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UNOFFICIAL 2029 IDENTITY SYSTEM

Sun Gate, PointCast's unofficial 2029 abstract mark proposal for USC

Big Ten · Los Angeles, California

USC

Sun Gate

Two slabs hold the California sun: monumental at the stadium, friendly on a bus pass.

#b72633 #e4ad31 #eee0c5
PLACE INPUT Los Angeles basin light · Coliseum concrete · coastal evening air

The local input comes from PointCast’s sourced mascot field card. The design direction is PointCast interpretation, not an institutional claim.

USC Athletics source ↗
01 / STADIUM

A field that gives something back.

Replace the hard perimeter with a sun-gate park, deep colonnades, and night-market concourses.

02 / CAMPUS

The signal leaves the merch table.

Use red gates and gold disks to mark the useful ten-minute walk between transit and student life.

03 / STUDENT GEAR

Repair is part of the identity.

Boxy sun jacket with a removable gold disk pocket and deep red ventilation panels.

MARK HOUSE 02

One system among five unrelated signals.

The shared house is a presentation device, not a template. Every mark should remain recognizable in one color, in motion, at sixteen pixels, in embroidery, and at stadium scale.

Mark House 2, an original abstract identity specimen plate containing the Sun Gate system