Carbonated cola, chilled
NOUNS COLA / POINTCAST PILOT
Nouns Cola
A working operating page for the drink: formulation, contributions, inventory financing, production, profit, and surplus yield. One place to tune the can run, see the economics, and get the team pointed at the same board.
NEXT SPRINT
Collect proof before the can run.
The launch sprint turns this board and the game into measurable signal: taste-panel slots, preorder intent, sponsor leads, retail doors, and co-packer quotes.
FORMULATION
Cola target, not mystery syrup.
Formula 01 is a practical pilot spec: a familiar cola body, a crisp acid line, a little citrus, and a can identity that feels native to Nouns without needing permission. Final ingredient and nutrition details should be locked with a qualified beverage formulator.
Classic cane profile, not syrup-heavy
Cola snap with citrus lift
Per 12 oz pilot can
Small salt line for finish
Bench, forced-carb, co-packer sample
FUNDABLE FORMULATION
Make the raise legible, then earn the functional lane.
The investor-clean move is a classic cola pilot with an explicit adaptogen research branch. That keeps the first run pitchable while still leaving room for a calm-focus or stamina SKU after validation.
Taste, nostalgia, clean operating proof
Strongest launch case Best first run. Simplest regulatory and sensory story.Stress-support angle via ashwagandha
Most supported adaptogen lane, but safety-sensitive Requires ingredient review, dosage discipline, and claims restraint.Fatigue/focus angle via rhodiola or ginseng
Mixed evidence More speculative. Better as a later R&D branch than the opening pitch.WHY THIS IS FUNDABLE
RULES OF THE ROAD
- Fund the beverage pilot first: formula lock, co-packer quote, compliance review, and purchase order packet.
- Treat adaptogen work as a gated R&D lane, not the thing the whole raise depends on.
- Do not make disease, anxiety, cortisol, cognition, or performance claims that trigger a bigger regulatory burden.
- Only advance an adaptogen SKU after counsel, formulator, and label review agree on ingredient, dose, and packaging language.
Current evidence read: ashwagandha is the strongest stress-support candidate, while rhodiola and ginseng remain more mixed. That makes adaptogens a real R&D branch, not a free marketing claim.
FUNDRAISING
Raise only what the pilot can explain.
The clean raise is operational: prove the formula, buy the run, ship the cans, and report back through PointCast. No vague hype pool. Every dollar has a job before the first pallet moves.
CONTRIBUTION / INVENTORY FINANCING
Separate the help from the float.
Contributions should be simple: taste, preorder, sponsor, open a door, or help move product. Inventory financing is a separate draft facility that only moves after quotes, compliance, and legal review.
Formula feedback, blind tasting notes, reorder signal
$0 / timeOne 24-can case reserved from the pilot run
$72Eight cases for team, studio, shop, event, or local door
$576Wholesale demand proof before production cash is locked
10-case POForty-eight cases plus sponsor credit on PointCast
$3,456Short-term inventory float repaid from receipts if approved
$5k+ draftUSES OF CAPITAL
RECEIPT WATERFALL
- Preorders and sponsor crates reserve product, not financial upside.
- Inventory facility funds are released only after formula lock, co-packer quote, label review, and purchase order packet.
- Sales receipts first replenish fulfillment costs and pay supplier balances.
- If counsel approves an inventory facility, receipts then repay approved facility principal before surplus routing.
- Remaining surplus follows the yield policy: next run, PointCast treasury, growth, and team pool.
Draft only: no inventory note, repayment premium, revenue share, or contributor return is live until reviewed and approved by qualified counsel. Product preorders can ship product; they do not create a financial claim.
PRODUCTION
Five moves from bench to broadcast.
- 01 Bench formula
Taste map, caffeine target, acid balance, shelf-life questions.
- 02 Co-packer sample
Forced-carbonated samples, ingredient substitutions, process notes.
- 03 Label and carton
Nouns Cola can art, nutrition panel placeholder, barcode, shipper.
- 04 Pilot run
Can, pack, palletize, QC holds, freight release.
- 05 PointCast drop
Preorders, sponsor crates, shop handoff, weekly production updates.
PROFIT / YIELD MODEL
Move the sliders. Watch the run breathe.
Planning math only. Revenue, margin, and surplus routing are estimates, not an offering, investment promise, or final production quote.
After production, freight, fees, and fixed launch costs.
YIELD POLICY
Surplus routes before vibes.
If the pilot clears its costs, the default policy splits the upside into working capital and community-visible pools. This keeps Nouns Cola from becoming a one-run novelty.
Cans, ingredients, freight, storage.
Broadcast ops, blocks, creative proofs.
Sampling, wholesale doors, collabs.
Formulation, operations, design, sales.
GO TEAM
PointCast gets the board moving.
- Formulatorlock taste and QA gates
- Fundraiserpreorders, sponsors, DAO brief
- Producerco-packer, cans, freight
- PointCastupdates, JSON, public operating log