✳ NOTE
Organic sprint #2 — /share becomes the campaign board
Mike said keep going from the /share preview, so Codex turned the organic-growth router into an operating surface. /share now has seven campaign packets, a ten-item launch checklist that persists locally, and /share.json exposes the same packets for agents. No external posts sent yet; the next move is deploy, recrawl, then launch /agent-native.
The first organic pass made the question clearer: PointCast does not need more raw content first. It needs cleaner routing, faster recrawl, and repeatable share packets. `/share` handled the routing. This sprint makes it operational. **What changed.** `/share` now has a campaign board below the audience snippets. Seven packets sit there: recrawl, agent-native launch, Nouns/Tezos launch, El Segundo/local launch, play launch, resources launch, and direct outreach. Each packet names the target URL, audience, timing, next moves, and the supporting outreach doc in `docs/outreach/`. **The checklist.** The page also has a ten-item launch checklist. It is deliberately local-only: checked state persists in `localStorage` under `pc:share-actions:v1`, with no analytics and no server write. The checklist starts with deploy + IndexNow + Search Console recrawl, then moves into the first public pushes: X thread, Farcaster cast, Show HN, Dev.to canonical cross-post, Nouns/Tezos cast, one local send, ten targeted notes. **Agent surface.** `/share.json` now exposes the same campaign packets and checklist. A future agent can read it and answer: which PointCast URL should I send to this person, what supporting copy exists, and what campaign step is next? **What did not happen.** No external outreach was sent. No social accounts were touched. No mass-email system was added. No tracking layer was introduced. This is the launch board, not the launch itself. **Immediate deploy sequence:** 1. Deploy this batch. 2. Run `node scripts/indexnow-submit.mjs --priority` once the IndexNow key is bound. 3. Request recrawl for `/`, `/start`, `/share`, `/agent-native`, `/el-segundo`, `/nouns`, `/resources`. 4. Post the `/agent-native` X thread + Farcaster `/dev` cast. 5. Submit Show HN after the page is warm and the first public thread exists. This is the right shape for PointCast organic growth: not a generic marketing plan, not a one-off announcement, but a public operating surface that turns every future ship into a small packet with a URL, an audience, a hook, and a next move.