UES · BUSINESS STUDIES

UNIVERSITY OF EL SEGUNDO · FIELD CASE 01

Coffee.
Twenty-five
miles.

The daily cup is a local ritual and a global supply chain. Read a café, a roaster, and a recurring order as three different kinds of business.

11 sourced locations · first edition · observed October 3, 2026. A selected sample, not a census. Public menus and catalogs are dated partial assortments; confirm hours and availability with the business.

01 · THE FIELD ATLAS

Find a place.
Follow its evidence.

Search names, neighborhoods, brewing, and product examples. Distances use a 25-mile WGS84 geodesic radius from City Hall. The schematic places approximate address points by distance and bearing; the full list provides the same information.

11 locations shown, sorted by distance.

Coffee locations by distance and compass bearing from El Segundo City HallA schematic radial map with rings at 5, 10 and 25 miles. Numbered location buttons correspond to the list. No streets or boundaries are shown.NESW25 mi105City Hall
Distance/bearing schematic · WGS84 · approximate public source address points. Nearby pins may overlap; use the numbered list to select every location. Center: 350 Main St, El Segundo.

No physical access feature is verified in this edition. Step-free entry, wheelchair-accessible seating, restrooms, hearing access, and parking remain unknown. Use the published source or contact the business if those details determine your visit.

  1. 01 · 0.01 MI

    Blue Butterfly Coffee — Main Street

    351 Main St, El Segundo, CA 90245
    Approximate public source address point; not an entrance location.

    espressocold brewmatchafoodlocal roasting

    Published examples: Espresso using Smoky Hollow Lost Wallet blend · Flat white · Cortado · 24-hour batch cold brew · Matcha tea latte · Breakfast burrito

    Location-specific official menu; selected examples only. Online brand catalogs do not establish local café stock.

    Source record and access notes

    Observed 2026-10-03. Accessibility: unknown — no official physical access details verified. Store hours, temporary closure, onsite stock and prices are not verified live.

  2. 02 · 0.46 MI

    Smoky Hollow Coffee — Sierra Street

    118 Sierra St, El Segundo, CA 90245
    Approximate public source address point; not an entrance location.

    roasterywhole beansdecafsingle originblendswholesale

    Published examples: Lost Wallet medium-dark blend · Smoke Stack dark blend · La Primera medium-dark · Dekaf medium-dark · Papua New Guinea medium-dark

    Brand online retail catalog; café menu and physical stock were not verified. Online brand catalogs do not establish local café stock.

    Source record and access notes

    Observed 2026-10-03. Accessibility: unknown — no official physical access details verified. Store hours, temporary closure, onsite stock and prices are not verified live.

  3. 03 · 1.19 MI

    Offset Coffee — El Segundo

    150 S. PCH, El Segundo, CA 90245
    Approximate public source address point; not an entrance location. The published PCH address did not match Census directly; the Sepulveda street-name query matched. Treat this point as an approximate legacy-address match.

    roasterywhole beansdecafsingle originblendscold brewsubscriptionwholesale

    Published examples: Pacific Coast blend: Mexico washed and Kenya washed · Counterbalance Half Caff · Peru Decaf FTO Swiss Water Process · Ethiopia Guji Gogogu Washed · Canned cold brew four-pack

    Brand online catalog; location-specific café menu and physical stock were not verified. Online brand catalogs do not establish local café stock.

    Source record and access notes

    Observed 2026-10-03. Accessibility: unknown — no official physical access details verified. Store hours, temporary closure, onsite stock and prices are not verified live.

  4. 04 · 2.40 MI

    Two Guns Espresso — Mid Manhattan

    875 Manhattan Beach Blvd, Manhattan Beach, CA 90266
    Approximate public source address point; not an entrance location.

    whole beansdecafblendssubscription

    Published examples: Espresso blend · Coast · Pier · Beach · City · Decaf

    Brand whole-bean catalog; location-specific café menu and physical stock were not verified. Online brand catalogs do not establish local café stock.

    Source record and access notes

    Observed 2026-10-03. Accessibility: unknown — no official physical access details verified. Store hours, temporary closure, onsite stock and prices are not verified live.

  5. 05 · 2.57 MI

    Caffe Luxxe — Manhattan Beach

    904 Manhattan Ave, Manhattan Beach, CA 90266
    Approximate public source address point; not an entrance location.

    espressocold brewwhole beansblendssubscriptionwholesale

    Published examples: Espresso · Marocchino · Gibraltar / cortado · Cappuccino · Cold brew · Montenero Classico whole beans

    Official brand café drink gallery and online bean catalog; physical stock was not verified. Online brand catalogs do not establish local café stock.

    Source record and access notes

    Observed 2026-10-03. Accessibility: unknown — no official physical access details verified. Store hours, temporary closure, onsite stock and prices are not verified live.

