transfer prices between these businesses.",
        "Prices exclude sales taxes and tips. Every cost and volume below is an editable teaching assumption.",
        "Contribution means sales price minus the listed variable costs. It is not net profit.",
        "Final business viability also requires fixed costs, financing, equipment, owner compensation, taxes and a realistic capacity plan.",
        "Round display values to cents; keep unrounded intermediate values for calculations."
      ],
      "cafe": {
        "unit": "One transaction with a mixed beverage/food average ticket",
        "label": "Independent illustrative classroom scenario; not a named shop",
        "assumptions": {
          "average_ticket_usd": 7,
          "transactions_per_day": 180,
          "operating_days_per_month": 26,
          "variable_cost_percent": 30,
          "fixed_monthly_cost_including_all_scheduled_labor_and_occupancy_usd": 19000
        },
        "formula": "Monthly orders = daily transactions × operating days. Revenue = ticket × orders. Contribution = revenue × (1 − variable-cost fraction). Monthly result = contribution − fixed costs. Whole-order daily break-even = ceiling(fixed costs / (ticket × (1 − variable-cost fraction) × days)).",
        "results": {
          "scenario": "Base teaching exercise",
          "ticket_usd": 7,
          "orders_per_day": 180,
          "days_per_month": 26,
          "variable_cost_percent": 30,
          "fixed_monthly_cost_including_labor_usd": 19000,
          "monthly_orders": 4680,
          "monthly_revenue_usd": 32760,
          "contribution_per_order_usd": 4.9,
          "monthly_contribution_usd": 22932,
          "monthly_result_before_exclusions_usd": 3932,
          "break_even_orders_per_month": 3878,
          "whole_order_break_even_orders_per_day": 150
        },
        "exclusions": "Equipment purchase or depreciation, financing, income taxes, owner compensation if not budgeted in the fixed labor amount, and any unlisted cost. All scheduled labor and occupancy must be inside the stated fixed budget; do not add an extra payroll allocation.",
        "capacity_note": "Fixed cost is an assumed schedule and occupancy budget. Increased volume may require a new staffing tier or equipment; recalculate fixed costs when capacity changes. A percentage variable cost is a simplification, especially when price changes while physical inputs stay similar.",
        "sensitivity": [
          {
            "scenario": "Base teaching exercise",
            "ticket_usd": 7,
            "orders_per_day": 180,
            "days_per_month": 26,
            "variable_cost_percent": 30,
            "fixed_monthly_cost_including_labor_usd": 19000,
            "monthly_orders": 4680,
            "monthly_revenue_usd": 32760,
            "contribution_per_order_usd": 4.9,
            "monthly_contribution_usd": 22932,
            "monthly_result_before_exclusions_usd": 3932,
            "break_even_orders_per_month": 3878,
            "whole_order_break_even_orders_per_day": 150
          },
          {
            "scenario": "Variable-cost rate rises from 30% to 35%",
            "ticket_usd": 7,
            "orders_per_day": 180,
            "days_per_month": 26,
            "variable_cost_percent": 35,
            "fixed_monthly_cost_including_labor_usd": 19000,
            "monthly_orders": 4680,
            "monthly_revenue_usd": 32760,
            "contribution_per_order_usd": 4.55,
            "monthly_contribution_usd": 21294,
            "monthly_result_before_exclusions_usd": 2294,
            "break_even_orders_per_month": 4176,
            "whole_order_break_even_orders_per_day": 161
          },
          {
            "scenario": "Transaction volume falls 15%",
            "ticket_usd": 7,
            "orders_per_day": 153,
            "days_per_month": 26,
            "variable_cost_percent": 30,
            "fixed_monthly_cost_including_labor_usd": 19000,
            "monthly_orders": 3978,
            "monthly_revenue_usd": 27846,
            "contribution_per_order_usd": 4.9,
            "monthly_contribution_usd": 19492.2,
