THE PADDLE REGISTER · COMPANY FILE

JOOLA

Spent 2026 turning its Propulsion Core patents into a licensing business: eleven brands named at the ITC, eight settled. Shipped a careful Pro V while the field went foam, then answered with POWER FX at $180. Still in court with USA Pickleball over the 2024 Gen 3 decertification.

Based
North Bethesda, Maryland
Founded
1952 (table tennis, Germany)
Ownership
Sport Squad, Inc. · CEO Richard Lee
Lines
Pro V · Pro IV · 3S · Vision · POWER FX
Pros
Ben Johns · Anna Bright · Federico Staksrud · Tyson McGuffin · Collin Johns · Agassi · Graf
Release cadence
A pro generation each spring, a summer colorway drop, a fall value launch.
Patents
Brand holds core patents

9 IN THE REGISTER · NEWEST FIRST

12
Sep 30, 2026 · $179.95 · Full foam (Gen 4) POWER FX Teased Sep 3, announced Sep 21, on sale Sep 30. The company suing the field over core patents finally ships foam, and prices it at $180, not $300. No reviews yet. USA Pickleball: not confirmed here · UPA-A: not confirmed here
123
May 26, 2026 · $329.95 · Honeycomb + foam (Gen 3) Rally Rocket limited edition A cosmetic drop, and the most expensive paddle on this calendar. It shows what the top of the market will bear for paint. The run is over: JOOLA's page now reads 'the truck is now closed.' USA Pickleball: approved · UPA-A: approved
123
Mar 3, 2026 · $299.95 · Honeycomb + foam (Gen 3) Pro V collection (KineticFrame) Debuted on tour at PPA Cape Coral, preorders reported from Feb 24, official launch Mar 3. A refinement: more control and consistency, less free power than Pro IV. Pickleball Effect's headline asked whether JOOLA was falling behind the foam field. The Kosmos is JOOLA's first hybrid shape. USA Pickleball: approved · UPA-A: approved
12
Oct 28, 2025 · $89.95 · $99.95 · $119.95 · Polymer honeycomb Vision series: Vision · Heat Vision · Double Vision JOOLA's sub-$120 line for new and improving players, built on its pro shapes and sold through JOOLA.com and Dick's Sporting Goods. The Kitchen read it as JOOLA reaching past its premium pro market; no lab data was published. It is in the register because it was the biggest brand's main volume launch of the year. USA Pickleball: not confirmed here · UPA-A: not confirmed here
12
Mar 4, 2025 · price n/a · Honeycomb + foam (Gen 3) Agassi Pro · Graf Pro The first signature paddles from Andre Agassi and Stefanie Graf, released the same day as the Pro IV. No independent lab numbers were found; the release mattered as JOOLA's highest-profile crossover signing reaching retail. Price not verified. USA Pickleball: approved · UPA-A: approved
123
Mar 4, 2025 · $279.95 · Honeycomb + foam (Gen 3) Pro IV: Perseus · Hyperion · Magnus · Scorpeus JOOLA's return to a fully certified flagship line. Pickleball Effect found it more maneuverable and better balanced than the Perseus 3S and recommended it to experienced players who can manage the power; The Kitchen ranked it first among the paddles it tested. It became the reference power paddle other 2025 releases were measured against. USA Pickleball: approved · UPA-A: approved
1234
Sep 2024 · $280 · Honeycomb + foam (Gen 3) 3S series (Perseus 3S · Hyperion 3S · Scorpeus 3S · Magnus 3S) JOOLA's re-engineered Gen 3, sold on the rival UPA-A stamp because USAP had not re-approved the design. Pickleball Effect said it liked the 3S more than the originals because the toned-down pop made them usable by more players. It is the moment the pro tours' certification and USAP's diverged in practice on the sport's most visible paddle. USA Pickleball: not on the list · UPA-A: approved
123
Aug 2024 · $279.95 · Honeycomb + foam (Gen 3) Perseus Mod TA-15 Pro Player Edition JOOLA's workaround after the Gen 3 delisting: a still-approved 2023 mold carrying the Propulsion Core. Pickleball Studio called it 'a gen 3 with white paint'; Pickleheads gave it 5.0 stars and named it one of the best all-court paddles of 2024. It kept JOOLA's pros and top amateurs on approved gear until PBCoR caught up with it in 2025. USA Pickleball: approved · UPA-A: not confirmed here
1234
Apr 16, 2024 · ≈$280 retail (reported) · Honeycomb + foam (Gen 3) Gen 3 series (Perseus 3 · Hyperion 3 · Scorpeus 3 · Magnus 3) Reviewers found the Propulsion Core delivered a step change in power and pop over Gen 2 thermoformed paddles, which is exactly what got it pulled. Within a month USAP removed the line, JOOLA sued for $200M, and consumers filed class actions. The episode drove USAP's PBCoR power test and the UPA-A's rival certification; it is the paddle story of 2024. USA Pickleball: not on the list · UPA-A: not confirmed here

