THE PADDLE REGISTER · COMPANY FILE

Selkirk

The busiest corporate year in the category: first outside money, a full SLK reset, the OMNI at $300, a Tesla co-brand, and the Bread & Butter acquisition. Lost Rohrabacher and Koszuta to Friday.

Based
Hayden, Idaho
Founded
2014
Ownership
Barnes family · minority investment from Bluestone Equity Partners (Jan 2026)
Lines
OMNI · Labs (Boomstik, Project 007) · SLK (Valkyrie, Geo, Dauntless) · now Bread & Butter
Pros
Jack Sock · Parris Todd · Dylan Frazier (2026 roster not fully verified)
Release cadence
A Labs project each August, mainlined the next June. SLK as the value tier.
Patents
No patent action known

9 IN THE REGISTER · NEWEST FIRST

12
Aug 20, 2026 · $295 · Full foam (Gen 4) Selkirk × Tesla Aurum Sold only on Tesla's site. A co-brand, and also the first retail sighting of a TPU ring in a Selkirk. USA Pickleball: approved · UPA-A: not on the list
123
Jun 2, 2026 · $300 · Full foam (Gen 4) OMNI The mainline successor to the Boomstik. Aggressive, crisp, very stable, tunable, and heavy to swing. Reviewers split on whether it earns $300. USA Pickleball: approved · UPA-A: approved
1234
Feb 17, 2026 · $80 · $100 · $180 · Full foam (Gen 4) SLK reset: Valkyrie · Geo · Dauntless Selkirk cleared the shelf. Halo, EVO, Atlas, Latitude, Amped Control and Vanguard Control all retired, replaced by three sub-$200 paddles. The Dauntless puts full foam at $180 under a major-brand logo. USA Pickleball: approved · UPA-A: not confirmed here
12
Aug 14, 2025 · $333 · Full foam (Gen 4) LABS Project Boomstik Pickleball Effect called it a clear return to form for Selkirk: Gen 3-style power and pop with foam-core durability, suited to advanced players with a developed soft game. It became the power benchmark later foam paddles were compared with, was Pickleball Blast's top pick and Speak Pickleball's Paddle of the Year runner-up. Sold only through Selkirk.com and LABS retailers, with a $33 feedback credit. USA Pickleball: not confirmed here · UPA-A: some variants
12
Jun 24, 2025 · $200 · Honeycomb + foam (Gen 3) SLK ERA Power Selkirk's $200 Gen 3-style power paddle. Pickleball Effect called it a strong mix of power, stability and forgiveness out of the box and judged the one-year warranty worth the premium over 11SIX24. Selkirk later used it as the baseline for the Boomstik's power claims. USA Pickleball: not confirmed here · UPA-A: not confirmed here
12
Feb 4, 2025 · $288 · Full foam (Gen 4) LABS Project 008 Selkirk's first full-foam paddle, released through the LABS feedback program days after CRBN's Genesis. Pickleheads rated the 16mm 4.5/5 as a top-tier control paddle with little power. It was the platform Selkirk built the Boomstik on six months later. USA Pickleball: not confirmed here · UPA-A: not confirmed here
123
Oct 29, 2024 · $333 · Polymer honeycomb Project 007 Selkirk's late-2024 Labs release bet on durability (InfiniGrit) and thinness (10mm) rather than raw power, with a titanium mesh for stiffness. Pickleball Studio found it balanced and fast through the air; the paddle was later discounted heavily. It set up the InfiniGrit surface that Selkirk pushed across its 2025 line. USA Pickleball: approved · UPA-A: not confirmed here
12
Aug 20, 2024 · price n/a · Honeycomb + foam (Gen 3) SLK HALO Pro Selkirk's value sub-brand adopted the 2024 formula (thermoforming, foam perimeter, carbon-Kevlar weave) in one step. Pickleball Studio flagged the Aug 20 launch in its newsletter; independent lab coverage of the Pro specifically is thin. Included as the year's clearest sign that Gen 2/3 construction had reached the mid-price tier. USA Pickleball: not confirmed here · UPA-A: not confirmed here
12
Feb 23, 2024 · $200 · Polymer honeycomb VANGUARD Control A small but telling release: the biggest legacy brand conceded that raw carbon had won and brought it out of the Labs program into the Vanguard line at $200. Reviewers treated it as a conventional control paddle rather than a breakthrough. It marks the year Selkirk's mainline caught up to the raw-carbon market. USA Pickleball: not confirmed here · UPA-A: not confirmed here

EVERYTHING DATED, NEWEST FIRST

  1. Sep 21, 2026 SLK reset: Valkyrie · Geo · Dauntless Selkirk's site lists the SLK Dauntless at $150, down from the $180 launch price (observed on this date; date of the cut not found). selkirk.com ↗
  2. Aug 20, 2026 Selkirk × Tesla Aurum Aurum goes on sale exclusively on Tesla's website at $295 ($350 with case), limited quantities. thedinkpickleball.com ↗
  3. Jun 2, 2026 OMNI Selkirk unveils the OMNI all-court paddle at $300. selkirk.com ↗
  4. May 29, 2026 OMNI UPA-A lists Omni Elongated and Omni Widebody (16mm). upaa.unitedpickleball.com ↗
  5. Apr 15, 2026 OMNI USA Pickleball lists 'Omni Elongated 16mm' and 'Omni Widebody 16mm'. equipment.usapickleball.org ↗
  6. Feb 17, 2026 SLK reset: Valkyrie · Geo · Dauntless Selkirk announced the SLK reset: Valkyrie ($80), Geo ($100) and Dauntless ($180) join the ERA Power ($200), replacing Atlas, Latitude, EVO, Halo, Amped Control and Vanguard Control. selkirk.com ↗
  7. Aug 14, 2025 LABS Project Boomstik Launch: Aug 14. selkirk.com ↗
  8. Jun 24, 2025 SLK ERA Power Launch: Jun 24. selkirk.com ↗
  9. Feb 4, 2025 LABS Project 008 Launch: Feb 4. selkirk.com ↗
  10. Oct 29, 2024 Project 007 Selkirk press release introduces LABS Project 007 at $333, available now. selkirk.com ↗
  11. Aug 20, 2024 SLK HALO Pro Pickleball Studio newsletter (Aug 16 2024) lists 'SLK Halo Pro: Launching August 20th'. pickleballstudio.beehiiv.com ↗
  12. Feb 23, 2024 VANGUARD Control Selkirk press release announces the Vanguard Control at $200, available now. selkirk.com ↗

the whole register · the 2026 calendar · CC0