{
  "$schema": "https://pointcast.xyz/for-agents",
  "code": "UES-203",
  "slug": "public-image-office",
  "title": "Public Image Office: Posters, Signs & Civic Invitations",
  "status": "active",
  "frame": "Treat public graphics as working civic material: images that help a real person find, understand, join, question, or remember something local.",
  "outcome": "A private-by-default visual campaign for a real or self-defined local gathering or public-use project: poster, mobile card, printable sign, and editable source package.",
  "path": "/ues/public-image-office",
  "jsonPath": "/ues/public-image-office.json",
  "weeklyCommitment": {
    "selfGuidedStudioMinutes": 75,
    "fieldworkMinutes": {
      "minimum": 60,
      "maximum": 90
    },
    "reflectionMinutes": 20,
    "total": "About 2.5–3 hours per module"
  },
  "access": [
    "Every instruction is readable on the public course page; audio or video references require a transcript or equivalent text path.",
    "Every required prompt, scenario, rubric, and checklist is written on this course page; named sources are optional references, not missing course materials.",
    "Low-bandwidth, print-friendly syllabus with no paid platform or subscription required.",
    "No live attendance, camera, account, wallet, or public posting is required.",
    "Progress stays in this browser unless the learner chooses to download a private completion receipt.",
    "Paper-grid and analog collage paths for learners without professional design software."
  ],
  "materials": [
    "Phone camera or sketchbook",
    "Paper, marker, scissors, tape, or equivalent digital tools",
    "Browser-based layout tool or preferred design software",
    "Access to a basic home, library, or partner printer for one scale test when possible"
  ],
  "instructorProfile": "A graphic designer or art director fluent in typography, print, web production, accessibility, and generous collaborative critique.",
  "soloPath": "Choose one real or self-defined invitation, make every format yourself, and use the four audience scenarios, access pass, and cold-read steps printed in the solo toolkit. Private files count equally.",
  "assignments": [
    {
      "title": "Ten-sign field audit",
      "dueWeek": 2,
      "brief": "Document ten public signs and assess voice, audience, location, access, usefulness, and unintended message."
    },
    {
      "title": "Twelve-variation image sheet",
      "dueWeek": 4,
      "brief": "Push one invitation through twelve materially different type-and-image arrangements before selecting a system."
    },
    {
      "title": "Three-format campaign kit",
      "dueWeek": 6,
      "brief": "Finish a poster, mobile card, printable sign, editable source, credits, alt text, and compact use guide. Keep the kit private by default; deployment or sharing is optional."
    }
  ],
  "weeks": [
    {
      "week": 1,
      "title": "Read the Street",
      "question": "What are local signs asking people to do, and who can actually understand or act?",
      "sourceShelf": [
        "On-page sign audit fields: exact words, intended action, likely audience, distance, placement, hierarchy, material, access, and unintended message",
        "Municipal, handmade, commercial, protest, and wayfinding sign examples",
        "Plain-language and visual-access prompts"
      ],
      "studio": "Read signs as voice, hierarchy, placement, material, instruction, and social relationship.",
      "fieldTask": "Document ten signs from one route or accessible digital streetscape.",
      "publicReceipt": "An annotated sign audit naming one strong invitation and one exclusion."
    },
    {
      "week": 2,
      "title": "Message, Audience, Invitation",
      "question": "What must a person know, feel, and do in the five seconds after seeing this?",
      "sourceShelf": [
        "On-page brief fields: audience, single action, reason to care, place, date or timing, cost, access promise, privacy, contact, and production constraints",
        "On-page language check: lead with one verb, define unfamiliar terms, remove filler, put essential details first, and read every sentence aloud",
        "Examples of welcoming and coercive public language"
      ],
      "studio": "Turn a real or self-defined local need into a one-page campaign brief and test its central verb with all four audience scenarios in the solo toolkit.",
      "fieldTask": "Read the invitation as a first-time visitor with no context and as a person using only a small grayscale print. Revise anything that leaves action, timing, cost, access, privacy, or contact unclear. An optional interview may add evidence, but the simulation counts equally.",
      "publicReceipt": "A private-by-default brief containing audience, action, context, constraints, and access promise."
