THE PADDLE REGISTER · COMPANY FILE

Friday

Went from budget two-packs to a reviewed performance paddle and its first two pros in a single March. Named by JOOLA in April, settled by September.

Based
San Francisco, California
Founded
2022
Lines
Aura · Aura Pro · Original
Pros
Rachel Rohrabacher · Kyle Koszuta
Patents
Brand settled JOOLA's patent case

2 IN THE REGISTER · NEWEST FIRST

1234
Mar 6, 2026 · $129 · $169 · Full foam (Gen 4) Aura and Aura Pro The paddle that moved Friday from budget two-packs to a real performance brand. Pickleheads scores the Pro 9+ across the board. USA Pickleball: approved · UPA-A: not confirmed here
12
May 2025 · $99 · 2 for $199 · Honeycomb + foam (Gen 3) Fever Pickleheads gave it 4.5/5 and said it 'punches way above its price', more consistent across the face than Friday's Challenger and short on power. It showed a thermoformed foam-edge paddle could be sold direct at $99 months before the $99 full-foam paddles arrived. USA Pickleball: not confirmed here · UPA-A: not confirmed here

EVERYTHING DATED, NEWEST FIRST

  1. Sep 21, 2026 Aura and Aura Pro Friday's site shows the Aura at $99 (summer sale, from $129) and select Aura Pro colorways at $149; metallic Aura Pro kits $189 final sale (observed on this date). fridaypickle.com ↗
  2. Apr 1, 2026 Aura and Aura Pro Aura Pro Hybrid and Widebody followed in April 2026. thekitchenpickle.com ↗
  3. Mar 6, 2026 Aura and Aura Pro Friday launched the Aura (three shapes, $129) and Aura Pro Elongated ($169) at noon Eastern. mattspickleball.substack.com ↗
  4. May 15, 2025 Fever Launch: May. pickleheads.com ↗

the whole register · the 2026 calendar · CC0