  6. 06 · 5.28 MI

    The Boy & The Bear — Black Store

    350 N. Pacific Coast Hwy, Redondo Beach, CA 90277
    Approximate public source address point; not an entrance location.

    whole beansdecafsingle originblendscold brewsubscriptionwholesaleoutdoor seatingwifi

    Published examples: Dynamic Espresso regional blend · Coro-Cora regional blend · Primavera Decaf single origin · Emerald Series La Cristalina · Nordic Lights cold brew

    Brand online catalog; location-specific café menu and physical stock were not verified. Online brand catalogs do not establish local café stock.

    Source record and access notes

    Observed 2026-10-03. Accessibility: unknown — no official physical access details verified. Store hours, temporary closure, onsite stock and prices are not verified live.

  7. 07 · 5.85 MI

    Alana’s Coffee Roasters — Mar Vista

    12511 Venice Blvd, Los Angeles, CA 90066
    Approximate public source address point; not an entrance location.

    single originsubscriptionwholesale

    Published examples: Yabitu Koba / Ethiopia — homepage release feature

    Homepage feature only. The coffee collection returned no products during this source review; menu, active bean range, and physical stock remain unverified. Online brand catalogs do not establish local café stock.

    Source record and access notes

    Observed 2026-10-03. Accessibility: unknown — no official physical access details verified. Store hours, temporary closure, onsite stock and prices are not verified live.

  8. 08 · 8.24 MI

    goodboybob — Santa Monica

    2058 Broadway, Santa Monica, CA 90404
    Approximate public source address point; not an entrance location.

    pour overwhole beansdecafsingle originblendssubscriptionwholesale

    Published examples: Pour-over coffee · House Blend · Marine Layer Dark Roast · Decaf Blend · Nicaragua Las Hermanas · Single-Origin Coffee Subscription

    Pour-over availability is stated for its Southern California cafés. Named beans are from the brand online catalog; physical stock was not verified. Online brand catalogs do not establish local café stock.

    Source record and access notes

    Observed 2026-10-03. Accessibility: unknown — no official physical access details verified. Store hours, temporary closure, onsite stock and prices are not verified live.

  9. 09 · 9.45 MI

    Offset Coffee — Torrance

    24416 Crenshaw Blvd, Torrance, CA 90505
    Approximate public source address point; not an entrance location.

    whole beansdecafsingle originblendssubscriptionwholesale

    Published examples: Pacific Coast blend · Counterbalance Half Caff · Peru Swiss Water decaf · Bolivia Caranavi Rosita Catuai Anaerobic Natural · Roaster’s Choice Single Origin Subscription

    Shared brand online catalog; location-specific café menu and physical stock were not verified. Online brand catalogs do not establish local café stock.

    Source record and access notes

    Observed 2026-10-03. Accessibility: unknown — no official physical access details verified. Store hours, temporary closure, onsite stock and prices are not verified live.

  10. 10 · 13.43 MI

    Verve Coffee — Arts District

    500 Mateo St, Suite 102, Los Angeles, CA 90013
    Approximate public source address point; not an entrance location.

    espressopour overflash brewwhole beansdecafsingle originblendsfoodsubscriptionwholesale

    Published examples: Espresso · Monthly single-origin pour-over · Nitro Flash Brew · Streetlevel blend whole beans · Sermon blend whole beans · Vancouver Decaf whole beans · Breakfast burrito

    Location-specific official menu; selected examples only, with no stock claims. Online brand catalogs do not establish local café stock.

    Source record and access notes

    Observed 2026-10-03. Accessibility: unknown — no official physical access details verified. Store hours, temporary closure, onsite stock and prices are not verified live.

  11. 11 · 14.82 MI

    Maru Coffee — Los Feliz

    1936 Hillhurst Ave, Los Angeles, CA 90027
    Approximate public source address point; not an entrance location.

    whole beansblendssingle originsubscription

    Published examples: Sanmi Blend — Ethiopian washed and natural components · Panama Elida Estate seasonal release · Colombia Yeison Tovar seasonal release · Costa Rica Finca Los Angeles seasonal release

    Brand online catalog. Sanmi page says the blend has been served in its cafés since 2016; seasonal releases and café brew methods were not verified at this branch. Online brand catalogs do not establish local café stock.

    Source record and access notes

    Observed 2026-10-03. Accessibility: unknown — no official physical access details verified. Store hours, temporary closure, onsite stock and prices are not verified live.

    • Official locations ↗ — Lists Los Feliz at 1936 Hillhurst Ave.
    • Official catalog ↗ — Lists Sanmi Blend and selected seasonal releases; links subscriptions and a Kalita brew guide.
    • Sanmi Blend details ↗ — Describes washed and natural Ethiopian components, 10 oz size, roasting in Los Angeles, and service in its cafés since 2016.

