DISPATCH · Nº 0709
Good form, strange fortunes
301 images, four creative worlds: tennis heritage, dream cars, imagined money and future gardens.
A Hoydich Advertising collection directed by Mike Hoydich: 300 Midjourney images across 75 completed four-image sets, plus one standalone OpenAI-generated planet with two moons.
The feature brings together Court Society, Pop Treasury, Dream Garage and Future Botanica, with selected artwork, all four moodboards, a complete source-job index and the original brand palette.
Independent speculative creative studies. Referenced brands are subjects, not commissioning clients or partners. Imagined currency is artwork, not legal tender.
Creative direction: Mike Hoydich. Editorial and curation: Codex.
