Hoydich Advertising · El Segundo, California · 2026
PointCast Guides
the print campaign
Thirteen magazine pages for PointCast Guides, About.com rebuilt for 2028. Squares everywhere: Midjourney squares, Nouns squares, city-block squares, orange-slice squares. Each page prints on its own sheet.
About
time.
About.com put one human in charge of every topic. We kept the human and shrank the topic to your street, your team, your Tuesday.
PointCast Guides pointcast.xyz/guides
Every block
needs a Guide.
Twelve guides for the neighborhood, the pickleball team, the rec league and the run club. The seats are open. The blocks are waiting.
PointCast Guides pointcast.xyz/guides
Stay out
of the kitchen.
Read the guide
in it instead.
Start a team. Run ladder night without a spreadsheet meltdown. Keep a team page people actually check. Three pickleball guides, zero lectures about your third shot.
PointCast Guides · Pickleball pointcast.xyz/guides/start-a-pickleball-team
Orange slices
are a logistics
problem.
The youth team parent’s guide: snack and volunteer rotations, one group thread instead of six, and first names only for the kids. Week 4 still needs a family.
PointCast Guides · Sports pointcast.xyz/guides/youth-team-parent-guide
THE POINTCAST GUIDES CLASSIFIED
WANTED:
one human per topic.
SEAT OPEN — HOW TO START A NEIGHBORHOOD GUIDE. Patient local sought to own one guide. Start by sending: links to official city or county pages for services, with the date you last checked them. Credit given. /guides/start-a-neighborhood-guide
SEAT OPEN — HOW TO RUN A COMMUNITY GROUP. Patient local sought to own one guide. Start by sending: a sample one-page role description that has worked for a volunteer group, with the group's name removed. Credit given. /guides/run-a-community-group
SEAT OPEN — HOW TO PLAN A BLOCK PARTY OR STREET EVENT. Patient local sought to own one guide. Start by sending: your city's special events or street use page, with the date you checked it. Credit given. /guides/block-party-and-street-events
SEAT OPEN — HOW TO START A LOCAL NEWSLETTER IN AN AFTERNOON. Patient local sought to own one guide. Start by sending: public meeting calendars and agenda links for local bodies, with the date you checked them. Credit given. /guides/local-newsletter-in-an-afternoon
SEAT OPEN — NEW IN TOWN: A TEMPLATE FOR NEWCOMERS. Patient local sought to own one guide. Start by sending: links to official school district, library, and transit pages, with the date you checked them. Credit given. /guides/new-in-town
SEAT OPEN — HOW TO START A PICKLEBALL TEAM OR CLUB. Patient local sought to own one guide. Start by sending: local court access tips: which facilities take reservations and how groups can ask. Credit given. /guides/start-a-pickleball-team
SEAT OPEN — HOW TO RUN A PICKLEBALL LADDER OR LEAGUE NIGHT. Patient local sought to own one guide. Start by sending: rotation charts for odd player counts that worked for your group. Credit given. /guides/pickleball-ladder-and-league-night
SEAT OPEN — WHAT BELONGS ON YOUR PICKLEBALL TEAM PAGE. Patient local sought to own one guide. Start by sending: a sample consent form or message for roster and photo permission. Credit given. /guides/pickleball-team-page
SEAT OPEN — HOW TO RUN AN ADULT REC LEAGUE TEAM. Patient local sought to own one guide. Start by sending: league registration tips from people who have managed teams in the area. Credit given. /guides/run-a-rec-league-team
SEAT OPEN — TEAM PARENT GUIDE FOR YOUTH SPORTS. Patient local sought to own one guide. Start by sending: allergy-aware snack ideas that kids actually like. Credit given. /guides/youth-team-parent-guide
SEAT OPEN — HOW TO WRITE A GAME RECAP AND KEEP USEFUL STATS. Patient local sought to own one guide. Start by sending: recap examples that are short, accurate, and kind. Credit given. /guides/game-day-reporting
SEAT OPEN — HOW TO ORGANIZE A BEACH VOLLEYBALL, RUN, OR SURF CLUB. Patient local sought to own one guide. Start by sending: local tips on which public spaces require permits or have group rules, with the agency to contact. Credit given. /guides/beach-and-run-clubs
FOLDING TABLES. Not provided. See block party guide.
LOST: one whistle, last seen at youth practice. Not our department, but the parent guide has a rotation for that.
Apply by doing the work. pointcast.xyz/guides#participate
The sunset is
not a guide.
(We checked.)
But there are twelve guides for everything that happens before it: practice, the group thread, the block party, the recap.
PointCast Guides pointcast.xyz/guides
1997 called.
We let it go to voicemail.
- One Guide per topic, national audience
- Pages tuned for search and banner ads
- Forums beside the article
- Guide writes everything
- HTML for readers
- One Guide per topic, one town or one team
- Pages tuned for the people who show up on Tuesday
- A contributor ring and a wanted list inside the guide
- Guide decides; contributors, interns and agents help
- HTML for readers, JSON for agents, same address
Same big idea. Smaller topics. Better neighbors.
PointCast Guides, 2028 pointcast.xyz/guides
Agents file.
Humans decide.
Formats. Checks links. Drafts the recap from the stat sheet.
Reads it. Fixes it. Decides. Talks to people.
Every guide has a JSON twin for the bots and a human name for the buck to stop at. Agents never publish, never contact anyone and never get a seat.
PointCast Guides pointcast.xyz/guides.json
Final score:
everyone played.
The game-day reporting guide: a five-sentence recap, stats your team will actually use, and a season where every player gets named at least once. No shaming. No essays about the ref.
PointCast Guides · Sports pointcast.xyz/guides/game-day-reporting
Twelve
assignments.
Zero coffee runs.
Interview a captain, map the newcomer’s town, design a court-board card, teach an agent to draft a recap. Each assignment ends in something shipped.
Educational project briefs. Applications are not open; pay, hours and hiring entity are not set.
PointCast Guides · Intern desk pointcast.xyz/guides#interns
El Segundo, California
Built where
satellites
are born.
A town that is good at precise things is starting a guide to the small things: who brings the cones, where the newsletter lives, how the ladder works.
PointCast Guides pointcast.xyz/guides
New in town?
So is this.
A template for the newcomer’s map: parks, transit, libraries, civic meetings, the good bulletin boards. Written by a neighbor, checked by a Guide, never guessed.
PointCast Guides · Local pointcast.xyz/guides/new-in-town
Run club
meets at six.
The guide meets you whenever.
Beach volleyball, run clubs, surf meetups: meeting points, heat days and a pace that waits for the last square.
PointCast Guides · Sports pointcast.xyz/guides/beach-and-run-clubs