02 · FOUR OPERATING MODELS

Same bean.
Different economics.

These are conceptual teaching cases. The named atlas businesses supply source examples; the operating models do not assert their revenue, margins, staffing, contracts, or customer retention.

MODEL 01

Neighborhood café

Immediate sale of a prepared drink; food and retail bags can change the basket.

  • Scheduled labor coverage
  • Purchased roasted beans and milk
  • Packaging, waste and payment fees
  • Occupancy and equipment

Constraint: Peak-hour queue and service capacity, plus enough traffic outside the peak to cover the schedule.

Lesson: Measure contribution per order and contribution per scheduled labor hour together. A busy queue does not prove a profitable full day.

Study question

An independent café faces a bean-cost increase. Compare a menu adjustment, product mix change, and staffing schedule using the same demand scenarios.

MODEL 02

Roastery with direct retail

Transform purchased green coffee into branded roasted beans sold directly.

  • Green coffee and roasting yield
  • Batch labor and energy
  • Packaging and fulfillment
  • Quality control, equipment and working capital

Constraint: Batch utilization and freshness window.

Lesson: Calculate yield before margin. A lower green-bean quote does not imply the same reduction in cost per sellable roasted pound.

Study question

A roaster can add another origin or increase an existing batch. Compare inventory complexity, freshness risk and capacity use.

MODEL 03

Roastery wholesale channel

Repeat bulk orders from cafés, offices or hospitality accounts.

  • Green beans and yield
  • Roast and bulk packaging
  • Delivery routes and service support
  • Payment timing and customer concentration

Constraint: Reliable production and delivery plus receivables.

Lesson: Compare contribution after delivery and service with cash conversion. Larger volume can require more cash before payment arrives.

Study question

A wholesale account offers more volume at a lower price. Test the order after route cost, capacity and payment terms.

MODEL 04

Direct coffee subscription

Recurring shipments with a chosen cadence and published terms.

  • Roasted coffee and packaging
  • Postage and fulfillment
  • Payment fees
  • Customer acquisition, cancellations and skipped cycles

Constraint: Retention and fulfillment reliability.

Lesson: Separate repeat contribution from acquisition payback. Count actual fulfilled cycles, including skips and refunds, before estimating lifetime value.

Study question

Compare a shipping-included subscription with local pickup. Model postage and replacement acquisition separately.

03 · ASSUMPTIONS YOU CAN CHANGE

A queue is not
a profit statement.

Try a monthly café scenario. All inputs are invented teaching assumptions. The fixed budget includes all scheduled labor and occupancy; variable cost covers ingredients, packaging, payment fees and waste.

Illustrative monthly sales
$32,760
Contribution after variable costs
$22,932
Result before listed exclusions
$3,932
Daily break-even, whole transactions
150

Base teaching scenario. These are not actual shop results.

Equipment purchase or depreciation, financing, income taxes, owner compensation if not budgeted in the fixed labor amount, and any unlisted cost. All scheduled labor and occupancy must be inside the stated fixed budget; do not add an extra payroll allocation. Fixed cost is an assumed schedule and occupancy budget. Increased volume may require a new staffing tier or equipment; recalculate fixed costs when capacity changes. A percentage variable cost is a simplification, especially when price changes while physical inputs stay similar.

Sensitivity · independent illustrative cases
Assumption changedMonthly result before exclusionsBreak-even transactions/day
Base teaching exercise$3,932150
Variable-cost rate rises from 30% to 35%$2,294161
Transaction volume falls 15%$492150
Fixed labor and occupancy budget rises 15%$1,082172
Ticket rises 10% and traffic falls 10%$3,703136

Result = ticket × transactions/day × operating days × (1 − variable-cost fraction) − fixed budget. Break-even/day = fixed budget ÷ [ticket × days × (1 − variable-cost fraction)], rounded up.

04 · FROM THE CITY TO THE CROP

Read the market
at the right scale.

Six official indicators frame questions about residents, prices, labor and supply. Reference periods differ. No indicator establishes sales or profitability at an individual café.

official published statistic

U.S. retail coffee prices

+6.1% year over year

U.S. city average
August 2025 to August 2026 · observed October 3, 2026

The national coffee CPI-U category increased 6.1% over twelve months. Its August month-to-month change was −0.9% before seasonal adjustment.

It is not a café menu-price index, wholesale bean quote, dollar price per pound, local demand measure or shop margin.

Read the official source ↗
official published statistic

Los Angeles food service price backdrop

+2.4% year over year

Los Angeles–Long Beach–Anaheim; Los Angeles and Orange counties
August 2025 to August 2026 · observed October 3, 2026

The area's food-away-from-home CPI-U increased 2.4% over twelve months and was unchanged from July to August.