            "monthly_result_before_exclusions_usd": 492.2,
            "break_even_orders_per_month": 3878,
            "whole_order_break_even_orders_per_day": 150
          },
          {
            "scenario": "Fixed labor and occupancy budget rises 15%",
            "ticket_usd": 7,
            "orders_per_day": 180,
            "days_per_month": 26,
            "variable_cost_percent": 30,
            "fixed_monthly_cost_including_labor_usd": 21850,
            "monthly_orders": 4680,
            "monthly_revenue_usd": 32760,
            "contribution_per_order_usd": 4.9,
            "monthly_contribution_usd": 22932,
            "monthly_result_before_exclusions_usd": 1082,
            "break_even_orders_per_month": 4460,
            "whole_order_break_even_orders_per_day": 172
          },
          {
            "scenario": "Ticket rises 10% and traffic falls 10%",
            "ticket_usd": 7.7,
            "orders_per_day": 162,
            "days_per_month": 26,
            "variable_cost_percent": 30,
            "fixed_monthly_cost_including_labor_usd": 19000,
            "monthly_orders": 4212,
            "monthly_revenue_usd": 32432.4,
            "contribution_per_order_usd": 5.39,
            "monthly_contribution_usd": 22702.68,
            "monthly_result_before_exclusions_usd": 3702.68,
            "break_even_orders_per_month": 3526,
            "whole_order_break_even_orders_per_day": 136
          },
          {
            "scenario": "Ticket falls 10%",
            "ticket_usd": 6.3,
            "orders_per_day": 180,
            "days_per_month": 26,
            "variable_cost_percent": 30,
            "fixed_monthly_cost_including_labor_usd": 19000,
            "monthly_orders": 4680,
            "monthly_revenue_usd": 29484,
            "contribution_per_order_usd": 4.41,
            "monthly_contribution_usd": 20638.8,
            "monthly_result_before_exclusions_usd": 1638.8,
            "break_even_orders_per_month": 4309,
            "whole_order_break_even_orders_per_day": 166
          }
        ]
      },
      "roastery_direct": {
        "unit": "One 12-ounce (0.75-pound) roasted bag; buyer-paid outbound shipping is treated as neutral",
        "assumptions": {
          "price_usd": 20,
          "roasted_weight_lb": 0.75,
          "roast_yield_fraction": 0.84,
          "green_coffee_cost_usd_per_lb": 6,
          "roast_processing_usd": 1.1,
          "bag_packaging_usd": 0.9,
          "payment_fee_rate": 0.03,
          "payment_fee_fixed_usd": 0.1
        },
        "formula": "Green cost = roasted pounds / roast yield × green cost per pound. Listed variable cost = green cost + processing + packaging + payment.",
        "results": {
          "green_weight_required_lb": 0.89,
          "green_cost_usd": 5.36,
          "listed_variable_cost_usd": 8.06,
          "contribution_before_acquisition_and_fixed_cost_usd": 11.94,
          "contribution_if_green_cost_rises_25_percent_usd": 10.6
        },
        "exclusions": "Acquisition, fixed plant and equipment, unsold bags, customer-service overhead and any shipping subsidy. Processing allocation assumes a usable batch size; low utilization changes cost."
      },
      "wholesale": {
        "unit": "One roasted pound delivered",
        "assumptions": {
          "price_usd": 12,
          "roasted_weight_lb": 1,
          "roast_yield_fraction": 0.84,
          "green_coffee_cost_usd_per_lb": 6,
          "processing_usd": 1,
          "bulk_packaging_usd": 0.2,
          "delivery_allocation_usd": 0.5,
          "payment_and_collection_allowance_usd": 0.15
        },
        "formula": "Contribution = price − (roasted pounds / yield × green cost + processing + bulk packaging + delivery + payment allowance).",
        "results": {
          "listed_variable_cost_usd": 8.99,
          "contribution_before_fixed_cost_usd": 3.01,
          "contribution_if_green_cost_rises_25_percent_usd": 1.22
        },
        "exclusions": "Fixed plant, sales labor, account support, bad debt beyond the allowance and financing. Payment terms and delivery density must be modeled separately."