EVERYTHING DATED, NEWEST FIRST

  1. Sep 30, 2026 POWER FX Scheduled retail availability at JOOLA.com and retailers nationwide. prnewswire.com ↗
  2. Sep 21, 2026 POWER FX JOOLA press release reveals POWER FX: 16mm, Daydream colorway, $179.95. prnewswire.com ↗
  3. Sep 21, 2026 Rally Rocket limited edition JOOLA's Rally Rocket page reads 'The truck is now closed'; paddles no longer available on JOOLA.com (as observed on this date). joola.com ↗
  4. Sep 3, 2026 POWER FX The Dink reports JOOLA teasing its first full-foam paddle, POWER FX, for September 30. thedinkpickleball.com ↗
  5. Jul 31, 2026 Rally Rocket limited edition Pickleheads reports the collection is limited through July 31. pickleheads.com ↗
  6. May 26, 2026 Rally Rocket limited edition Rally Rocket collection launches: Pro V models at $329.95, Double Vision at $139.95. joola.com ↗
  7. May 23, 2026 Rally Rocket limited edition JOOLA Pops truck tour kicks off in Dallas (May 23-25). joola.com ↗
  8. May 20, 2026 Rally Rocket limited edition JOOLA announces the JOOLA Pops summer tour and limited-edition Rally Rocket collection. joola.com ↗
  9. Apr 16, 2026 Pro V collection (KineticFrame) Pickleball Studio's measured review called the Pro V a minimal upgrade over the Pro IV and flagged that Gen 3 core-crush risk remains. pickleballstudio.com ↗
  10. Mar 3, 2026 Pro V collection (KineticFrame) JOOLA launched the Pro V collection (Perseus, Scorpeus, Hyperion, Agassi, Graf and the new hybrid Kosmos) at joola.com and retailers, $299.95 each. joola.com ↗
  11. Feb 9, 2026 Rally Rocket limited edition UPA-A lists the Pro V family (Perseus, Hyperion, Agassi, Kosmos, Scorpeus, 14mm and 16mm). upaa.unitedpickleball.com ↗
  12. Oct 28, 2025 Vision series: Vision · Heat Vision · Double Vision Launch: Oct 28 · press release Dec 16. thekitchenpickle.com ↗
  13. Oct 1, 2025 Rally Rocket limited edition USA Pickleball lists Perseus Pro V 14mm/16mm (other Pro V shapes added 2025-11-11). equipment.usapickleball.org ↗
  14. Mar 15, 2025 Perseus Mod TA-15 Pro Player Edition JOOLA Refresh Program (Mar 15–Apr 30 2025): 50% off Perseus Pro IV for Mod TA-15 owners. joola.com ↗
  15. Mar 4, 2025 Agassi Pro · Graf Pro Launch: Mar 4. joola.com ↗
  16. Mar 4, 2025 Pro IV: Perseus · Hyperion · Magnus · Scorpeus Launch: Mar 4. joola.com ↗
  17. Dec 27, 2024 Perseus Mod TA-15 Pro Player Edition USAP names it among seven paddles sunset from sanctioned play effective July 1 2025. usapickleball.org ↗
  18. Sep 15, 2024 3S series (Perseus 3S · Hyperion 3S · Scorpeus 3S · Magnus 3S) 3S series launches with UPA-A certification; Pickleball Effect review published Sep 20 2024. pickleballeffect.com ↗
  19. Aug 15, 2024 Perseus Mod TA-15 Pro Player Edition Pickleball Studio (Aug 16 2024): 'After all the fuss over the gen 3 delisting we finally got the new approved Joola Mod TA-15.' pickleballstudio.beehiiv.com ↗
  20. Jun 12, 2024 Gen 3 series (Perseus 3 · Hyperion 3 · Scorpeus 3 · Magnus 3) JOOLA (Sport Squad, Inc.) sues USA Pickleball in the U.S. District Court for Maryland seeking $200M. thekitchenpickle.com ↗
  21. Jun 5, 2024 Gen 3 series (Perseus 3 · Hyperion 3 · Scorpeus 3 · Magnus 3) JOOLA announces full refunds for Gen3 purchases Apr 16–Jun 15; Edwards Henderson announces a $5M class action over 'USA Pickleball Approved' advertising. pickleball.com ↗
  22. Jun 4, 2024 Gen 3 series (Perseus 3 · Hyperion 3 · Scorpeus 3 · Magnus 3) USAP says resubmitted Gen3 paddles did not pass all requirements and offers a Corrective Action Plan. thedinkpickleball.com ↗
  23. May 16, 2024 Gen 3 series (Perseus 3 · Hyperion 3 · Scorpeus 3 · Magnus 3) USAP announces removal of all Gen3 paddles from the approved list (JOOLA was notified May 15), citing a JOOLA 'administrative error' in Nov 2023 similarity testing. pickleheads.com ↗
  24. Apr 16, 2024 Gen 3 series (Perseus 3 · Hyperion 3 · Scorpeus 3 · Magnus 3) Gen3 paddles go on sale; JOOLA's refund window later starts from this date. joola.com ↗
  25. Sep 15, 2023 Perseus Mod TA-15 Pro Player Edition Mod TA-15 Perseus mold receives USAP approval under the static deflection standard. joola.com ↗
  26. Sep 15, 2023 Gen 3 series (Perseus 3 · Hyperion 3 · Scorpeus 3 · Magnus 3) JOOLA says the Gen3 models were approved by USAP in the September 2023 paddle submission process. joola.com ↗

the whole register · the 2026 calendar · CC0