The metro index is broader than coffee, is not seasonally adjusted, and has a smaller sample than the national CPI. It does not measure an El Segundo café or compare price levels between cities.

Read the official source ↗
official published rule

California general wage floor

$16.90/hour

California
Effective January 1, 2026 · observed October 3, 2026

California's general minimum wage is $16.90 per hour for employers outside a higher industry or local wage requirement.

Some localities and industries have higher requirements. Do not apply this general floor to every café or chain; verify the workplace and applicable rules. The calculator’s $19,000 fixed budget is an invented teaching assumption, not a statutory wage or reported shop payroll.

Read the official source ↗
official published estimate

El Segundo resident context

16,379 residents

El Segundo city, California
July 1, 2025 estimate (V2025); income period 2020–2024 · observed October 3, 2026

Census estimates 16,379 city residents on July 1, 2025. The 2020–2024 median household income is $150,737 in 2024 dollars.

City residents are not the population of the 25-mile atlas. Household income is not individual purchasing power; neither figure counts café customers, commuters, airport visitors or daytime workers. Five-year income estimates are historical averages.

Read the official source ↗
official forecast

Global supply outlook

189.7m / 179.7m bags

World
USDA July 2026 forecast for 2026/27 · observed October 3, 2026

USDA forecasts 2026/27 world coffee production at 189.7 million bags and consumption at 179.7 million bags; each bag is 60 kilograms.

Forecasts can change. Marketing-year calendars vary by country. Production minus consumption is not a shop profit, delivered inventory forecast or complete stocks/trade accounting. Do not splice these figures with ICO coffee-year balances without explaining their different periods and methods.

Read the official source ↗
official published market indicator

Global green-coffee price signal

287.29 US cents/lb

ICO international composite
August 2026 monthly average · observed October 3, 2026

ICO's composite green-coffee indicator averaged 287.29 US cents per pound in August, compared with 287.26 in July.

The composite is not the invoice price of a specialty lot or roasted bag. Differentials, quality, contracts, currency, freight, yield loss and timing affect a roaster's actual cost.

Read the official source ↗
Classroom interpretation: Supply forecasts and a nearly unchanged monthly green-coffee indicator can coexist with higher annual retail prices. Timing and the path from green beans to a finished product matter. Retail coffee inflation and café demand are different measures. The national coffee category can inform a discussion of home-brew substitution without proving that a named café gained or lost customers.

05 · LEARN FROM THE CASE

Ask before
you extrapolate.

Use the atlas as a starting sample. A public source can establish an assortment or address while leaving customer demand, margins and company sales unknown.

  1. From an atlas pin to a business question

    Select a published café and a roaster from the atlas. Record only source-supported menu, bag-size, sourcing and channel claims; write unknown where the source is silent.

    • What customer use case does the public assortment suggest?
    • How does a 25-mile geometric radius differ from a realistic café catchment?
    • Which additional evidence would be needed before claiming demand or profitability?
  2. The morning queue

    Use the café model and compare bean-cost, wage, price and demand sensitivities. Keep the schedule fixed first, then test an added peak shift.

    • Which assumption changes the result most in this exercise?
    • When might faster service raise orders without requiring more paid hours?
    • What evidence would show that a price increase improved total contribution rather than only contribution per order?
  3. One batch, many channels

    Compare direct bags, wholesale pounds and two-bag subscriptions after converting all outputs to roasted weight. Preserve each channel's shipping, delivery and acquisition assumptions.

    • Does the largest unit margin also have the lowest capital need?
    • How does yield loss change contribution across channels?
    • What happens when a wholesale customer pays later than the roaster pays suppliers?

06 · THE SOURCE LEDGER

A bounded
first edition.

Observed October 3, 2026. This is a selected, sourced café/roaster sample within a geometric radius, not an exhaustive directory, a merchant partnership, or an estimate of the whole local coffee market.

Location and radius

Center: 350 Main St, El Segundo, CA 90245; 33.91992025096, -118.415864992665. Census address interpolation; not roof-level precision. Shop points come from Census address matching or documented merchant directions and retain that approximation. Distances and initial bearings use the WGS84 ellipsoid; inclusion uses unrounded distance ≤ 25 miles.

A geometric radius is not a drive time or trade area. The schematic has no street network, routing, parcel precision, or municipal boundaries.

Census Geocoder ↗

Product and access evidence

Merchant-owned pages support addresses and named offerings. A website bean catalog describes a brand’s online assortment; it does not prove the bag is stocked at the mapped café. No live inventory, shop sales, revenue, footfall, quality ranking, or accessibility certification is inferred.

Public health and local licensing are separate records. This edition has not matched food-facility permits or inspection records to every address.

LA County environmental health lookup ↗

Official published statistics, forecasts, source-based interpretation, and invented unit economics are labeled separately. The study uses no private financial records. Underlying releases and merchant pages can change after this edition.