      },
      "subscription": {
        "unit": "One shipping-included order with two 12-ounce bags",
        "assumptions": {
          "price_usd": 36,
          "roasted_weight_lb": 1.5,
          "roast_yield_fraction": 0.84,
          "green_coffee_cost_usd_per_lb": 6,
          "processing_usd": 2.2,
          "product_packaging_usd": 1.8,
          "postage_usd": 5,
          "fulfillment_handling_usd": 0.8,
          "payment_fee_rate": 0.03,
          "payment_fee_fixed_usd": 0.1,
          "new_subscriber_acquisition_cost_usd": 20,
          "replacement_rate_per_cycle_base": 0.05,
          "replacement_rate_per_cycle_stress": 0.15
        },
        "formula": "Shipment contribution = price − green cost − processing − packaging − postage − handling − payment. For a constant active subscriber base, replacement-acquisition allocation per active cycle = assumed lost-member rate × acquisition cost.",
        "results": {
          "listed_variable_cost_usd": 21.69,
          "shipment_contribution_before_acquisition_and_fixed_usd": 14.31,
          "contribution_after_base_replacement_allocation_usd": 13.31,
          "contribution_after_stress_replacement_allocation_usd": 11.31
        },
        "exclusions": "Platform and fixed labor, discounts, skips, refund losses, failed payments and changes in shipping zones. The replacement rates and acquisition cost are invented assumptions, not observed churn or a lifetime-value estimate."
      }
    },
    "teaching_sessions": [
      {
        "title": "From an atlas pin to a business question",
        "duration_minutes": 20,
        "activity": "Select a published café and a roaster from the atlas. Record only source-supported menu, bag-size, sourcing and channel claims; write unknown where the source is silent.",
        "questions": [
          "What customer use case does the public assortment suggest?",
          "How does a 25-mile geometric radius differ from a realistic café catchment?",
          "Which additional evidence would be needed before claiming demand or profitability?"
        ]
      },
      {
        "title": "The morning queue",
        "duration_minutes": 25,
        "activity": "Use the café model and compare bean-cost, wage, price and demand sensitivities. Keep the schedule fixed first, then test an added peak shift.",
        "questions": [
          "Which assumption changes the result most in this exercise?",
          "When might faster service raise orders without requiring more paid hours?",
          "What evidence would show that a price increase improved total contribution rather than only contribution per order?"
        ]
      },
      {
        "title": "One batch, many channels",
        "duration_minutes": 25,
        "activity": "Compare direct bags, wholesale pounds and two-bag subscriptions after converting all outputs to roasted weight. Preserve each channel's shipping, delivery and acquisition assumptions.",
        "questions": [
          "Does the largest unit margin also have the lowest capital need?",
          "How does yield loss change contribution across channels?",
          "What happens when a wholesale customer pays later than the roaster pays suppliers?"
        ]
      },
      {
        "title": "Compare coffee and regulated retail",
        "duration_minutes": 20,
        "activity": "Pair a coffee case with the separately verified dispensary case. Compare catchment, product-source freshness, payment, staffing, channel constraints and inventory risk using each case's own sources.",
        "questions": [
          "Which metrics can be compared directly, and which require different definitions?",
          "What makes an assortment snapshot different from live stock?",
          "How would evidence quality change the decision even if the spreadsheet result stayed the same?"
        ]
      }
    ],
    "methodology": {
      "collection": "Read official BLS, Census, California DIR, USDA FAS and ICO pages or reports directly. Search results alone were not treated as evidence. Merchant-specific cases must be grounded in the separate café/roaster source research.",
      "date_handling": "Observation date is October 3, 2026. Release dates, effective dates and statistical periods are independent fields. Unknown publication days remain null.",
      "geography": "Resident figures describe city limits; LA CPI describes a two-county metro area; state wage rules depend on workplace jurisdiction; national/global indicators do not resolve individual shops.",
      "model_handling": "All business-model numbers are hypothetical. Models deliberately omit actual merchant revenues and private financial data.",
      "limitations": [
        "This is not an exhaustive census of cafés, roasters or market conditions.",
        "No shop's stock, sales, revenue, employment or customer retention has been inferred.",
        "Public assortment and opening-hour pages can become stale and require merchant rechecking.",
        "Data from different agencies have different definitions and periods; forecasts cannot be compared as realized sales.",
        "A sensitivity exercise illustrates a mechanism and cannot forecast a specific shop's outcome."
      ],
      "attribution": "Use direct source links adjacent to each statistic. Paraphrase factual statements; no third-party artwork is included in this research file."
