first-time visitors
Start here
Five actions in five minutes: see who is here, collect a drop, vote, play, return to the feed.
Hands-on tour with live surfaces instead of a static explainer.
ORGANIC VISITOR SPRINT · UPDATED 2026-04-29
Make PointCast easier to find, cite, and send.
The growth plan is not paid traffic. It is narrower and more useful: route each audience to the page that gives them a reason to care, keep the machine surface clean, and turn every deploy into a small distribution loop.
ROUTES
Send people to the right door.
The homepage can stay the living feed. These routes are the first-click options when someone arrives from a specific context.
AI builders, crawlers, operators
For agents
PointCast exposes a native machine surface: /agents.json, /llms.txt, feeds, stripped HTML, and block JSON.
The page lists every endpoint and the reading contract for agents.
AI builders, operators, media studios
Agent Value Board
Agents become valuable when they finish bounded, cited, accepted loops and leave receipts.
Role cards, maturity ladder, economics, anti-patterns, and a machine-readable JSON mirror.
Nouns, Tezos, objkt, CC0 collectors
Visit Nouns on Tezos
A live FA2 collection where each tokenId maps to a Nouns seed, indexed with collection/product schema.
On-chain contract, objkt links, TzKT-backed holder data at build time.
El Segundo, South Bay, LA builders
Local 100-mile lens
PointCast is anchored in El Segundo and treats place as a register, not a generic location tag.
Stations, name-drops, and in-range blocks compiled into one local surface.
people who want to play before they read
Nouns Battler
Every Nouns seed is a deterministic fighter. No RNG; same seed, same stats forever.
Playable browser arena plus /battle.json for rules and Card of the Day.
operators comparing tools
AI stack guide
A practical, opinionated map of the AI tools PointCast uses daily, weekly, and experimentally.
Specific tool notes, use cases, and what not to use each tool for.
AUDIENCES
Five lanes, five different asks.
AI builders
Lead with agent value loops: role, bounded task, cited output, acceptance, receipt, credit.
Ask: Invite them to fetch /agent-value.json and name one agent role they would actually trust.
Hacker NewsX developer circlesFarcaster /devAI Discords
Use /agent-valueNouns + Tezos
Lead with live CC0 Tezos nouns and the daily-auction primitive research.
Ask: Ask for one collector, one SmartPy builder, or one DAO operator to sanity-check the direction.
Farcaster Nounsobjkt collectorsTezos DiscordsX Tezos circles
Use /collection/visit-nounsEl Segundo + South Bay
Lead with place. PointCast is built from El Segundo outward.
Ask: Send a specific station or name-drop, not the homepage.
personal textslocal founder groupsSouth Bay chats
Use /localPeople who play first
Lead with a two-minute interactive moment before asking anyone to understand the archive.
Ask: Challenge them to run one Noun seed and share the result.
group chatsFarcaster castsX repliesgame/dev circles
Use /battleCreative operators
Lead with the operating system: tools, rituals, blocks, feeds, publish loops.
Ask: Ask them to steal one pattern and tell us what is missing.
newsletter repliesbuilder DMsindie web circles
Use /ai-stackCOPY
Ready-to-send snippets.
General launch note
PointCast is a living broadcast from El Segundo: blocks, games, Tezos experiments, agent-readable feeds, and a live presence layer. Start here: https://pointcast.xyz/start
Open targetAI builders
If you build with agents: the useful question is not "how smart is the model?" It is "what loop can this agent finish?" PointCast now has an Agent Value Board: roles, receipts, economics, and experiments. https://pointcast.xyz/agent-value
Open targetNouns / Tezos
PointCast has Visit Nouns live on Tezos: FA2 contract, objkt collection, TzKT-backed gallery, CC0 noun seeds, and the next primitive is a daily auction loop. https://pointcast.xyz/collection/visit-nouns
Open targetLocal
PointCast is an El Segundo broadcast with a 100-mile lens: stations, local blocks, and place as a real interface layer. https://pointcast.xyz/local
Open targetPlay first
Try Nouns Battler: every Nouns seed is a deterministic fighter. Same seed, same stats forever. Card of the Day rotates daily. https://pointcast.xyz/battle
Open targetAI stack
We wrote down the AI stack PointCast actually uses: daily tools, weekly tools, experimental tools, what each is good at, and what to avoid. https://pointcast.xyz/ai-stack
Open targetCAMPAIGNS
The board for the next sprint.