    },
    {
      "week": 3,
      "title": "Type and Image Material",
      "question": "How can found, made, archival, and generated material acquire a distinct public voice?",
      "sourceShelf": [
        "Any freely viewable local poster, photocopy, noticeboard, or public-domain image may serve as a visual reference",
        "Image provenance and crediting patterns",
        "Analog and digital composition demonstrations"
      ],
      "studio": "Make rapid systems from type, field photography, collage, drawing, archive material, and disclosed AI use.",
      "fieldTask": "Create twelve materially varied compositions without polishing a final answer.",
      "publicReceipt": "The complete variation sheet plus one sentence about the selected direction."
    },
    {
      "week": 4,
      "title": "One Idea, Many Surfaces",
      "question": "What makes a visual system recognizable without making every output identical?",
      "sourceShelf": [
        "Responsive identity and campaign-system references",
        "Poster, phone, social, sign, and photocopy format constraints",
        "Open source-package organization examples"
      ],
      "studio": "Build rules for scale, crop, color, hierarchy, image treatment, and self-editing; optional partner editing may supplement the same rules.",
      "fieldTask": "Translate the selected direction into poster, phone, and one-color printable formats.",
      "publicReceipt": "A three-format proof with the system rules visible beside it."
    },
    {
      "week": 5,
      "title": "Access Is a Design Material",
      "question": "Does the campaign survive distance, glare, small screens, grayscale, screen readers, and ordinary printers?",
      "sourceShelf": [
        "WCAG text contrast and non-text alternative guidance",
        "Large-print, plain-language, and screen-reader checks",
        "Low-cost print-production test methods"
      ],
      "studio": "Run distance, scale, contrast, grayscale, alt-text, reading-order, and office-printer tests.",
      "fieldTask": "Test once from six feet away or at arm’s length and once on a small grayscale screen or print with images hidden. Document one change from each; tests with other people are optional and count the same.",
      "publicReceipt": "An access-and-production test sheet showing failures, revisions, and remaining limits."
    },
    {
      "week": 6,
      "title": "Release the Public Kit",
      "question": "Can another local person deploy, adapt, credit, and maintain this work?",
      "sourceShelf": [
        "On-page release check: all formats open, action and contact match, text equivalents work, fonts have substitutions, images have rights and credits, source files are named, and limitations are visible",
        "Open licensing and editable-source guidance",
        "Use the handoff-package fields printed in the solo toolkit"
      ],
      "studio": "Run the final self-critique against the brief and rehearse a five-minute simulated handoff. Outside critique, release, and a real handoff are optional.",
      "fieldTask": "Package final outputs, fonts or substitutions, image credits, alt text, and a one-page use guide.",
      "publicReceipt": "A private-by-default three-format campaign kit, editable source, license choice, credits, and deployment mockup; real deployment or public sharing is optional."
    }
  ],
  "archiveWorkNumber": "065",
  "archiveCategory": "TYPE + PUBLIC IMAGE",
  "connectsFrom": [
    "UES-105",
    "UES-106",
    "UES-108"
  ],
  "budgetUsd": 3400,
  "addedProductionNeed": "Print proofs, format testing, and accessibility-production review.",
  "human": "https://pointcast.xyz/ues/public-image-office",
  "catalog": "https://pointcast.xyz/ues",
  "fundingProgram": "https://pointcast.xyz/university-of-el-segundo",
  "participation": {
    "status": "active",
    "deliveryMode": "self-paced",
    "start": "anytime",
    "durationModules": 6,
    "learnerPriceUsd": 0,
    "requirements": {
      "account": false,
      "application": false,
      "deadlines": false,
      "liveAttendance": false,
      "wallet": false
    }
  },
  "progressPolicy": {
    "storage": "local-browser-only",
    "syncsToServer": false,
    "identityStored": false,
    "learnerArtifactsStored": false,
    "note": "Only completion choices and timestamps are saved in this browser. The learner may reset them or download a private receipt."
  },
  "optionalSupportedCohort": {
    "availableWhenFunded": true,
    "requiredForAccessOrCompletion": false,
    "note": "A scheduled cohort may add human review and facilitation, but it never gates the independent path."
  },
  "completionReceipt": {
    "kind": "self-attested",
    "privateByDefault": true,
    "walletRequired": false,
    "onChain": false,
    "disclaimer": "The receipt is not academic credit, accreditation, verified identity, an on-chain credential, or a financial credential."
  },
  "transactionPolicy": "Course browsing and participation are wallet-free. Tezos support is optional and requires separate explicit Mainnet review."
}