    },
    "models": [
      {
        "id": "cafe",
        "name": "Neighborhood café",
        "revenue": "Immediate sale of a prepared drink; food and retail bags can change the basket.",
        "costs": [
          "Scheduled labor coverage",
          "Purchased roasted beans and milk",
          "Packaging, waste and payment fees",
          "Occupancy and equipment"
        ],
        "risks": "Peak-hour queue and service capacity, plus enough traffic outside the peak to cover the schedule.",
        "lesson": "Measure contribution per order and contribution per scheduled labor hour together. A busy queue does not prove a profitable full day.",
        "questions": [
          "An independent café faces a bean-cost increase. Compare a menu adjustment, product mix change, and staffing schedule using the same demand scenarios."
        ]
      },
      {
        "id": "roastery",
        "name": "Roastery with direct retail",
        "revenue": "Transform purchased green coffee into branded roasted beans sold directly.",
        "costs": [
          "Green coffee and roasting yield",
          "Batch labor and energy",
          "Packaging and fulfillment",
          "Quality control, equipment and working capital"
        ],
        "risks": "Batch utilization and freshness window.",
        "lesson": "Calculate yield before margin. A lower green-bean quote does not imply the same reduction in cost per sellable roasted pound.",
        "questions": [
          "A roaster can add another origin or increase an existing batch. Compare inventory complexity, freshness risk and capacity use."
        ]
      },
      {
        "id": "wholesale",
        "name": "Roastery wholesale channel",
        "revenue": "Repeat bulk orders from cafés, offices or hospitality accounts.",
        "costs": [
          "Green beans and yield",
          "Roast and bulk packaging",
          "Delivery routes and service support",
          "Payment timing and customer concentration"
        ],
        "risks": "Reliable production and delivery plus receivables.",
        "lesson": "Compare contribution after delivery and service with cash conversion. Larger volume can require more cash before payment arrives.",
        "questions": [
          "A wholesale account offers more volume at a lower price. Test the order after route cost, capacity and payment terms."
        ]
      },
      {
        "id": "subscription",
        "name": "Direct coffee subscription",
        "revenue": "Recurring shipments with a chosen cadence and published terms.",
        "costs": [
          "Roasted coffee and packaging",
          "Postage and fulfillment",
          "Payment fees",
          "Customer acquisition, cancellations and skipped cycles"
        ],
        "risks": "Retention and fulfillment reliability.",
        "lesson": "Separate repeat contribution from acquisition payback. Count actual fulfilled cycles, including skips and refunds, before estimating lifetime value.",
        "questions": [
          "Compare a shipping-included subscription with local pickup. Model postage and replacement acquisition separately."
        ]
      }
    ]
  },
  "provenance": {
    "createdOn": "2026-10-03",
    "research": "Official merchant pages, Census address interpolation and official BLS/Census/DIR/USDA/ICO sources. Selected sample; no company revenue or live stock inferred.",
    "art": {
      "asset": "/images/ues-business/coffee-field.webp",
      "method": "Built-in image_gen image generation, then loss-aware WebP encoding for web delivery.",
      "sourceFile": "exec-8ec3cb02-276c-4b0f-b003-bd5600e44d4a.png",
      "prompt": "Use case: stylized-concept. Original editorial website cover for an art-forward University of El Segundo coffee atlas and business studies. Original landscape collage of a ceramic espresso cup, coffee bean and abstract coastal street-grid shapes; a study of coffee moving through a local economy. Tactile cut-paper collage and bold ink shapes, warm ivory paper, espresso brown, marine blue and chartreuse accents. Wide composition with quiet ivory left half for HTML headline and cup/bean forms right. Thin circular radius motif and schematic paths purely abstract, no real map data. No words, logos, brand packaging, people, real storefronts, endorsements or watermark.",
      "claim": "AI-generated original illustration; no authentic merchant photograph or logo used. No assertion of exclusive copyright."
    },
    "integration": {
      "pointcastBusiness": "/ues/business",
      "pointcastCoffee": "/ues/coffee",
      "dispensaryPreview": {
        "proposedRoute": "/dispensary-atlas",
        "status": "separate draft; no public href until verified release"
      },
      "industryNext": {
        "existingHome": "https://www.industrynext.xyz/communications-lab/",
        "repository": "https://github.com/mhoydich/nouns5.4",
        "sourceMainVerified": "9524675de5050d9a1bab415b10bd4ab3a414f7e4",
        "proposedCompanion": "/communications-lab/business-studies/",
        "status": "separate draft release lane; no public href until verified release"
      }
    }
  }
}