THE PADDLE REGISTER · COMPANY FILE

Bread & Butter

The loud brand got bought. The 2025 Loco is still one of the best-value foam paddles; the Filth V2 was reviewed in April.

Based
Florida
Founded
2022
Ownership
Selkirk (acquired May 12, 2026) · founder Doug Sapusek stays
Lines
Loco · Filth V2 · Invader
Patents
No patent action known

2 IN THE REGISTER · NEWEST FIRST

12
Q3 2025 · $199 · Full foam (Gen 4) Loco John Kew called it a true elite power paddle with a big sweet spot at well under the premium price; Pickleball Studio rated it 9/10 and Pickleheads 5/5. Pickleball Effect said it trims just enough power off the Boomstik blueprint to be playable for more people. It won The Dink's 2025 Paddle of the Year and sold in limited pre-order batches through the fall. USA Pickleball: approved · UPA-A: not confirmed here
123
Nov 29, 2024 · $189 · Honeycomb + foam (Gen 3) The Invader A fiberglass-layered thermoformed hybrid that Pickleheads rated 4.0 for elite spin with good power and pop, aimed at aggressive kitchen players. Its metallic-weave look made it one of the most photographed paddles of the holiday season. Significant mostly as a mainstream brand shipping a poppy paddle with a fresh USAP approval right as PBCoR took effect. USA Pickleball: approved · UPA-A: not confirmed here

EVERYTHING DATED, NEWEST FIRST

  1. Aug 15, 2025 Loco Launch: Q3 · on sale by Jul 28, first lab reviews Sep 4-5; exact date unverified. johnkewpickleball.com ↗
  2. Nov 29, 2024 The Invader Official release on Black Friday at $189. pickleheads.com ↗
  3. Nov 26, 2024 The Invader Invader added to USA Pickleball's approved paddle list. pickleheads.com ↗

the whole register · the 2026 calendar · CC0