SHARE KIT · ORGANIC · UPDATED 2026-04-21

Send the right PointCast link.

PointCast has too many doors for one generic homepage link to do all the work. Use this page as the router: pick the person, pick the angle, send the URL that makes the most sense.

FIRST LINKS

Six clean entry points.

First-time visitors

Start here

Five-stop tour: see who is here, collect a drop, vote, play, then return to the feed.

/start

Nouns, Tezos, collectors

Nouns on Tezos

Visit Nouns, Nouns Battler, editions, and CC0 proliferation on Tezos.

/nouns

South Bay locals

El Segundo

The local pillar: El Segundo, 90245, the 25-mile beacon, and the 100-mile lens.

/el-segundo

Curious friends

Play

The fastest "what is this?" route: games, daily quiz, drum room, and lightweight rituals.

/play

Tool people

Resources

A curated modern-computing shelf with converters, local-first tools, references, and recipes.

/resources

AUDIENCE LANES

What to say, and where to point them.

LANE

AI builders and agent operators

A live example of an agent-native website.

/agent-native/for-agents/lab/compute/resources
  • llms.txt and llms-full.txt are live.
  • agents.json maps the whole site in one request.
  • AI crawlers get stripped HTML with JSON-LD preserved.
  • The compute ledger shows human and AI work attribution.

LANE

Nouns, Tezos, and on-chain culture

CC0 Nouns energy routed through Tezos, games, and visit proofs.

/nouns/tezos/editions/collection/visit-nouns/battle
  • Visit Nouns are live as Tezos FA2 proofs.
  • Nouns Battler turns deterministic seeds into playable fighters.
  • Prize Cast and DRUM are contract-shaped experiments.
  • The site treats collecting as a ritual, not a checkout funnel.

LANE

El Segundo and South Bay locals

A weird, sincere local broadcast from 90245.

/el-segundo/local/passport/collabs/map/c/el-segundo
  • The 25-mile beacon anchors the whole project in place.
  • Station Passport gives the 100-mile lens a collectible route.
  • The coffee map makes PointCast useful before it asks anyone to understand the thesis.
  • Local blocks are permanent URLs, not disposable posts.

LANE

People who just want to play

Tiny browser games that explain the project faster than an essay.

/play/noundrum/drum/quiz/battle
  • Noundrum and Drum turn visitors into visible participants.
  • The daily quiz teaches the site through play.
  • Battle and YeePlayer show how content becomes a game surface.
  • No account is required to try the lightweight rituals.

LANE

Creative operators and tool people

A public operating shelf for modern computing.

/resources/ai-stack/decks/research/stack
  • The resources shelf favors tools people can use immediately.
  • Research memos turn live web scans into durable artifacts.
  • Decks make the story portable outside the feed.
  • The stack page shows how the thing is actually built.

COPY SNIPPETS

Small blurbs for casts, posts, and DMs.

General

PointCast is a living broadcast from El Segundo: daily blocks, tiny games, Tezos editions, and an agent-native web surface built by Mike Hoydich with Claude and Codex. Start here: https://pointcast.xyz/start

AI builders

If you want a concrete example of an agent-native website, look at PointCast: llms.txt, agents.json, stripped HTML for AI crawlers, JSON mirrors, and an open compute ledger. https://pointcast.xyz/agent-native

Nouns / Tezos

PointCast is doing Nouns-on-Tezos experiments: Visit Nouns, deterministic Nouns Battler, editions, and little ritual loops around collecting. https://pointcast.xyz/nouns

Local

There is a strange, earnest El Segundo broadcast called PointCast: local notes, station passport, coffee map, games, and a 100-mile South Bay lens. https://pointcast.xyz/el-segundo

Play

The fastest way to understand PointCast is to play with it: drum room, Noundrum, daily quiz, Nouns Battler, and tiny browser rituals. https://pointcast.xyz/play

Tools

PointCast has a useful modern-computing shelf: converters, local-first tools, AI references, and tiny commands worth keeping close. https://pointcast.xyz/resources

CAMPAIGN BOARD

The next packets to ship.

P0 · Immediately after deploy

Recrawl the new front doors

Search engines and answer engines

TARGET /

  1. Verify pointcast.xyz in Google Search Console and Bing Webmaster Tools.
  2. Submit sitemap-index.xml and sitemap-blocks.xml.
  3. Bind INDEXNOW_KEY, host the key file, then run node scripts/indexnow-submit.mjs --priority.
  4. Request recrawl for /, /start, /share, /agent-native, /el-segundo, /nouns, /resources.
docs/outreach/submission-checklist.md

P0 · Tuesday-Thursday, 6:30-9:00 AM PT

Launch the agent-native pillar

AI builders, web developers, GEO/SEO operators

TARGET /agent-native

  1. Post the X thread and Farcaster /dev cast first.
  2. Submit Show HN with the prepared first comment.
  3. Cross-post the Dev.to article with canonical URL set to /agent-native.
  4. Save LinkedIn and Lobsters for the next wave so discussion does not split.
docs/outreach/

P0 · Weekday evening, 6-9 PM PT

Launch the Nouns / Tezos lane

Nouns, Tezos, CC0, objkt collectors

TARGET /nouns

  1. Cast the Nouns thread into /nouns-channel, /tezos, /base, and /purple.
  2. Link directly to /collection/visit-nouns for the mint action.
  3. Update the objkt collection description with the /nouns canonical URL.
  4. Ask one Nouns builder for a quote or recast instead of broadcasting cold.
docs/outreach/farcaster-pillar-casts.md

P1 · Weekend morning or weekday lunch

Launch the El Segundo lane

El Segundo, South Bay, local tech and creative people

TARGET /el-segundo

  1. Post the local hook to one small local surface before broad social.
  2. Send /collabs/map to one real person who might use the coffee map.
  3. Use /passport as the playful follow-up, not the first pitch.
  4. Track which local URL gets clicks: /el-segundo, /local, or /collabs/map.
docs/outreach/submission-checklist.md

P1 · Any time someone asks “what is this?”

Give people the 30-second version

Friends, casual visitors, game people

TARGET /play

  1. Send /play first, then /start if they ask what the system means.
  2. Use /play/tank or /noundrum when you want a live, participatory hook.
  3. Ask for one reaction, not a full read-through.
  4. Turn any useful reaction into a short block so the conversation becomes indexable.
docs/briefs/2026-04-21-play-tank-spec.md

P1 · When someone asks for a tool, converter, or workflow

Share the useful shelf

Creative operators, tool people, AI workflow friends

TARGET /resources

  1. Lead with the problem solved, not the PointCast thesis.
  2. Point agents at /resources.json and humans at /resources.
  3. Ask recipients for one missing tool to add.
  4. Add the best suggestion to /resources so the page improves through sharing.
docs/outreach/x-thread.md

P1 · After the first public post has one discussion link

Send ten targeted notes

Newsletter writers, bloggers, podcast hosts

TARGET /agent-native

  1. Pick ten people who have covered the exact adjacent topic.
  2. Personalize the first two sentences with their real work.
  3. Keep every note under 150 words and include exactly one canonical URL.
  4. Do not follow up for at least ten days.
docs/outreach/email-outreach-templates.md

NEXT 10

A lightweight launch checklist.

OPERATING LOOP

Every notable ship gets a packet.

  1. Pick the canonical URL.
  2. Choose one audience lane.
  3. Write one plain-English hook.
  4. Attach the best OG image or screenshot available.
  5. Publish a block that gives the link durable context.
  6. Post one cast, one X post, and one direct message to a relevant person.
  7. Run the priority IndexNow ping after deploy.
  8. Review referrers and Search Console one week later.