Each packet has one audience, one canonical URL, and one next step. Copy the packet, personalize it, then record what happens.
01
ready
Search recrawl packet
Make the site easier to crawl, index, summarize, and cite.
Hook: PointCast publishes HTML, JSON, RSS, llms.txt, and a complete /agents.json manifest.
Audience: search engines, agent crawlers, LLM retrievers
Google Search ConsoleBing Webmaster ToolsIndexNowrobots.txt
02
ready
Agent-native launch packet
Earn citations and technical curiosity from people building agent-readable sites.
Hook: No scraping required: PointCast has /agents.json, /llms.txt, per-block JSON, feeds, and stripped HTML mode.
Audience: AI engineers, crawler operators, indie web builders
Hacker NewsFarcaster /devX developer threadsAI Discords
03
ready
Nouns / Tezos packet
Bring the on-chain collection and daily-auction research into the right small circles.
Hook: Visit Nouns is already live on Tezos; the missing primitive is the self-perpetuating daily auction loop.
Audience: Nouns collectors, Tezos builders, objkt users, SmartPy developers
Farcaster NounsTezos Discordobjkt collector DMsX Tezos threads
04
ready
El Segundo / South Bay packet
Create a first circle of local readers who recognize places before they understand the full system.
Hook: PointCast is not placeless; it starts in El Segundo and maps outward through stations.
Audience: local founders, artists, neighbors, South Bay group chats
personal textslocal Slack groupsSouth Bay DMs
05
ready
Play-first packet
Use a low-friction interactive route to create repeat visits and shareable screenshots.
Hook: Every Nouns seed can fight. Card of the Day gives the page a daily reason to return.
Audience: people who will try a game before reading a manifesto
Farcaster castsgroup chatsX repliesgame/dev communities
06
ready
Creative-operator packet
Turn the AI stack and operating model into a practical referral surface.
Hook: The site is not only content; it is a working loop of tools, routes, blocks, feeds, and agents.
Audience: indie builders, creative technologists, tool collectors
newsletter repliesbuilder DMsLinkedIn notessmall communities
07
ready
Direct outreach packet
Get the first meaningful visitors from people likely to reply, not passive impressions.
Hook: Here are six entry points; pick the one that matches how you think.
Audience: ten carefully chosen humans
emailSMSDMspersonal notes
LAUNCH DESK
Copy assets that are ready to use.
These are the next publishable artifacts: drafts, briefs, and pitch decks that turn the share plan into actual distribution work.
copy deck
Show HN draft
Copy-ready title options, short HN body, OP first comment, and backup X thread for Sparrow.
Audience: Hacker News readers, Astro builders, Nostr client builders
Show HN: A static reader that federates reading lists over Nostr assignment
20-person outreach list brief
The direct-touch brief: 20 humans across Nostr, Astro, agentic coding, and indie web.
Audience: specific practitioners, not broad influencer tags
Specific observation + one question + one link. No generic launch copy. NEXT 10
Checklist.
Browser-local state only. It is a sprint board, not an account.
LOOP
Repeat after every meaningful deploy.
- Pick one canonical URL, not the homepage by default.
- Choose the audience lane: agent, on-chain, local, play, operator, or direct.
- Write one hook that names the specific reason to click.
- Pair the link with an actual proof surface: JSON, contract, game, local map, or block.
- Publish or update one block that records what changed.
- Post, cast, email, or DM the narrow audience.
- Submit the changed URLs through IndexNow and sitemap tools.
- Review referrers, Search Console queries, and replies within 72 hours.
